At 21:00 on January 15, in the Taibai Young Park of the Railway Bureau, a gift shop clerk sorted out the special counter for cultural and creative goods themed in the Year of the Tiger. (Photo by reporter Wang Changtong)
In the Shanshan Outlet Mall, the large-scale Meichen "Tiger Bites Gold" shines brightly. (Photo by reporter Zhang Mengting)
Urumqi Evening News All-Media News (reporter Wang Changtong, Zhang Mengting, Naza Kaiti Ke Youmu intern reporter Malpuhai Turfu) The Spring Festival of the Year of the Tiger is approaching, and major business districts in the capital have launched commodities rich in national tide elements and zodiac elements. While dressing up the cultural life of the city, the zodiac economy has also become the highlight of the night economy in various business districts.
Night Rewards: Tiger elements dress up the city for night
At 21:00 on January 15, the reporter came to Shanshan Outlet Plaza, and the large-scale auspicious "Tiger Bites Gold" of the Year of the Tiger attracted many citizens to stop.
"The atmosphere of the Year of the Tiger." Chen Meiyi, a citizen who was taking pictures, said.
Continue to walk forward, symbolizing the opening of the door to pray for the first head of the gilded tiger to leap into the clouds, with a strong New Year's atmosphere of the big red lantern hanging high in the air, in the commodity room placed in a variety of zodiac tiger doll toys...
"It's so lively, it's going to be the New Year." Ma Zihan, 9 years old who went shopping with his mother, was very happy.
In the clothing area on the second floor of the mall, a variety of zodiac-themed costumes are eye-catching.
The same scene also appeared in Beijing Luhuijia Times Square.
At 19:00 on January 16, I walked into the lobby of the mall and saw a huge poster of a well-known makeup brand with the zodiac tiger as the selling point. The poster is based on a red base, and the cosmetic bottle is decorated with a golden tiger pattern, which is quite expensive. From the lobby on the first floor to the inside of the mall, the zodiac tiger element signboard in the passage came into view, and major international and domestic brands have come up with various zodiac-themed products for promotion.
Zhang Jiafa, a citizen, said that our Chinese New Year is lively and festive, and I also hope that the urban development of Urumqi in the new year can be like this tiger.
Night shopping: Year of the Tiger theme goods are favored
At 21:00 on January 15, in a gift shop in Taibai Young Park of the Railway Bureau, Wang Xiuxiu, a staff member, was busy loading goods.
"We set up a Zodiac Tiger theme counter on January 10th, and we have replenished it twice in less than a week." Wang Xiuxiu said that after the mall launched the night delay service at the beginning of the year, there were still customers at 21:00 every day. Since mid-January, it has become more popular. At night, it is mainly young people who come to shop, and zodiac dolls and zodiac red envelopes are all hot products in the store. ”
In the 20 minutes of the reporter's interview, more than a dozen customers came to the zodiac theme counter to buy goods.
Zhang Yuteng, a 24-year-old citizen, bought a red coat with tiger stripes at Li Ning's sportswear store. He said that more and more brands have launched the Year of the Tiger series of products, which are full of flavor and fashion, and are very popular with young people.
Zhang Juan, assistant general manager of Urumqi Shanshan Outlets Plaza, introduced that the square integrates the zodiac tiger elements into the dress, so that "fashion sense" and "fireworks" coexist. At present, the sales of zodiac-themed goods are good.
The zodiac tiger element also appears in technology products.
At 19:00 on January 16, in the CCmall mall of Century Jinhua Times Square, Li Yuanyuan, a citizen who was shopping at Huawei's electronic product experience store, was ready to buy a tiger element product for herself and her husband to celebrate the New Year. Eventually, a pair of Tiger Element smartwatches were purchased.
In addition to cultural creation, clothing, and electronic products, gold jewelry stores have also hitched a ride on the Zodiac Economic Express.
Kang Ruxia, a clerk in a gold jewelry store in Century Jinhua Times Square, told reporters that gold jewelry containing tiger elements has been listed since the beginning of December last year, and is favored by customers who belong to the tiger of the zodiac, and a new batch of tiger element jewelry will continue to be new.
"Tiger gold jewelry is the most popular, and there are many parents who buy tiger gold beads for their children to wear on their hands." Kang Ruxia said.
Night Tour: "Tigers" Everywhere in Cultural Places
At 19:00 on January 16, xinhua international book city readers flocked to the city. Book City has held a series of activities "Dragon Leaping Tiger Leaping, Book Fragrance as Companion to Welcome the New Year" this month, while discounting and promoting specific books, it also uses zodiac tiger elements to dress up the reading space.
Citizen Bao Xiujuan said that the Spring Festival is approaching, and the big red lanterns on the streets of the capital are hanging high, and the taste of the new year is getting stronger and stronger. Weekend nights, in such an urban environment, it is very pleasant to take a night tour.
In the memorial hall of the Eighth Route Army Office in Xinjiang, the "Tiger He New Year" calligraphy and painting exhibition is being held to bring a strong flavor of the year to the venue.
The exhibition hall on the first floor of the memorial hall displays works of art such as "One Stroke of the Tiger" calligraphy and the Chinese zodiac tiger year painting created by artists and literary and art lovers in the capital, attracting many citizens to visit.
Citizen Fan Xin said that the tiger is the king of a hundred beasts, the embodiment of justice, bravery and majesty, which means auspiciousness. The theme cultural exhibition of the Year of the Tiger can be seen at the Revolution Memorial Venue, which makes him feel a variety of cultural experiences.
The zodiac tiger element has also become a different scenery in theaters and bookstores.
At 22:00 on January 16, Citizen Liu Moxuan came to the bookstore on the left and right of Changchun Road, which has been newly decorated with New Year paintings, Tiger Year postcards, Tiger Year Cultural Creation, etc.
"I am a night reading enthusiast, the bookstore is upstairs is the theater, next to the theater is the food street, read a good book, watch a movie, enjoy a meal, go to the evening, such a rich weekend life is really good." 」 Liu Moxuan said that the Spring Festival stall is approaching, and I believe that this year of the tiger will be happily opened in a strong cultural flavor.