Recently, Naixue's tea released the fourth quarter announcement that its self-developed automated tea making equipment has begun to enter the selection of manufacturers and trial production stage, and related equipment has been put into trial in some store operations, and it is initially expected to be officially applied in Naixue's tea stores nationwide before the third quarter of 2022.
Naisher's tea said that the relevant automation equipment and measures are expected to reduce the labor cost of the company's tea shop and reduce the rigidity of labor costs. Nesher plans to disclose quantitative indicators of cost reduction at an appropriate time after the official application.
According to the announcement, by the end of 2021, the number of naixue's tea business stores has reached 817, and its annual exhibition store target has been basically completed. Since Q4, driven by new products and marketing activities, the revenue of Neixue's tea stores has been basically the same as that of the same period last year, and some mature stores have achieved year-on-year revenue growth. As an industry leader, Nesher's brand, digital and other aspects of the ability has been continuously verified.
In recent years, digital upgrading has become the focus of new tea brands in the future, which will empower new tea brands to increase revenue, reduce costs and increase efficiency. According to Naixue's tea financial report, in the first half of 2021, Naixue invested 48.3 million yuan in tea science and technology capacity building. It is understood that as early as 2018, Nesher's tea has begun to lay out a digital transformation strategy, simplifying the tea preparation process through the development of automation equipment, optimizing operational efficiency and better ensuring product standardization output, thereby improving customer experience. At the same time, through the integration of major business systems, the establishment of intelligent operation decision-making system, to help stores more accurately formulate production and sales plans, thereby improving operational efficiency.
At present, the expansion of Nesher stores is accelerating, the tea is being updated rapidly, and the product production process is cumbersome, which requires digital equipment to improve operational efficiency. In addition to the investment in digital equipment, Naixue's tea is also accelerating the promotion of self-developed digital operation system, digital store management, realizing automatic ordering and replenishment of raw materials, automatic scheduling of employees, optimizing the design of operation lines, optimizing the standard process of tea production and other refined operational measures, greatly reducing the difficulty of operation and operating costs.
In terms of services, Neisher's Tea actively does digital store service upgrades. For example, digital tools such as WeChat Mini Programs are used to improve the customer experience, guide customers to order flexibly, and thus improve the efficiency of store operations. Naixue's tea also implements refined management of customers through consumption points, membership rights and other methods, plus the provision of baked products and retail products other than tea drinks, helping brands better meet the daily needs of customers.
According to the "2021 Big Data Report" released by Nesher's Tea last week, in the past year, Nesher's tea online orders accounted for more than 70%, and the number of online orders increased by 64% compared with 2020. At the same time, the average annual dine-in meal preparation time has further increased compared with the previous year; nearly 84% of stores have achieved off-peak dine-in within 6 minutes. As of December 31, 2021, Nesher's Tea currently has more than 43 million members, an increase of 44% from the end of the previous year.
Naisher's Tea Big Data Report 2021
"Through digital tools, we have the opportunity to communicate better with consumers. Consumer feedback from different channels will help us make more user-friendly decisions. Peng Xin, the founder of Naixue's tea, said. In the future, Nesher's tea will continue to invest in more digital construction, and use the power of technology to create a better lifestyle for consumers.