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Boring account is becoming the "shoulder handle" of ritual social networking

author:Beijing News Media Research

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Boring account is becoming the "shoulder handle" of ritual social networking

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This article is reproduced from the all-media faction

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Hi friends, night view appreciation to know?

Boring account is becoming the "shoulder handle" of ritual social networking

One evening in March, we successfully spoke to @Global Nightview, a blogger who had "disappeared" for three months and had 100,000 followers:

Boring account is becoming the "shoulder handle" of ritual social networking

@ Global Night View Appreciation is well known because of its unique style of Weibo: carefully edited copywriting + all-black illustrations, many people have cooperated with their "performances" in the comment area, issuing "beautiful" sighs, but some people directly reply to "boring".

I don't know when it started, a wave of boring accounts is quietly growing in all corners of social networks, with its fixed content form, (and not) persistent punch card fans. We want to take you all to a bit of boredom.

This is a bunch of amazing accounts

"Happy times are all similar, and boring days have their own boredom." Wu Liao (liao)ski said. In order to see the boredom of "various kinds", we caught a few accounts, and Bo Jun smiled.

Weather Broadcast: The weather experts around you

Blogger @ It Rained Today can be said to be the originator of the weather broadcast account, and it currently has 40,000 fans. Because I like rainy days, I have been live broadcasting every day since June 29, 2015: when it rains, it will be accompanied by happy emojis, and if it does not go down, it will be accompanied by sad emojis. In the comment area, many netizens have shared the weather conditions of their location, and some netizens have guessed the location of the blogger according to the content released daily by the blogger.

Boring account is becoming the "shoulder handle" of ritual social networking

@It Rained Today Hemp Part Weibo & Comments

After the baptism of this "rain", many Weibo accounts such as "Is it windy today" and "Is it snowing today" have sprung up, the same format, the same routine, still won the attention of many fans, some netizens ridiculed: "Pay attention to this wave, the wind and rain and snow, all in control." ”

Boring account is becoming the "shoulder handle" of ritual social networking

Role-playing type: Life is like a drama, all rely on acting skills

On Weibo, you may be able to come up with a "Journey to the West".

Weibo blogger @ Tang Monk sends the expression of "Amitabha Buddha" on time at 00:00 and 12:00 every day, and many people express their wishes under their Weibo, treating the blogger as a "living koi", and the comment area becomes a wishing pool. When talking about why they would pay attention to such an account, some netizens said:

Like I think it is very confident to pay attention to him, after all, not everyone can stick to the punctual punch.

- @Big Brother's boyfriend

As a disciple of Tang Monk, @Pig Eight Precepts is not so diligent, not only from time to time to break, but also the same format of The master's Weibo stayed on September 11, 2017 and was never updated, maybe this is just for the needs of the role?

Boring account is becoming the "shoulder handle" of ritual social networking

Well, the Eight Precepts may go back to Gao Laozhuang.

Boring account is becoming the "shoulder handle" of ritual social networking

Chimes: Alarm clock + calendar, you deserve it

@ Ancient City Bell Tower and @big_ben_clock and called the two originators of the time telling industry, a "bell" and a "BONG", echoing each other, and the timing also reflects the characteristics of Chinese and English. The comment areas of the two accounts are more like large tree holes for netizens, where many netizens will share their stories and will get care or encouragement from strangers.

Boring account is becoming the "shoulder handle" of ritual social networking

In addition, the day-remembering blogger @ today is Friday, mainly through self-questioning and self-answer + emoji way to carry out the "most accurate Friday report of the whole Weibo", if the blogger's Weibo content is full of expectations for the weekend and the joy of the weekend, then @ Today is your birthday wish the reply post is full of warmth.

Boring account is becoming the "shoulder handle" of ritual social networking

Although the content of weibo every day is only simple "Happy Birthday!" ", but many netizens through @ today is your birthday to wish you a zero point of blessing to express their hearts to friends, there will also be birthday netizens in the comment area to harvest blessings and find people.

Boring account is becoming the "shoulder handle" of ritual social networking

@Today is your birthday wish you comment area PS: May be a flirting girl/flirtatious holy land

Prayer type: Anyone who has a dream is amazing

Of course, there are also bloggers who use Weibo to express their wishes, such as @Yang Yang sent a selfie today, @today XX and XX broke up, and so on.

At present, in this wave of accounts, the number of "apparitions" is @ Liu Yifei Song Chengxian broke up today. On january 25, the day of "wish realization", the fans of this Microblog increased exponentially, and some netizens said at the same time as Xida Puben: "Guan Xiaotong Luhan group is going to refuel." ”

Boring account is becoming the "shoulder handle" of ritual social networking

Strange Type: Guess what you posted

There is also a kind of strange account, with its incredible content, unique fan temperament successfully attracted attention. Blogger @?????? From time to time, with 6 question marks to send you torture from the depths of the soul, @ This is probably the most boring Weibo routine in history to issue a "I'm so boring" shout at 20:00 every day.

Foreign social applications also have some strange accounts, such as the @Space Sushi (space sushi) on Twitter, which publishes multiple sushi pictures of sushi swimming in space every day, without any textual annotations, and the style of painting is weird but still gained 1485 fans.

The "NSSA avatar" on top of the cottage really looks like that.

Boring account is becoming the "shoulder handle" of ritual social networking

@Space Sushi's most recent tweet

In Ins, there is a special @sadtopographies, the creators began to collect mourning place names from all over the world since September 2015, such as Mistaken Island, Sad Rd, etc., with the introduction of "Somewhere to go, when you're feeling low", many fans said that they were "cured" by these strange place names.

