The Spring Festival of the Year of the Tiger is coming, and we are pleased to see that there are many local specialties from remote villages on the tables of big cities, such as black pigs, native goats, cattle, native chickens, etc., not only breeding products, handmade oil noodles, bean cakes, rice dumplings and other handmade products, but also favored by the people in the city. The original taste of the countryside in the New Year goods market is gradually popular, and the business of the town and village handmade agricultural products is hot, on the one hand, it shows that with the help of the Internet, the rural products are widely loved, and the rural revitalization has a broad future; on the other hand, it is also required to ensure quality and safety, so that the characteristic local products can be developed sustainably.
The smell of fireworks in the world is the most soothing to the hearts of mortals. People living in big cities cannot return to their hometowns for the Spring Festival for some reason, and it is a common sentiment to miss the taste of their hometown. In traditional festivals, it is the Wax-flavored New Year goods that touch the taste buds and comfort the nostalgia. Food is not just a treat for the taste buds, it can also be a good memory. Rural wax goods are full of strong New Year's flavor, "rejoicing in the new and old years, welcoming a night in the middle". The Spring Festival is an important symbol in people's memory, a traditional festival that has lasted for thousands of years, and has a rich cultural heritage. Some traditional customs are still continuing: ancestor worship, keeping the New Year, writing blessing characters, pasting Spring Festival, making dumplings, playing rice cakes, visiting temple fairs, guessing lantern riddles, etc. It is the preservation of these traditional cultures that creates a strong New Year flavor and awakens the Spring Festival memories of many people. These long-standing memories not only cast the excellent traditional Chinese culture that has been developed for thousands of years, but also accumulate the deepest spiritual pursuit of the Chinese nation, and are also the source of the endless development and growth of the Chinese nation.
At the same time, the new year's agricultural products are hotly sold, and it is particularly important to pass the quality and safety of agricultural products for the Spring Festival. Looking for the taste of the New Year, doing New Year goods, how to check the "safety on the tip of the tongue"? Careful consumers will surely find that some new year products have a small two-dimensional code on the packaging, take out the mobile phone to scan, not only can be traced back to the main body of agricultural product production and operation, but also can find product quality related information. Consumers say they are more assured and bolder about agricultural products with traceability information. The quality standards, control processes, production environment, production and processing scenarios, test results, geographical location, production time and other information related to the quality and safety of agricultural products are displayed in front of consumers in the form of two-dimensional codes, which can not only provide consumers with a good purchase experience, but also realize the whole process of traceability from farmland to table, which is of great significance to ensuring the quality and safety of agricultural products.
New Year goods are infiltrated with Chinese complex and special emotional consumption behavior, and people's requirements for the table have gradually increased. Ecological, environmentally friendly, high-quality and uniquely flavorful agricultural specialties meet these needs. With the rapid development of new e-commerce, the platform with the advantages of the digital industry chain has also taken the opportunity of the Spring Festival to continuously deepen the "field" of new year goods, explore the upgrading and breaking of the circle of people and goods, and promote the characteristic agricultural products of various places to consumers across the country and even the world. New Year goods are like a "shutter" that helps rural revitalization and drives the driving force of the market economy, while constantly recording consumption changes, promoting the "New Year goods economy" to add new connotations: both delicious and good, happy to have a happy New Year, willing to have more New Year goods, wrap up the New Year's flavor, alleviate nostalgia, wrap up family affection, so that the public not only has "delicious on the tip of the tongue", but also "safety on the tip of the tongue".
Source: Jingchu Network
Author:Fu Xiangyang (Huanggang Yingshan)
![#This is the taste of the New Year #Yesterday was the ninth day of the New Year, my wife and I went down to the pastoral area to visit relatives' homes for the New Year, there was still a lot of snow on the road, the speed of the car was a little slow, I walked a few, each family was warmly entertained, and the herders here lived[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)