Luoyang Luolong District: Spend the "Cultural Year" together on the spot Reading Club to ask you to "see you on the clouds"

Henan Economic Daily reporter Han Rongjun correspondent Zheng Yajing

"Today we made Laba porridge and asked cultural experts to interpret the traditional New Year customs, now let's give the steaming porridge to the volunteers on the frontline of the fight against the epidemic!" In the camera, a live broadcast of the theme of the "New Year in the Clouds" Lapa Festival, which popularizes traditional cultural knowledge and conveys a warm festive atmosphere, is underway... Recently, in order to explore various forms of public cultural online services, enrich the spiritual and cultural life of the masses during the Spring Festival, and gather cultural strength to fight the epidemic, the "Luolong Reading Club" brand series of activities in Luolong District has once again launched online, leading citizens to "cloud" to find the taste of the New Year, comfort homesickness, and feel the youthful charm of the city.

During the Lunar New Year, the "Luolong Reading Club - Cloud New Year" online reading promotion series activities will continue to be carried out, through cloud sharing, cloud live broadcast, cloud interaction a series of interactive, experiential and interesting online projects, to show the charm of traditional Chinese festival culture, pass on the concept of harmony and reunion and health, and share a happy and peaceful cultural new year with the general public readers.

"Cloud Sharing" - Sending out a Cultural "Feast"

New Year's book list, children's picture books, Winter Olympic knowledge... The Cloud Sharing series will meet you every week from now until the Spring Festival. The activity takes the rich cultural content as the boat and the digital short video form as the boat, creating five categories of special columns of "good book recommendation", "hui painting classroom", "how much knowledge do you know about the Winter Olympics", "folklore picture book recommendation" and the urban study "Cloud Worship Year", for each age group of readers, a cultural "feast" full of dry goods is customized, and it can be easily "recharged" at home.

"Cloud Live Broadcasting" - Opening a new look of culture

The "Cloud Live Broadcast" series of activities will focus on traditional festivals and the needs of young people, lead the public to feel a different "New Year's taste" without leaving home in the form of live broadcast, give new vitality and new possibilities to traditional culture in new forms, create a new fashion of "cloud festival", and make your Spring Festival holiday no longer monotonous!

Cloud folk flavor • warm Chinese New Year. During the Spring Festival, non-hereditary inheritors, folk artists and cultural industry practitioners will walk into the live broadcast room as guests one after another to show the traditional customs of the Spring Festival and bring a visual feast of folk culture to the audience through immersive experience, on-site teaching, interactive games, etc.

Youth quality life. In order to better show the youthful charm of Luoyang, the event will invite "donkey friends", food, photography, pet feeding, fitness, beauty and other enthusiasts to carry out the coffee life experience festival "Cloud Exploration Shop", pet experience exchange meeting, travel sharing meeting live broadcast activities, through the exchange and sharing of travel experience with netizens, food production, pet tips, etc., to convey an optimistic, positive and fashionable attitude to life, and create online programs loved by young people.

Book Hong Kong Bay, The Reader's Home. Luolong District City Bookstore receives more than one million readers every year, has become the reader's book Hong Kong Bay, during the epidemic prevention and control period, the City Study Room "closed the library without closing, the service is constantly filed", online for readers to build a cloud exchange and sharing space. The event will be broadcast live through three themes: "Anti-epidemic with me, warm heart Luoyang", "Readers make friends 'bump and bump'", "City Study, Xueba Alliance", inviting readers from different identity backgrounds to tell their stories and share their love affairs with the city study.

"Cloud Interaction" - Spend the Cultural New Year together

The interactive participation of netizens is an important part of the online activities of "Wonderful Luolong", and the "Cloud Interaction" series of activities for the New Year in the cloud will give back to the citizens and netizens with rich gifts, guide the general public to "fight the epidemic at home", and continue to enhance the reading enthusiasm of citizens of all ages, get a full sense of participation, and spend the Year of Book Culture together.

Little lead reader. Before February 15, "Little Collar Reader" invited children to participate in reading and punching cards, punching cards for 10 days, 15 days, 21 days, adding topics such as "#云端迎新年" on platforms such as Douyin, video number, B station, etc. To participate, the video content includes recitation, good book recommendation, dubbing, telling picture book stories and other forms, some excellent videos also have the opportunity to be displayed on new media platforms, and the number of days of punching cards can also get corresponding gifts.

Before February 15, readers can share their stories with the Luolong District City Study Under the wonderful Luolong designated tweet, and the event will select the three people with the highest number of likes in the comment area to give exquisite gifts, and lucky readers will also have the opportunity to receive random interviews.

"Shuxiang" has prize essays and photo contests for the New Year. Before February 15, share your "Year of Books" text under the designated tweet, and the top three with the highest number of likes in the comments section will receive exquisite gifts. Photographic works will be sent to the designated mailbox, the event will select excellent works for online exhibition, and experts will be invited to select, the top three can receive corresponding prizes.

Spend the Year of Culture on the spot, Luolong asks you to "see you on the cloud"! This series of activities of "Luolong Reading Club Cloud New Year" conforms to the needs of the epidemic prevention and control situation of "celebrating festivals in place", and strives to create a new platform for cultural knowledge sharing and social networking under the background of normalization of epidemic prevention and control. The event fully combined with the media communication method, using the "Wonderful Luolong" WeChat public account, Douyin number, video number and other new media platforms, focusing on exploring various forms of public cultural online services. At the same time, through the promotion of Internet celebrities, all-media publicity and other ways to expand the dissemination, three-dimensional release, to attract the extensive participation and independent dissemination of citizen netizens, especially the young generation, enhance the sense of identity of young people to culture, the sense of belonging to the city, and further help the construction of youth-friendly cities.