Why should men cultivate tacit understanding with pants?
Everyday habits of black and white gray tones of men's pants,
Is it also possible to have a sense of fashion?
How to be bold and innovative on the tone,
Abandoning rustic and pompous stereotypes?
To this
King Jiumu handed over a good answer for two consecutive years.
In June 2021, Joe Makiwang held its first pants show at Paris Fashion Week, bringing elements of the "Maritime Silk Road" to the vision of the fashion industry. On January 22, 2022, King Kumu reappeared at Paris Fashion Week to stage a fairy-like Tang style pants show at the Palais Des Hautes Nationale des Charlotes in Paris.
At this fashion week, Kumuwang once again joined hands with creative director and former Zegna designer Louis-Gabriel NOUCHI to once again use ethnic elements as an aesthetic experiment to open a visual feast for men's pants.
Working again with King Kumu, Louis Gabriel Nucci said that when designing the "Prosperous China" series, he still followed the guidelines of comfortable and suitable men's pants, so in order to maintain comfort, the pants used elastic fabrics. In his view, what stands out in the design of "Tang Style" is comfort and elegance, applying loose construction in all silhouettes and clothing, while maintaining the structure of classic works, and applying Chinese classical elements to it.
Jiumuwang's 2022 Paris Fashion Week Pants Show "Prosperous China" series selects the four aesthetic elements of Tang Dynasty aesthetics, Baoxianghua (the main element), curly grass pattern, Tang Sancai and Xiao Heixuan, with the Sheng Tang culture as the inspiration, integrating into modern male fashion design, showing the "prosperous year" common to Datang and modern China.
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The baoxiang flower, which was popular in the Sui and Tang dynasties of China, includes the perfect deformation of petals, flower buds and leaves, and the style is beautiful and colorful, complex and rigorous, orderly, very modern simplicity and high generalization, which is more in line with the rounded and full artistic effect.
The King of The Nine Mu Dynasty integrated the treasure flower into the silhouette pants, representing the full pattern printed pants that create a beautiful meaning, symbolizing people's diverse aesthetics and freedom and tolerance.
Another design element, Tang cao, has a lush and long-term auspicious meaning: the pattern is more from the branches and leaves of peonies, the lines are curved, the flowers are complex and gorgeous, and the layers are rich; the leaves are curled, elastic; the leaf veins are swirling and tumbling, full of motion, showing a stretch and smooth, full and gorgeous, vibrant aesthetic effect.
Jiumuwang will represent the curly grass pattern of the Tang Dynasty's extremely master craftsmanship model, combined with the 33-year refined craftsmanship of Jiumuwang men's pants, to bring a new autumn and winter men's pants that condense layers of craftsmanship.
Tang San color glaze production is a treasure of the ancient too coarse firing process, and it is also a strong stroke in the history of Chinese ceramics. Focusing on the three representative colors of "green, milky white and brown", The color matches the unique tailoring and shape of the personality, bringing fashionable and high-end dress choices.
"绔" in ancient times is the meaning of pants, with the development of the times and the evolution of people's needs, gradually developed the pants worn by modern men. Jiumuwang integrates the concept of "绔" with the silhouette pants, combined with the generous pants of the Tang Dynasty's spontaneous freedom, and designs a new generation of xiaohei "绔" that integrates the wisdom and aesthetics of ancient clothing, representing the meaning of creating a better life, and realizing the inheritance and innovation from ancient China to Jiumuwang Xiaohei.
In fact, there is an invisible aesthetic in men's pants, which may require more powerful clothing functions: both to modify the leg shape, to appear that the leg length ratio is good, but also to design reasonably, let people walk like the wind.
However, the reality is often that when women have wide-legged pants, flared pants and other choices, men have various confusions in fashion choices. Fashion talk has changed round after round, all kinds of clothing will pass at any time, and what remains unchanged is that men still have a hard time finding a suitable pair of pants.
Therefore, the men's pants are "Schrödinger's pants". S, M, L, XL such a size classification can not meet the needs of each tall, fat and thin unique individual, so it also produces "pants anxiety", a must-have pants, it is easy to become men's obsession - fabric, process, style style, style design is comprehensive, low-key and not dull, can cope with any occasion.
Kumuwang's hot selling piece of small black pants may bring you this experience.
As a best-selling business casual pants, what is the magic of small black pants? The stretch rate of this small black pants is 4 times that of ordinary fabrics, slim leg length, zero pressure is more comfortable, sitting is not tight, you can easily pay poor, take a plane, go to work, drive and other scenes, in the business to maintain an unhurried rhythm, flexible and free.
