Chinese tide play began to spread to the world.
On January 20, Bubble Mart's store on Shaftesbury Avenue in the heart of London officially opened, not only the first store of Bubble Mart in the UK, but also the first store of Bubble Mart to enter the European market. The successful opening of the first store in Europe means that Bubble Mart's global expansion is further expanded.
It is understood that Bubble Mart will sell SKULLPANDA Black Maid Limited Edition Lifting Card and MEGA Treasure Series 1000% SPACE MOLLY x Merrill Lynch Code in the first store in the UK. In fact, on January 15, the first store in the UNITED Kingdom began trial operation, and received enthusiastic feedback from European consumers during the business period, and a large number of british local fans clocked in to the store.
It is understood that even under the influence of unstable factors of the global epidemic, Bubble Mart is also working hard to expand overseas markets. As of 2021, Bubble Mart has settled in 23 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, And Singapore, and has opened offline stores, pop-up stores and robot stores in core cities in North America, Southeast Asia and Europe.
In addition to offline stores and robot stores, Bubble Mart is also enhancing its overseas influence in other ways. In 2021, Bubble Mart has participated in the British top comic show MCM and the internationally renowned trend event DesignerCon UK, allowing overseas fans to feel the charm of China's hipster play; at the end of November last year, the official announcement landed 100 pop-up stores around the world, which is also the first time that Bubble Mart has opened a large-scale pop-up store in the world. The expansion of offline channels coupled with the online heat brought by the enthusiasm of overseas fans, Bubble Mart's overseas business continues to break the ice.
The Chinese tide play IP represented by Bubble Mart is conquering global fans with excellent design. According to the "2021 China Trend Toy Market Development Report" released by the National Survey and Big Data Research Center of the Chinese Academy of Social Sciences in December 2021, from 2015 to 2019, the global market size of the tide play industry has grown from 8.7 billion US dollars to 19.8 billion US dollars, with a compound annual growth rate of 23%, and the total size of the industry is expected to reach 34.6 billion US dollars in 2022.
The global market of tide play industry is in a strong upward period. The analysis believes that the overseas market is promising, and China's tide play companies see the potential of the global market and begin to accelerate the pace of overseas expansion. Chao play going to sea is not only the sea of the business model, but more importantly, it can export China's design concept and trend culture through tide play products, and deepen the cultural identity of overseas fans with China's tide play IP.