Zhang Ke
In 2021, China's auto market suffered a double blow of the epidemic and lack of cores, and before 2021, after the auto market reached its peak in 2017, sales fell for three consecutive years, and the life of car companies was very difficult.
For traditional car companies based on fuel vehicles, they also face the challenge of new car-making forces. So in fact, car companies have spent the most difficult year in the past 30 years, and the sales of many car companies have retreated from the first line to the second line, or from the second line to the third line, and some brands have directly withdrawn from the market. Of course, in the midst of a cold wave, there are still some car companies that play the role of mainstay and still maintain a leading position in the industry, such as FAW-Volkswagen.
Won the top spot in sales with a huge advantage
Pan Zhanfu, Director, Party Secretary and General Manager of FAW-Volkswagen, delivered a speech
On January 17, FAW-Volkswagen held its 2022 Annual Press Conference. Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen Co., Ltd., introduced the results of FAW-Volkswagen in 2021, "FAW-Volkswagen produced more than 1.7 million vehicles in the whole year, delivered 1.858 million new vehicles to users throughout the year, and once again ranked first in the industry in production and sales."
More specific official data shows that FAW-Volkswagen's cumulative terminal sales in 2021 were 1,857,777 units (including Audi imported cars), of which the cumulative sales of Volkswagen brand terminals were 988,677 units, and the sales of Audi brand terminals were 700,088 vehicles (including imported models); the cumulative sales of Jetta brand terminals were 169,012 vehicles.
With a cumulative sales volume of more than 1.85 million vehicles, it still ranks first in the passenger car market with a huge advantage, and has obtained an absolute advantage of 300,000 vehicles over the second place SAIC Volkswagen, far exceeding the third place SAIC-GM. In particular, the Audi brand, in 2021, frequently encountered the problem of lack of cores, and the news of suspension or production reduction was repeatedly reported, and the annual sales volume still reached 700,000 vehicles, firmly occupying the first line of the luxury camp.
Power new energy
In addition to sales, FAW-Volkswagen's operating performance also impressed the market.
Pan Zhanfu introduced that in 2021, FAW-Volkswagen launched a number of heavyweight models in the market. In particular, the first domestic large and medium-sized SUV was listed during the year, which is also the largest mass-produced SUV of the Volkswagen brand in the world. With a length of more than 5 meters and a wheelbase of nearly 3 meters, it is a big man without compromise, with a starting price of 299,900 yuan, and after listing, it has become the flagship of the FAW-Volkswagen brand SUV. In 2021, FAW-Volkswagen also launched the new Audi Q5L, consolidating the strategic position of this luxury SUV in the SU market.
Faw-Volkswagen's deepest impression on the market in 2021 is its unrelenting investment and attention to new energy. Before 2021, FAW-Volkswagen already has several oil-to-electric models with general product strength, such as Golf Pure Electric or Bora Pure Electric. In 2021, the Audi brand will bring high-end new energy models such as the Luxury Pure Electric C-class SUV family - The Audi e-tron and Audi e-tron Sportback. The Audi e-tron, in particular, is a benchmark model in its class with its sharp acceleration and unique product power such as adjustable air suspension.
In 2021, the Volkswagen brand will accelerate the launch of new models for the MEB platform. On March 20, the ID.4 CROZZ, the first ID series model introduced by FAW-Volkswagen, officially began delivery. A total of 5 models of new cars were launched, and the price range after subsidies was 199,900-279,900 yuan. On July 5, the second model of the FAW-Volkswagen ID series, the ID.6 CROZZ, was officially announced and pre-ordered, and delivered within the month. In just a few months, the two ID models quickly helped FAW-Volkswagen prop up its façade in the new energy market and achieved good results in the market segment.
Fully committed to digital transformation
In 2021, FAW-Volkswagen also carried out in-depth reform and transformation. Pan Zhanfu introduced that FAW-Volkswagen "launched a system-wide digital and intelligent transformation company-wide." Streamline traditional business organizations, establish DTOs digital transformation offices, cooperate with Huawei and Alibaba to cultivate digital talents, reconstruct end-to-end business processes with users as the center, and land multiple digital projects..."
These deep-seated reforms involving enterprise management are not as visible to the naked eye as the new car listing, and the consumer attention is not high, but they have enhanced the competitiveness of enterprises in the deepest depths and quietly changed the fundamental appearance of enterprises. Just like a martial arts master, after practicing internal skills behind closed doors, his appearance seems to be unremarkable, and his actual skills have improved by leaps and bounds.
Typical examples, just "OTD online customized car business expansion", can shorten the new car delivery cycle by nearly 30%, whether compared with the previous process of FAW-Volkswagen, or compared to competitors, is a very great achievement, and greatly improved the efficiency of capital turnover, reduce the pressure of inventory storage, especially consumers can mention new cars faster, improve the sales satisfaction index.
A special contribution to the Chinese economy
As "China's best automobile and the most dynamic company in the hearts of enterprises, employees and partners", FAW-Volkswagen actively contributes to China's economic construction and social development. At present, FAW-Volkswagen has developed into the largest passenger car company in The country, built factories that radiate southwest, south China, east China and north China, formed a strategic layout covering the five major bases in the country, and become a strong supporting force for China's economic body.
In particular, it is worth mentioning that FAW-Volkswagen will pay more than 41.8 billion yuan in taxes in 2021, which exceeds the total financial income of most prefecture-level cities in the country, and has made a very outstanding contribution to the development of China's local economy. At present, FAW-Volkswagen has more than 40,000 Chinese and foreign employees, created nearly 500,000 jobs for the upstream and downstream industrial chains, and has become one of the most important industrial enterprises in Changchun, Jilin Province and even northeast China.
FAW-Volkswagen has also made special contributions to the development of China's auto industry, cultivating and supporting a large number of local parts supplier systems, including Baosteel, Fuyao Glass, Joyson Electronics, Jifeng Shares, etc., and ultimately promoting the formation of China's auto industry system.
FAW-Volkswagen is also the Whampoa Military Academy of China's automotive industry, which continues to send a large number of professional talents to China's auto industry, and provides an effective boost to the transformation and upgrading of the automotive industry.
FAW-Volkswagen also actively practiced its social responsibility, "When Henan encountered a rainstorm disaster, it donated 25 million yuan at the first time, dispatched 89 people to repair the commando team, rushed to the disaster area to repair more than 3,100 flooded vehicles of the three major brands, and urgently transferred 500 ID.4 CROZZ for the victims of the disaster."
In terms of energy conservation and emission reduction, FAW-Volkswagen continues to promote the "carbon emission reduction strategy", after the completion of FAW-Volkswagen's first green factory, the MEB plant of Foshan South China Base, Chengdu Southwest Base as the second green plant has now achieved 100% green energy, and now FAW-Volkswagen is striving to achieve complete zero emissions.
Write at the end
In 2022, the 50th anniversary of the establishment of diplomatic relations between China and Germany will be ushered in, and as an important strategic enterprise of Sino-German joint venture, FAW-Volkswagen will also enter a new stage of enterprise development. In 2022, FAW-Volkswagen will continue to deepen its traditional energy and continue to exert efforts in the field of new energy, and it is expected that 8 new cars will be listed and continue to contribute to the development of China's automotive industry, and we will continue to pay attention to it.