Boring account is becoming the "shoulder handle" of ritual social networking

@sadtopographies the first content of the release

The "boring culture" content mirage

I am afraid that from the moment of human birth, there has been "boredom". In addition to the above batch of social accounts, TV series, movies, comics and other forms are containers that carry boredom.

Slow TV: It's not TV, it's loneliness

Norwegian NRK tv station is very happy to produce some boring TV shows, its recording purpose is: no story, no script, no highlights, no climax.

The NRK once ran a live train commute that attracted one-fifth of the entire Norwegian audience, and then it produced a 12-hour live show of the "Burning Fireplace" live showcasing the entire process of a pile of firewood from lighting to extinguishing, and the ratings are still hot.

Later, the NRK program was broadcast live longer and longer, the pace was getting slower and slower, and the plot became more and more boring: there was a sweater live broadcast, showing the whole process of wool eventually turning into a sweater, a 5-6-day live cruise ship, and a 134-hour Arctic cruise ship voyage.

Boring account is becoming the "shoulder handle" of ritual social networking

Screenshot of "Burning Fireplace"

Talking about why it is hot, perhaps @Gong Ji Dan's reply gives the answer:

Near the Arctic Circle, half a year of polar night is coming, and there is too much need for kill time things. Having a group of people on TV with you can greatly alleviate people's loneliness and reduce the chance of suicide.

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Not only abroad, in the 1990s, Hong Kong ATV had a program called "Fish Fun" broadcast in the early morning hours, and the program producers pointed the camera at the fish tank and only broadcast the goldfish swimming around. Similar to NRK, such a show still gained a lot of "iron fans".

Boring account is becoming the "shoulder handle" of ritual social networking

Screenshot of "Fish Endless" TV

Detachment: The positive dissolution of a boring life

Japanese director Satoshi Miki created the "detachment system" style with the movie "Turtle Accident Speed Tour", which is characterized by "not knowing what you are talking about, no purpose from beginning to end, boring dialogue to the extreme, cold to the bone laughter, daily scenes that can no longer be daily", and unfolds a different examination and aftertaste of life from ordinary life.

Boring account is becoming the "shoulder handle" of ritual social networking

Screenshot of Turtle Accident Speed Tour

Not long ago, the "rats know" public account series of comics that brushed the screen can also be regarded as a representative of the "detachment system" to a certain extent, two ordinary rats sit around "nagging homely", and if they are not careful, they will brush for an afternoon.

After flattening out the ups and downs of the story, some people say that it is more empty after watching it, and some people say that they seem to have found some kind of healing power.

Boring account is becoming the "shoulder handle" of ritual social networking
Boring account is becoming the "shoulder handle" of ritual social networking

Boring products: "mudslides" in products

In the previous tweet "I have twenty social apps, I can't make a friend", I have introduced boring social products: Same, Yo. Users alternately post only two words on The Same's "Focus on Breathing for Twenty Years" channel: exhale and inhale, while the only feature of Yo, another "boring app ever", is to add contacts and send "Yo" to say hello.

The picture software Rando is also a picture style, it prohibits all social-related functions, the user's use process is "take a photo - random send - wait for a random photo", you never know who your photo is sent to, and never know who sent the photo you received.

Boring account is becoming the "shoulder handle" of ritual social networking

Many game apps have also embarked on the road of "boredom": Send Me To Heaven (Chinese name: Send me to the Western Sky) is a sports game, after the player installs the game, throws the phone according to the game instructions, the higher the throw, the higher the score, the highest height thrown will be uploaded to the network, participate in the global ranking, this "mudslide" game still has 30,000 downloads in the Android app store.

Boring account is becoming the "shoulder handle" of ritual social networking

Behind the "boring account" fire

Relying on the same boring routine, the popularity of these accounts can't help but make us think: In this era of scarce attention, how can they catch people's attention?

Scarce sense of realism and companionship

"Loneliness is a common problem for all people in today's society." The more boring and real the behavior, the more realistic and companionship, can greatly alleviate people's loneliness.

Boredom accounts are tree-like existence for some people, many people talk to themselves under the daily Weibo, and sometimes harvest warmth from strangers, and the resonance brought by similar experiences provides spiritual comfort and emotional refuge that is different from the real world. As xbfn of netizen @Spirited Away said: "Maybe it just so happens that these seemingly boring microblogs touched the heart of someone who saw the microblog at some point, and he came back to spit and complain." ”

In addition, the hidden nature of the main body of Internet communication also makes many people dare to express views and attitudes that are inconvenient to express in daily life on the Internet, and under these boring accounts, the right to freedom of expression is magnified, and they enjoy this state of freedom more.

Boredom becomes chatty: meaninglessness creates meaning

Most of the boring accounts insist on punching cards day after day, so that their behavior itself has been out of the ranks of boredom, they use a solemn and serious attitude to treat seemingly boring things in life, with a serious book to deal with absurdity and funny, the original boring things slowly become interesting, and the daily blog also carries a full "sense of ceremony".

Chen Ming of "Strange Story" once commented on @ Ancient City Bell Tower: "Nothing in life is meaningful, meaning is given by people, and persistence itself is an incomparably shining meaning." ”

"You have to deal with meaninglessness with care, create meaning from meaninglessness." Perhaps, boredom is the norm in life, and what the decadent Buddhist life needs is such a little black cold humor.

Boring account is becoming the "shoulder handle" of ritual social networking

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