Why The Small Black Pants of Joemuwang has become a continuous best-selling explosive item is inseparable from the ingenuity behind the brand, the support of Seiko and the spirit of concentration: Jiumuwang adheres to the quality pursuit of 23,000 needles, 108 processes, 30 times ironing, and 24 manual inspections for men's pants. This brand that focuses on doing a good job in men's pants, on the basis of accumulating 12 million human body data, has carefully developed and launched 6 major pushed versions, and nearly 20 sizes of small black pants have also come from this.
As a participant in the formulation of Chinese men's pants standards, Joeomwang has been working hard since entering the Chinese men's pants market in 1989, and has so far owned 19 utility model patents in the field of pants, and has also created an impressive achievement of "cumulative sales of 100 million pieces, an average of one per 7 seconds".
Fashion is upgrading, and Volkswagen's standards for buying men's pants are also changing. As Lin Zehuan, director of Joomok Group, general manager of R&D center and brand center, said, China's garment industry is facing serious homogenization, lack of differences between brands, the market into price war and other dilemmas, once the brand lacks core advantages, it is easy to be eliminated by the market. Jiumuwang, who has been deeply involved in the field of men's pants for 33 years, is also constantly striving for new breakthroughs and upgrades, in addition to excellence, the process of being close to the needs of modern men, the new spiritual connotation and aesthetic implications, is also a breakthrough way to enhance the aesthetics of men's pants and develop the practical functions of men's pants.
Regarding men's trouser design and The Nine Maki king's "Prosperous China" collection, designer Louis Gabriel Nucci shared more of his unique insights with us:
Q：
Why did you choose the aesthetics of the Chinese Han and Tang Dynasties as a design element of this series? What kind of love do you have for Chinese culture? Can you share your design ideas?
A：
The Tang Dynasty had a great influence on Chinese culture, both in prints and shapes. For example, the way the Tang Dynasty cut pants and the way the sleeves were cut was very interesting, and this ancient proportion still exists in contemporary wardrobes and clothing styles. This time there are also ceramic elements, ceramics are also very important to the Tang Dynasty, we use different color levels on ceramics to clothing. For example, we have different layers of patterns on a piece of clothing. I love this mysterious oriental design because for me it brings a huge effect and sensual feeling.
What is your first design criterion for the "Peak China" series designed in collaboration with Jomo king this time?
That's what my own brand has been doing – the pursuit of comfort. Clothes are actually worn by real people, and you need to find a balance between real people and dreams, which has always been my approach: to pursue functionality, comfort and elegance. I want to bring something new to the market for people who want to have unique designs, and I want people to actually wear those clothes so that they can show what they want to show.
What is the most different thing about men's pants compared to other clothing designs?
I think it's comfortable. Because designing pants is a very complex job, you have to adapt to people's different body types, it's not like jackets or coat designs worn on the shoulders, you can make a stable design according to the shape of the man. Pants are very different, everyone has a different weight and height, you wear it, walk around, sit, adapt to a lot of daily life. That's why I think when you feel comfortable wearing a certain brand of pants, you'll be willing to buy it back. I think it's important to stick to this idea and make some men's pants that are both practical, comfortable, and elegant.
When you design a piece of clothing, do you imagine the object wearing it? What kind of person will he be?
We have very strict requirements for fabrics, pattern making, stitching and supply chain, which is why we are working with Kumuwang on this collection. For me, it's as important for people to know that good fabrics and good quality are just as important as a good design so that the design lasts. At the same time, this person should be a person looking for a unique design, a little bit of design but not too piling up design elements. He didn't like it to look like a costume, but he could show others that he was unique.
What is your preferred fabric? Or what new materials do you expect to be applied to menswear design?
For me, I really like the sweatshirt knit fabric. Because it's very fluid, it's very adaptable, it can be applied to all kinds of clothing, you can make a jacket out of these fabrics and wear it like a knitwear. You really feel like it when you wear these clothes, it feels like you're really wearing it. This winter collection allows you to explore a very broad field of knitting. We can realize this idea with Kumaki And do something cool for this winter series.
"Cumulative sales of 100 million" data source: Jiumuwang company 1990-2020 pants sales statistics.
"Sell 1 piece every 7 seconds" data source: Jiumuwang company's 2020 annual pants sales statistics.
"China men's pants standard participants": trousers national standard: GB/T 2666-2017; washed finishing clothing national standard: GB/T 22700-2016; denim clothing industry standard: FZ/T 81006-2017.
"19 utility model patents in the field of trousers": "ZL 2013 2 0173590.9; ZL 2016 2 1352782.6; ZL 2019 2 2066704.X" and so on.
"Stretch up to 4 times that of ordinary fabrics": The results of the certified testing agency show that compared with the ordinary fabrics of this brand.
"23,000 stitches, 108 processes, 30 times ironing": Kumuwang trousers process.