Let the streamers of the night light up the new vitality of urban development

■ Reporter Xu Yiwei Correspondent Zhang Binglin

Recently, the Department of Commerce of Zhejiang Province and other 7 departments jointly announced the first batch of 13 night economy model cities in Zhejiang Province, and Nanhu District was on the list, becoming the only model in jiaxing to be selected for the province.

Behind the successful creation of the provincial night economy model city is a vivid practice path in which the high-quality development of Nanhu District and the high-quality life promote and reflect each other. From the transformation and upgrading of infrastructure to the transformation and upgrading of consumption formats, from the iteration of urban service functions to the consumption promotion of brand activities, here, urban vitality continues to burst out, urban taste is accelerated, and urban charm is fully highlighted.

At the beginning of the lantern, the fireworks of a happy life gradually opened up in the night, walking into the market stalls in the night, coffee books, handmade hands, cultural and creative games, etc. people can't help but stop, dreamy light strings, romantic drifting snow, you can also meet a warm concert... This year's New Year's Day holiday, the City Warmth Collection activity of Nanhu Tiandi was loved by many citizens, and everyone shared happy night time in the circle of friends and Douyin.

Since its opening in June last year, Nanhu Tiandi, with its unique urban pioneer trend and life fireworks, has become the "traffic bearer" of the city's night economy, adding a bright color to the night South Lake. More than 50% of the city's first store, the open "block + mall" space design, the cultural bearing of century-old buildings and the brilliant artistic lighting design are all the "traffic passwords" that are popular as soon as it opens, with a passenger flow of 180,000 people and a turnover of 8.59 million yuan on the first day, and a passenger flow of 2.98 million people and a turnover of 71.8 million yuan in the first month.

In addition to Nanhu Tiandi, a large number of night-time economic agglomeration areas are accelerating their development in Nanhu District, boosting residents' consumption confidence, leading the upgrading of consumption structure, and allowing the masses to share high-quality life. Three food districts, such as Yuehe and Meiwan Street, are full of popularity, 4 shopping night economic business districts such as Yaohan and Jiuquli are competing for glory, and 6 night tour attractions such as Luxihui and Xiangjiadang are even more shiny. Last year, the Hilton Jiaxing Hotel, Nanhu Hotel, Jiaxing Greenland Primus Hotel, etc. were opened successively, which injected new vitality into the night-time economic development of Nanhu District.

In recent years, Nanhu District has focused on the night economic elements such as "banquet, purchase, travel, entertainment, health, accommodation, study, and competition", with the South Lake Scenic Area (5A level) as the core, integrated and enhanced high-quality products and services for the night economy, cultivated high-quality night economy demonstration blocks, created a new carrier of night economy with the distinctive characteristics of Jiangnan Water Town, and built a new pattern of leading goose-style night economy development with perfect functions, diversified formats and standardized management.

Night economy is the new blue ocean of urban consumption, but also is becoming an important driver to improve the level of service industry development, accelerate the transformation of economic development mode, in the 2020 Zhejiang Province service industry development comprehensive evaluation, Nanhu District ranked third in the province's 26 service industry development Class I areas, running into the province's new echelon.

This upward curve reflects the trend of the butterfly leaping in the service industry in nanhu district, and also contains the strong momentum of the night economic development of nanhu district. Not long ago, the list of characteristic neighborhoods and characteristic stores of Jiaxing Night Economy was released, and Nanhu District listed 1 characteristic block and 6 characteristic famous stores. Among them, Yuehe Historic District was rated as a municipal night economic characteristic block, Jiangnan Mingzhuang, Hecheng Little Kitchen Lady, Impression Jiangnan - Bone King were rated as famous restaurants, Yaohan (Zhongshan Road store), Dai Mengde Shopping Center was rated as a famous shopping store, Shangying Cinema (Yaohan Zhongshan Road Store) was rated as a famous cultural, sports and leisure store, and a new business card for urban development is being brilliantly presented.

"In the next step, we will give full play to the demonstration and leading and radiation driving role of the model city, plan, build, transform and upgrade a number of night consumption agglomeration areas with local characteristics of Nanhu from a high starting point, increase the transformation and upgrading of existing facilities such as commercial streets, pedestrian streets, food streets, entertainment streets, night markets, theme parks, night tour attractions, etc., pay attention to the integrated development of business, tourism, culture and sports, promote the night economy in Nanhu District to improve quality and efficiency, and polish the new business card of urban development." The relevant person in charge of the District Development and Reform Bureau said.

【Source: Jiaxing Daily】

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