Advertising, better than Qiong Yao drama.
Before spitting out new hope for 24 hours, today the elevator is updated!
Next to new hope, let's dig a groove point~
【Copywriting】Alas, will you die if you don't study Japan? The Yuanqi Forest has a bad start... Eat sugar cane buffalo, dē's, do not have to get a の, 咔 dripping, Japanese buffalo ah???
What era, cultural self-confidence is not there, patriotic feelings boiling out of the war! ❤️
When does adoption equal high quality? There is a brand called Adopt a Cow, which is also on the shelves of the supermarket with a face, and mengniu Yili can compete on the same stage
In the name of buffalo milk, the concept is still played, just like goat milk and camel milk.
The most terrifying words are 'sugar cane'... Good guys, are desamerizing, this directly to a sugar cane, even if it does not contain sucrose, but also let the audience misunderstand and reject. Of course, good buffalo breeding is to eat sugar cane tail, and the taste of Lao Guang has been introduced in an episode.
Look at the overall style, in the form of a chat dialog box, the first sentence directly locks the customer group '90', this is a dead method... Am I not worthy of the post-80s or after the 00s???
The mainstream consumer group of milk is still the elderly and children, which is also understandable after locking in the post-90s, want precision marketing, but do not consider the community elevator? The consumption context is gone
Look at the end of the '199 minus 20 heart sweeter ~ a ghost ah', do not report the price of the product is very outrageous, minus 20 is the motivation to buy?? Does 199 only reduce doesn't mean that this milk is not cheap???
This advertisement is done, Walmart can make the manufacturer angry cry
【Color】The blue border dialog box represents Walmart, so what is orange? Suning Tesco? Taobao? This color is controversial. The red of the main picture is very conspicuous, setting off the milk white, catching the eyeballs, and doing nothing. So you can directly determine that this is done by Walmart (a third party that may be looking for) ...
[Optimization Suggestions] Text should avoid sensitive words, and the sensitive words that are easy to misunderstand by the audience and need to be officially interpreted are all sensitive words. The pot of this advertisement, the product manager of the manufacturer should carry a large half, the positioning is crooked, and the packaging is also crooked.
I can't help but sigh that it is not Mengniu Yili who has done a good job, but relies on friends and businessmen who are not contentious.