In recent days, with the Spring Festival approaching, Spring Festival, wall calendars, lanterns, red envelopes and other Spring Festival cultural goods in Various parts of Hefei have also entered the peak sales season, and the "New Year's flavor" of the Year of the Tiger has gradually become stronger. On the morning of January 19, the reporter came to the various New Year goods markets for field visits.
Sold 40,000 wall calendars in 4 months
Walking into the alley next to the compound of the Civil Affairs Department of Huoqiu Road of the City God Temple, there is a strong smell of the New Year everywhere. Various shops selling New Year jewelry will be a string of red lanterns, a pair of pairs of neat Spring Festival, hanging high, looking at the Chinese red, adding a landscape full of "New Year's flavor" to the arrival of the festival.
Liu Lunjun has been selling The New Year calendar at the City God Temple for more than ten years, don't look at his shop opened in a humble aisle, the business is nothing to say. "In four months this year, almost 40,000 New Year's calendars were sold, and in addition to retail sales, we also do wholesale business, such as Feidong, Feixi, Shouxian and Yuexi, all of which have come to buy."
Liu Lunjun told reporters that the calendar is divided into different types such as wall calendar, desk calendar, weekly calendar, etc., and the price is between 5 yuan and 30 yuan. Every year after the National Day, the New Year calendar is sold, and generally enters the peak sales season in December. "After the Lunar New Year, the Market basically does not sell the New Year's Wall Calendar." Liu Lunjun said that although it is now very convenient to use mobile phones to read the calendar, in the eyes of the old Hefei people, it is still necessary to hang a new calendar at home during the New Year, which is considered to have a New Year's flavor.
Sheng Xiyun is Liu Lunjun's old patron, has been buying wall calendars for 5 consecutive years, and this year he spent 60 yuan to buy 6 wall calendars. "Let your own home hang, and give the excess to relatives and friends." Sheng Xiyun said that in previous years, he had bought it before New Year's Day, but this year, because he was delayed out of the house, he rushed to the market to buy as soon as he returned home.
The old man chose 6 different types of wall calendars for himself, namely peony models, gongbi paintings, opening red models, Fu character models, propaganda posters, and zodiac models. "Don't look at the simple calendar, there is also a doorway inside." Sheng Xiyun said that this year is the Year of the Tiger, and ordinary people generally do not buy "descending tigers" when buying the calendar for the Year of the Tiger, because the descending tigers go out to forage for food and look fierce. What is more popular with the people is that the flowers bloom richly, and there are more than one styles every year, which are auspicious and good.
Liu Lunjun, the owner of the store, also said that most of the customers in the store are elderly, and some elderly people maintain the habit of tearing up a calendar a day, and some elderly people like to draw circles on the calendar. In the past, many units came to him to wholesale calendars for employees, and now individuals come to buy more. "Now every household has good living conditions, a wall calendar is ten yuan, no one lacks this money, and buying it home is to make a festive and auspicious plan."
Fun Spring League has become the new favorite of the market
"Happy heart, money and leisure, rejoice and go home for the New Year, and the tiger welcomes the spring." Recently, the citizens who purchased the Spring League must have found that in addition to the traditional Spring League products that are neatly matched, the fun Spring League with cartoon images is also well received. These interesting Spring Leagues contain some Internet terms that have become the favorite of young people.
On the afternoon of January 19, a New Year festival was set up in the center of the first floor of a shopping mall on Ziyun Road, and Spring Festival ornaments such as Spring Festival, "Fu" characters, window flowers, ornaments, and hanging ornaments were placed in it, and they looked like red fire in the distance. Among the many Spring Leagues, a pair of cute tiger cartoon couplets is particularly eye-catching - the upper link is "promotion and salary increase face value explosion", the lower link is "the source of wealth rolls overnight to get rich", and the horizontal batch is "koi kai luck".
"This kind of spring union is 25 yuan a pair, the price is more expensive than the ordinary spring union, but young people like it." The stall owner told reporters that she only approved ten pairs of fun spring leagues, and now there are only two pairs left, "And then go to get the goods and they are out of stock." It is understood that unlike the previous "Fu" character, this kind of interesting Spring Festival often has "beautiful", "big picture" and "talent" and other stickers.
In addition to these new-style Spring Leagues, the traditional Spring League is still the choice of many citizens. Gan Xiaodi runs a stationery trading house in a market in The Town of Yanjiao, Chaohu City. Every year on the eve of the Spring Festival, it is the busiest time in the store. "I have been selling Spring League for more than 30 years, and now I can sell an average of 150 pairs a day, with a daily flow of nearly 1,000 yuan." Gan Xiaodi said that now some elderly people in rural areas, especially poverty alleviation households, like to buy propaganda posters with patriotic themes, and they feel that it looks good and meaningful to hang at home.
"In the past, most of the rural New Year only bought spring festivals, but now the living conditions are better, and the sales of jewelry such as lanterns, Chinese knots, and zhongtang paintings are also more popular." Gan Xiaodi said that sometimes there will be a small amount of inventory in the store, at which time they will exchange goods with suppliers to ensure that the spring festival every year is up to date.
Hefei Newspaper All-Media Reporter Wei Xiaomin Lotte Yinzi Text/Photo Correspondent Wang Guoxiang
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