Recently, the enterprise investigation data shows that Xiaomi Technology Co., Ltd. successfully registered a new logo trademark, and the international classification of trademarks is 19 categories, involving building materials, design research, etc.

It is worth noting that on March 30, 2021, Lei Jun, founder, chairman and CEO of Xiaomi, announced at the new product launch conference that Xiaomi officially launched a new Logo, and the design cost 2 million yuan. It is understood that Xiaomi's new LOGO is designed by designer Hara Kenya, under the design concept of "Alive", xiaomi's new LOGO with the mathematical beauty of "ultra-ellipse" is no longer limited to a corner of the picture, as if it has life.
It is understood that Xiaomi was established in April 2010, is a mobile Internet company focusing on the independent research and development of high-end smart phones, formed by the top masters of former Google, Microsoft, Kingsoft and other companies. Lei Jun introduced the origin of the name of Xiaomi, Xiaomi's LOGO is a "MI" shape, is the abbreviation of Mobile Internet, representing Xiaomi is a mobile Internet company; followed by mission impossible, Xiaomi to complete the task can not be completed; of course, we hope to use Xiaomi plus rifle to conquer the world.