Sight 丨 Six innovations to support the new future of 2022

  On January 14, 2022, the New Era Shengda Flooring 2022 National Marketing Work Conference was held in Chengdu. Zhao Yiming, chairman of the company, Zhao Ping, Vice Presidents Zhao Ping, Yue Zhensuo, Chairman of the Board of Supervisors Luo Yafang and other senior executives of the company attended the meeting, summarized the work in 2021, and carried out multi-dimensional strategic planning for 2022.

  From the planning of the company's chairman Zhao Yiming, we can see that "innovation" is the main theme of the new era of Shengda flooring in 2022. Zhao Yiming put forward 6 innovative keywords - system, model, channel, management, product, training. Combing through these elements, we can find the upcoming changes in the Scent floor in 2022.

  Institutional Model Innovation: A New Attempt at the Partnership System

  At present, the new era of Shengda flooring is the use of a partnership model, that is, the wide absorption of excellent dealers, suppliers, internal employees to participate in the company's operation and decision-making, this wide range of new blood and genes of the method, can maximize the mobilization of the entire chain of positive response to lawsuits, participate in the overall operation of the company, so that the shortcomings in the operation of the traditional company can be avoided to the greatest extent, so that the company's interest distribution is more fair and reasonable.

  After the establishment of the new era, Shengda began a drastic reform, breaking the clear boundaries between dealers, suppliers and manufacturers, including all participants who are willing to push Shengda to progress together into the "partners", readjusting the distribution of benefits and sharing results, so that everyone who has worked hard to reshape Shengda can enjoy the dividends of the new market in the new era. Zhao Yiming said that "new ascendant" is the title of all partners to themselves, and it is their identification with their identity.

  Product innovation: School-enterprise cooperation to open up new possibilities for flooring

  Since 1997, Shengda has produced the country's first laminate flooring, proving the proportion of "innovation" in the genes of Shengda flooring. In the second half of 2021, New Era Shengda signed a strategic cooperation agreement with Chengdu University to establish a laboratory for research and development of materials. Zhao Yiming, chairman of New Era Shengda, said at the signing ceremony of the two sides that people's consumer demand for wood flooring products is constantly changing, the homogenization of wood flooring products is common, and wood flooring, as the home material most closely related to home life, has great innovation potential... This series of realities has driven Shengda to shoulder the responsibility and social responsibility of the industry, and take the initiative to seek innovation, change and development. At the same time, the scientific research team of Chengdu University has been committed to material research topics and has a strong scientific research interest in ground material innovation, so the two sides hit it off and smoothly reached a strategic cooperative relationship of high-tech product research and development.

  As an enterprise that has been deeply engaged in the industry for nearly 30 years, Shengda has 4 manufacturing bases in Sichuan, Hubei and Zhejiang, multiple intelligent production lines, and strong manufacturing capabilities to ensure that scientific research results can be quickly landed. For a long time, the deep ploughing of the flooring field has enabled Sunda to have a fairly accurate prediction of market trends and the application of new materials and new technologies, and a number of patents for flooring materials also show Thata's strong execution ability from research and development to landing.

  Market Channel Innovation: The New Future of the Flattening Era

  In 2021, Shengda has opened accounts on social platforms such as Weibo and Xiaohongshu, inviting talents to KOLs to plant grass, visit Shengda customers, take real product use pictures, etc., and use photos and videos to show the materials, performance and use scenarios of Shengda flooring. At the same time, it also filmed many hardcore science videos of flooring products, from a variety of perspectives such as practicality, beauty, and science popularization, to comprehensively publicize the excellent performance of Shengda products and seize the minds of Shengda in the young consumer group.

  Therefore, Sheng Da Floor has created a new social media communication matrix, according to the attributes of different media platforms, to create exclusive content, from in-depth exploration of enterprise scientific research and intelligent manufacturing, to consumer-oriented product evaluation, planting grass and old customer return visits, from many aspects to fully present The ingenuity of Sheng Da Floor for products.

  Products, personnel, channels, the new era of Shengda flooring throughout the year planning is enough to see the important position of "innovation" in this brand. After experiencing the industry fusion in 2021, in 2022, what interesting and valuable and meaningful things will the new era of Shengda Flooring do under the banner of innovation? Sina Home will continue to pay attention.