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Xiaomi's new logo was approved: Lei Jun said that the design fee was as high as 2 million yuan

Recently, the enterprise investigation data shows that Xiaomi Technology Co., Ltd. successfully registered a new logo trademark, and the international classification of trademarks is 19 categories, involving building materials, design research, etc.

Xiaomi's new logo was approved: Lei Jun said that the design fee was as high as 2 million yuan

It is worth noting that on March 30, 2021, Lei Jun, founder, chairman and CEO of Xiaomi, announced at the new product launch conference that Xiaomi officially launched a new Logo, and the design cost 2 million yuan. It is understood that Xiaomi's new LOGO is designed by designer Hara Kenya, under the design concept of "Alive", xiaomi's new LOGO with the mathematical beauty of "ultra-ellipse" is no longer limited to a corner of the picture, as if it has life.

Xiaomi's new logo was approved: Lei Jun said that the design fee was as high as 2 million yuan

It is understood that Xiaomi was established in April 2010, is a mobile Internet company focusing on the independent research and development of high-end smart phones, formed by the top masters of former Google, Microsoft, Kingsoft and other companies. Lei Jun introduced the origin of the name of Xiaomi, Xiaomi's LOGO is a "MI" shape, is the abbreviation of Mobile Internet, representing Xiaomi is a mobile Internet company; followed by mission impossible, Xiaomi to complete the task can not be completed; of course, we hope to use Xiaomi plus rifle to conquer the world.

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