[Lyceum College] Reading "Personal Branding" has a feeling "Personal Branding" The author of this book is co-authored by American writers David McNally and Carl D-Spick. This book is one of the most classics in the United States

[Lyceum College] read "Personal Brand" with feeling

The book "Personal Brand" is co-authored by American writers David McNally and Carl D. Spieker. This book is the most classic personal charm shaping solution in the United States, integrating the successful experience of the world's famous brands, from career achievement to personal identity, the top brand consultants in the United States tailor-made the most dazzling personal brand.

The book is very practical, the personal brand reflects the impressions or emotions held in the minds of others, the impression is the reality, how you think is not important, what matters is what others think. The good side of an impression or emotion is that once it is determined, it has a huge inertia that continues to exist. Based on this, the author walks us through how to build a personal brand.

First of all, the three key characteristics of personal branding were established,

The first is uniqueness, representing something, with its own point of view, distinctive characteristics;

The second is relevance, representing something that can be connected to what others think is important;

The third is consistency, where people believe in a relationship because they experience or observe behavior that has a certain consistency.

Second, the author helps us establish three dimensions of the personal brand model, and the book also cites two classic cases as examples. The three dimensions are:

1. Qualifications, i.e. our role vis-à-vis others; e.g., writer, father, husband

2. Norms, i.e. how we behave; for example, consistently good performance, well-preparedness, and willingness to cooperate

3. Style, how we relate to others. For example, enthusiastic, professional, energetic

When we have fully understood the key points of personal brand building, the author leads us to learn how to ensure the achievability of personal branding, the author teaches us how to make our personal brand more reliable, need to clarify the purpose, imagination and our own core values, teach us how to make personal brand commitments, how to do personal brand strategy.

In the business society, each of me in the talent market is a commodity, I personally feel that personal establishment of their own brand is an urgent thing, and this book is easy to understand, many cases, and also provides a template and steps for personal brand establishment, but also provides a brand value test sheet, personal brand declaration template, practicality is really super. I read through the book, found my own 7 core values and corresponding brand models, and have been practiced into work and life, and have achieved certain results.