Yesterday, the second episode of Fuji TV's monthly nine drama "Noble Detective" was released, with an average rating of 8.3%, falling out of the double digits again.
The 11.8% of the ratings of the first episode were still a little exciting for the audience, but now, only a week later, the ratings have fallen from 11.8% to 8.3%, and it has also become the object of ridicule by netizens.
However, Fuji TV's ratings in recent years have not been very optimistic.
In January 2017, the rating of "Nine Dramas of the Month" "Maybe Suddenly, Tomorrow We're Going to Get Married" was 8.5%, the "Nine Dramas of the Month" "Cain and Abel" in October 2016 had a rating of 8.8%, and even the higher "5 to 9: The Handsome Monk Fell in Love with Me" was only 12.6%. Such a rating, "tax breaking" is also just around the corner
~
Of course, times are changing, and the audience's tastes have indeed changed dramatically. Even if a pure love drama like "Tokyo Love Story" is rebroadcast, the ratings may not be as good as it was then.
But despite these changes, shouldn't it be the script that is more important? Looking at the Fuji TV "Moon Nine Drama" in recent years, it seems that the ratings can only be bet on the star benefits of idols, and it seems that the careful consideration of the script is ignored ~ (can't help but think of the domestic cutout drama that was very famous some time ago)
——— those years, the golden age of the ninth of the month———
Feeling that the season of "Moon Nine" is not as good as a season, we are more and more nostalgic for the golden age of "Moon Nine". Once upon a time, "Moon Nine" represented the highest expectations of Japanese TV dramas.
What is "Moon Nine"?
Everyone who has watched a Japanese drama may have some understanding of "Moon Nine".
"Moon Nine Drama" is one of the terms used in Japanese drama. The so-called ninth of the month, as the name suggests, is a TV series broadcast by Fuji TV every week at 9 p.m. on the day of the moon (Monday). "Moon Nine Drama" has always been the weather vane of Fuji TV's current season Japanese drama ratings. This time slot began to broadcast TV dramas in September 1962, although there have been classic films such as "New Humpback City" and "Big Airport", but it has not yet formed a scale, coupled with various factors such as the 1980 revision into a variety show, there has been no fire, after many years of intermittent, until 1991's "Tokyo Love Story" made the month nine file a real golden file.
You may not understand why you should put the strongest TV series on Monday instead of weekends. It is said that this is related to baseball games.
Baseball's influence in Japan is very high, and in the early years, only Mondays were not broadcast on baseball games, so various TV stations will broadcast TV dramas on this day to fill the gap, and Fuji Tv has focused on the concept of "Nine Dramas of the Month" since 1988
"Tokyo Love Story" is not only a classic masterpiece in the history of "Moon Nine", but also a classic work in the history of Japanese drama, and the rating of the finale of "East Love" reached 32.2%, and it was this drama that opened the door to the high ratings of The Ninth Month.
At that time, "Dong Ai" was equivalent to the status of "Huan Zhu GeGe" in China
Although Wanzhi and Li Xiang did not come together, their love has become a love textbook for many people, influencing the concept of love for at least two generations.
Stills from Tokyo Love Story
Subsequently, "101 Marriage Proposals", "Under the Same Roof", "Love White Paper", "Long Holiday", "Love Century", "HERO" and other departments received high ratings, which created the golden age of the ninth month.
Atsuko Asano, 101st Marriage
Takuya Kimura and Tsukikuge have made each other successful
The period from the 1990s to the first half of the 2000s is known as the golden period of the Ninth Moon Drama. The top ten viewers in the history of the ninth month are all from this period.
"HERO", broadcast time: January 2001, average rating: 34.3%;
"Century of Love", broadcast time: October 1997, average ratings: 30.8%;
"Long Holiday", broadcast time: April 1996, average rating of 29.6%;
"Under the Same Roof", broadcast time: April 1993, average ratings: 28.4%;
"Love White Paper", broadcast time: October 1993, average rating: 27.0%;
"Under the Same Roof 2", broadcast time: April 1997, average rating: 27.0% (same as 5);
"Rare to Have a Lover", broadcast time: April 1992, average ratings: 26.4%;
"Yamato Gold Worshipper", broadcast time: October 2000, average rating: 26.4% (same as 7);
"Teacher Story 2", broadcast time: April 1989, average rating: 26.0%;
"Lovers on Ice", aired in January 2004, with an average rating of 25.1%.
Takuya Kimura and Tomoko Yamaguchi, "A Long Vacation"
This classic work not only made the "great god" Kimura Takuya, but also achieved Masaharu Fukuyama
Masaharu Fukuyama and Yuki Uchida, "Under the Same Roof"
And the "Queen of Ratings" Matsushima Naoko.
Matsushima Naoko "Yamato Golden Girl"
The "ninth day of the month" in those years was really a golden age
——— the magic age of 5.0% ratings of "Moon Nine———
Back to now, the ratings of the Tsukiyū 9 continue to be sluggish, and even popular idols such as Masaharu Fukuyama and Masaki Aiba cannot save the "Tsuki 9" ratings.
