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Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

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Introduction: A small shop window, connotation of the world. Different seasons display different clothing, different regions highlight different local specialty products, in the bustling streets, commercial window advertising can always shine.

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Wen 丨内參君

Figure 丨 Ccism

When walking in the bustling city, do you pay attention to the various shop windows on the street? Display windows have become a new scene of outdoor advertising marketing aimed at by many brands and merchants, and creative window advertisements can attract the attention of the public.

Just this past Christmas, the festive Christmas window advertisement has become the annual reservation project that people expect throughout the year and an irreplaceable highlight in winter. The theme and decoration of Christmas window is not only the highlight of consumers' year-end expectations, but also the most important festival project of the year for major merchants, and the exquisite Christmas window can also bring unlimited economic benefits to merchants while satisfying the infinite curiosity of consumers.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

<h1 class="pgc-h-arrow-right" > both inside and outside the window are marketing hotspots</h1>

As a type of outdoor advertising, window advertising is almost a marketing model that consumers can contact every day. Based on the unique scene advantages, many shopping malls and brand stores use the shop windows of their own shops to display creative and full of goods to attract the attention of consumers. The mediocre window display does not arouse the interest of passers-by, and a quick glance will leave; but the novel and exquisite window always firmly grasps the attention of consumers, and even wants to walk into the store to take a look.

China's earliest window advertisement appeared in 1917, in the window of Shanghai Xianshi Department Store. The department store building, which was first founded by a Chinese, together with Yong'an, Daxin and Xinxin, was called the "four major companies" in Shanghai at that time, and they competed to spend a lot of money to hire professionals, and the window display and commodity layout designed set off a window fever.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

First shi department store

Nowadays, with the development of glass technology and sound, light and electricity, window advertising has become more and more exquisite. For example, Macy's in the United States around the theme of "believe in miracles" during this year's Christmas period to create a dreamy window world, consumers can also interact with the display inside when passing by the window, through the joystick under the window to control the sled, whenever the sled touches a gift, the window will flash exquisite lights.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

France's Spring Department Store also took great pains to advertise in the window. Nervous elephants, roasted turkeys, reindeer participating in beauty pageants, hens who love perfume and grumpy bears who have nowhere to release pressure are the protagonists in the window, and the usually motionless display suddenly "comes alive", attracting a large number of consumers to watch.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

In addition to department stores, window advertising is also often the favor of many luxury brands. For example, Hermes's 2019 Christmas window uses green as a background to set off Hermès' classic orange, and uses low saturated colors to continue the brand's sense of luxury. In the window of the Hermès Shanghai store, the designer created a dream space with the theme of "B-degree space sleepwalking", just like a three-dimensional picture storybook, vivid and interesting.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

Jewelry brand Tiffany &amp; Co's Christmas window this year continues its classic "Tiffany Blue", plus elements of the Year of the Rat in 2020, creating a miniature world of "around the world". The guinea pig that shuttles around the world, its cuteness is infinitely magnified through the window, and many customers say: Seeing it has melted their hearts.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

Exquisite window advertising is usually the most able to arouse consumers' desire to shop, even if some consumers can not bear the price of some luxury goods temporarily, it does not prevent them from actively paying attention to and appreciating the relevant window. In other words, whether they can afford it or not, consumers will still exercise their right to watch and make it a way of entertainment, while extracting the most popular elements and trends of the moment.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

<h1 class = "pgc-h-arrow-right" > commercialization + new technology, a new way to open window advertising</h1>

With the blossoming of offline physical stores and the popularity of experience scenes, the advertising value of shop windows has been highlighted again. Many brands have realized the charm of window advertising, and even if there is no brand store, they will choose to use related stores for product display and promotion.

Recently, Sanlian Taofen Bookstore in Sanlitun, Beijing, created a series of window advertisements for the e-reader product Kindle in the window. This window exhibition is not just an ordinary product display, but combines a variety of classic cultural imagery to highlight the unique brand tone of the kindle. Ancient and modern, Chinese and foreign, between virtual and real, the content is informative and the connotation is rich, and it also provides more diversified ideas and forms of expression for the design and production of prop display and advertising display materials.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

At the same time, all kinds of fresh technology also make window advertising show a new vitality.

In 2016, Snickers launched this window ad with the slogan "When you're hungry, it's not yourself."

This window advertisement, which looks a bit "sand sculpture", uses face recognition technology. When a face is found lingering outside the window for too long, the originally beautiful "Monroe" will change back to the angry "William Dafoe", and will shout at passers-by, "Look again, be careful that I am teasing you"; "Do you think it is easy to stand like this in high heels?!" ”

Snickers' marketing has always taken this kind of funny and funny style of partial doors, and the already eye-catching window enhances the interactive experience with consumers, and it is difficult for such window advertising not to be liked.

In addition, the internal reference jun found that the arrival of 5G has also accelerated the digital development of window advertising, such as creating transparent screen display technology X-DOOH smart screen outdoor media, zhibo blue new. X-DOOH combines the transparent LED display with the commercial vitrine façade, the display image is bright when open for use, the rear is transparent, and it is bright and transparent when not in use, and there is a proprietary wireless control and data system to monitor the playback, analyze the gender and age of the people watching the advertisement. Zhibo Blue Is Committed to Creating Photoelectric Intelligent Building Glass Vittorine, which dynamically displays the marketing information that merchants want to display on the smart glass window through images, videos, etc., and the image can float on the transparent glass wall.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

X-DOOH transparent screen

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open

Zhibo Blue New

With the continuous development of science and technology, the digitalization and intelligence of outdoor advertising will become the main force to attract the attention of consumers, for window advertising, the most powerful tool to attract customers is also digital, large size digital display panel combined with window, to provide brands with timely advertising content, its flexibility and effectiveness is unparalleled.

Summary: Today's window advertising not only stays in a single product display, but also matches various props to form a well-arranged scene, which can attract the attention of consumers and trigger purchasing behavior. At the same time, the progress of modern science and technology has also provided new ideas for window display, realizing the organic combination of artistic creativity and modern technology. In the omni-channel digital era, window advertising will also be further combined with digitalization, how to use creativity and technology to attract the attention and interest of the audience, is all outdoor advertising people need to think about the place.

Are turning the roadside glass into a giant display, window advertising play slip, to attract the audience not to worry about the window inside and outside, are marketing hotspots commercialization + new technology, window advertising a new way to open
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