Sichuan's Tibet-related areas have blown up the "rural net red wind": can Ding Zhen still be copied?

Source: China News Network

Chengdu, January 20 (China News Service) -- "The Khampa Hanzi in Ganzi Prefecture has a feeling of being exquisitely crafted by heaven, and we are fully willing and hope to continue to copy more 'Ding Zhen'. "The influence of the Internet celebrity economy is very large, our Tibet-related areas should keep pace with the times and connect with the outside world, and the government should increase its support..."

On the 20th, at the two sessions of Sichuan Province, which is being held in Chengdu, representatives and members from Tibet-related areas paid close attention to the connection between the "net red" economy and rural development.

"Internet celebrity" is no longer a new word in The Tibet-related areas of Sichuan. Taking Ding Zhen as an example, after becoming popular in November 2020, he became the "spokesperson" of Litang County, Ganzi Prefecture, drinking butter tea with Xie Tingfeng in Litang and recording variety shows with Tranquility - the remote Ganzi Prefecture frequently appeared in the public eye because of him.

"I have been saying that the emergence of 'Ding Zhen' is both accidental and inevitable for Tibet-related areas." As Yin Ling, deputy to the Sichuan Provincial People's Congress and director of the Creative Office of the Ganzi Prefecture Bureau of Culture, Radio, Television and Tourism, said, in recent years, the Tibet-related areas of Sichuan have blown up the "internet red wind".

"Lobsang and Xiaozhima" in Jiulong County, Ganzi Prefecture, "Matsutake Xishi" Gerong Zhuom in Daocheng County, "Jiarong Sister" Ajuan in Xiaojin County, Aba Prefecture... They became popular in different ways, but they have the same goal, each becoming the backbone of local rural development.

"For a long time, the sales of agricultural products in Tibet-related areas have been far-reachingly affected by traffic and geographical conditions, and they are still bottlenecks." GenQiDanzi, deputy to the Sichuan Provincial People's Congress and deputy governor of Daofu County in Ganzi Prefecture, said that in this context, the "Internet celebrities" brought goods through live broadcasts, so that "the aroma of wine drifted out of the deep alley", and the driving effect was obvious.

At the same time as the deputies and members were discussing, in Kowloon County, hundreds of kilometers away, 31-year-old "internet celebrity" Lausanne was paying employees. In 2021, Lobsang sold nearly 5 million yuan (RMB) worth of hometown specialties through live streaming, and the 7 Tibetan compatriots he employed also had a stable income.

Since becoming popular, Lausanne has been chanting, "'Net red' can really be copied, live streaming with goods, short video platforms also have a fixed model, hometown can be copied completely, I am also teaching younger brothers and sisters." ”

He further explained to the China News Service reporter that he was an ordinary migrant worker two years ago, and later received the training of "Jiarong Sister" Ah Juan, and came to this day step by step.

Lausanne's proposal is actually being paid attention to by the deputies.

"There are many kinds of 'internet celebrities', some of which are not advisable to sell miserably, and we must strengthen management." Xu Jianxiang, member of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference and director of the Aba Prefecture Science and Technology Exchange and Popularization Center, suggested that government departments should give special support to those "internet celebrities" who are closely integrated with local people, land resources and economic development. He believes that the replication and cultivation of "internet celebrities" requires the participation of the government, but it does not have to be led, "the specific business can be done by a market-oriented third party, the government plays a role in management and supervision, the key is to establish a mechanism." ”

Yin Ling revealed to reporters that Ding Zhen's drive to tourism is extremely obvious: in 2021, Ganzi Prefecture received a total of 35.7795 million tourists, achieving tourism revenue of 39.240 billion yuan, an increase of 15.31% and 14.98% respectively over 2020, a record high.

Yin Ling said that Ganzi Prefecture has the humanistic resources of "Khampa Hanzi", and how to copy more "Ding Zhen" in the future requires further study by government departments, "but before that, we must build the basic software and hardware of the tourism industry, make up for the shortcomings, and develop the industry well." ”

"While cultivating and copying 'internet celebrities', we must not forget the development of the industry." Gen Qingdanzi stressed that although "net red" can drive more sales of agricultural products, the deep processing and finishing of agricultural products in Tibet-related areas are still short boards, and it is urgent to introduce leading enterprises and advanced technologies from outside, and to urgently need advanced equipment and high-end talents. (End)