In fact, the rating of "Month Nine" can still be guaranteed at about 12% in 15 years. The sluggish ratings began to become particularly pronounced in 16 years. The "Ninth of the Month" of 16 years is always accompanied by the words "lowest ratings".
"Memories", "Love Song", "People with Likes", "Cain and Abel" Average ratings are all single digits, we once posted that Fukuyama Masaharu Fukuyama's "Love Song" also set the lowest rating in the history of the ninth month of the month 6.8%, but it did not take long, the winter month nine "Maybe very sudden, tomorrow we are going to get married" snapped with 5.0% of the ratings to hit the face.
To be honest, the low ratings of "Maybe Suddenly, Tomorrow We're Getting Married" really can't blame Sigurd and the lead singer. Let's not say that Sinai Maria is a temporary takeover, let's say that Fuji TV began to vigorously promote the spring file Noble Detective from the beginning of February in order to fight a turnaround battle, and in March it was even more out of the news of the return of the original team of Code Blue, but it was completely ignored for Maybe suddenly, tomorrow we are going to get married, and the promotion of the show was only two leading actors working Twitter.
It is true that Fuji TV has not been able to accept a shame on the 30th anniversary because of its recent poor performance, but is it a bit of a river crossing and demolishing a bridge?
——— Fujidai really a pill? ———
As one of the most glorious television stations in the past, The bleakness of Fuji Tv is really shocking ~ what is the reason for that Fuji Tv has almost become the most hated TV station in Japan?
Suspected pro-Korean and anti-Japanese attitude
According to Japanese media, not only is FujiTAI pro-Korean, but fuji tv also has 29% of the equity held by Koreans.
Not only did it broadcast the girl group dance that was banned in South Korea, but when Korean stars traveled to Japan, they also hired a large number of people disguised as fans to pick them up. Moreover, the character of the prisoner in the TV series uses the name of the former Prime Minister of Japan. In sports competitions, the national flag part of the national anthem was cut off, but the national anthem and national flag of South Korea were broadcast throughout the process.
The word "Japan- and Japan" is also explicitly used in the news (according to international practice, Japanese television stations should use "Japan-Korea" when describing "Japan and South Korea")
In the tv drama props, the magazine also has the word "JAP" as a derogatory name for the Japanese people on the cover, and the use of "tsunami_lucky (=Tsuba ラッキー)" in the earthquake-themed TV series, and the latter is praised in the figure skating competition promoting Asada Masayoshi and Kim Yeon-er. Even the use of false information in the show to praise the "spicy cabbage pot" ... The list goes on and on
The national animation "Miss Conch" is suspected of using Korean group posters
With the word JAP
"Kimchi Nabe" Shin-Ying
The background of the Great East Japan Earthquake is suspected to be the Korean flag
And all these phenomena made the audience of Fuji Station very angry
Over-reliance on star actors
It is true that stars will drive ratings to a certain extent, and Fuji TV initially relied on the star effect of J family idols to drive ratings ~ but the excessive dependence on star effects also made the public unhappy.
Whether it is Masaharu Fukuyama invited by "Love Song", or Ryosuke Yamada invited by "Cain and Abel", or the collection of big things in this issue of "Noble Detective", it seems that they can't save fuji tv's ratings.
In fact, if we analyze the few "moon nine" dramas with the lowest ratings in these years, we can easily find that Minasan's reflection seems to be consistent: the plot is too weak!
Take this issue of "Noble Detective", the setting of rich people who love to solve cases has no novelty, and the plot direction is basically completely guessable, not so much a reasoning drama, but rather a spit funny direction. The only thing that feels a little suspenseful is probably when the opening picture jumps.
And the Caste of "Noble Detective" is also an absolute conscience. Masaki Aiba, Takashi Takei, Kenichi Takito, Miho Nakayama, Toyotomi Matsushige, Katsuhisa Iwase, Haruka Igawa... Each pull out is a rating guarantee. How many people said before the broadcast that they wanted to chase this card division... But what? (Can only look forward to the follow-up plot to give the strength of it)
Advertising is continuous, affecting the viewing effect
The advertiser dad can't afford to offend, we all understand this, but there is no need to force so many ads into the course of the show
When the AKB general election was broadcast live, members inserted ads directly when they were still giving testimonials; the same was true of the last issue of Smap× Smap. Some viewers even complained that the 30 minutes of the expansion of the first episode of "Noble Detective" were handed over to the commercial.
Not to mention the matter of selling the copyright of classic works: "Marriage Proposal Battle", "Dating ~ What is Love", "The Most Perfect Divorce", "Problem Restaurant", "Love Letter"...
This issue of the script is not good, just choose the big thing actors; the ratings are not good, the next issue of advance publicity... Fujidai seems to have fallen into a vicious circle and can no longer get out
As for the ratings, wait until Fuji can calm down and think about the script and spend more money to raise the screenwriter.
Alas, inexplicably a little worried about the ratings of "Code Blue"