HARMAY has partnered with Swiss perfume supplier Firmenich

Fashion Without Borders learned that in order to further layout the Chinese market, Swiss perfume and fragrance supplier Firmenich recently announced that it will sign a strategic cooperation agreement with Chinese beauty retailer HARMAY Meimei, and the two sides will cooperate to leverage their excellent capabilities to support the development of new perfume brands, concepts, experiences and business models, thereby helping the growth of China's premium perfume category. Jason Ju, co-founder of HARMAY, said that China will become a new frontier in the global boutique perfume market in the future, many local brands are on the rise, and consumer usage has increased significantly, especially Generation Z. Ju also said that the cooperation with Firmenich can inspire greater innovation and creativity in the domestic perfume industry.

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