Text/Yangcheng Evening News all-media reporter Fu Chang correspondent Xiao Huijin and Deng Yuting
On January 18, the reporter learned from the Baiyun District Agriculture and Rural Bureau that since the opening of the second "Cloud Flower Market", the annual night spending in the whole district has been smooth. As of January 18, the sales rate of annual flowers in Baiyun District reached 52.93%, with sales of more than 20 million yuan, the overall sales situation was good, and many flower farmers praised the results.
The price of the annual night spending channel has generally increased by more than 20%.
There are still 10 days until the Spring Festival. Recently, the reporter visited a number of flower farms in Zhongluotan Town and found that many flower farms are gradually emptying inventory, checking orders, and tight delivery. Unlike the scene of orderly stocking before the opening of the "Flower Market on the Cloud", the sales work of many flower farms is about to enter the end.
"This year's 'Flower Market on the Clouds' was a success!" In the flower base of Guangzhou Yingfeng Lianxin Family Farm, the reporter saw that there are only more than 10 pots of rose begonias left here, because there are more rose begonia buds and a relatively long flowering period, which can basically last until after the Lantern Festival, which is one of the annual flowers that the general public is keen to buy. Flower farmer Liu Shaoping told reporters that the 30,000 pots of rose begonias listed this year have long been left, and the inventory was basically emptied on the 10th of the opening of the market, and the price rose by 20%-30% year-on-year. The publicity of the "Flower Market on the Cloud" has given the flower base a higher reputation, and many citizens have come to buy it, and he also praised the sales results to make people very satisfied.
"We feel that there are more opportunities to choose from the flower farm, and the quality of the flowers here is relatively passable, and we can pick whatever we like." Mr. Sun, a citizen who came to buy, told reporters that most of the flower farms are now in the suburbs, he likes to come to leisure and entertainment with friends on weekends, and purchases New Year flowers by the way, plus there are many flower fields in Baiyun District, which is not far from the city, and it is very convenient to choose to drive or take the subway.
The Luohan Pine Professional Cooperative, the source of the Baiyun District Shengzhiyuan, which has made a good achievement in the first "Cloud Flower Market", also performed well in this "Cloud Flower Market". As of January 18, the cooperative has sold 317 pots of large and small bonsai and large tree shape Luo Han Pine, with total sales of more than 1.16 million yuan. Zeng Linghua, the head of the cooperative, analyzed that from the sales orders, it can be seen that there are more new customers who buy Luo Han Pine this year, the sales of small bonsai are higher and more favored, and more citizens come to the base to buy than in previous years.
According to the analysis of the relevant person in charge of the Baiyun District Flower Association, due to the increase in the cost of flower planting this year, the overall inventory of flowers in the whole district was the same as last year, and there was no significant increase. However, the continuous popularity of the Annual Flower market has driven the rise in wholesale or retail prices of various Varieties of New Year Flowers to a certain extent. For example, the price of a single plant of phalaenopsis orchid is generally 30-40 yuan / plant, and the price of rose begonia is 25-38 yuan / pot, and the overall price has generally increased by about 20%-30%.
Flower base flower market exhibition hall flower farmers praised the results are gratifying
In Guangzhou Fenghua Flower Horticulture Co., Ltd., Xincun Village, Zhongluotan Town, the flower farmer Blue Begonia turned his base into a "Flower Market on the Clouds" exhibition hall, carefully using special varieties such as Phalaenopsis orchid, poinsettia, and Orange. As soon as the reporter entered the exhibition hall, a variety of New Year's Eve flowers came into view, quite an atmosphere of visiting the flower street during the Spring Festival.
"Now there are only 30% of the inventory left, and about 70% of the more than 100,000 pieces of Annual Flowers have been sold." Blue Begonia introduced that he will concentrate on the remaining fine products to create an offline exhibition hall of "Flower Market on the Cloud", mainly to facilitate the surrounding villagers to buy flowers. It is expected that the opening of the exhibition hall will last until the 29th of the year, and there are several major flower planting bases behind the exhibition hall, which also gives everyone more choice.
Since last year, the Baiyun District Party Committee and the District Government have taken the initiative to respond to the impact of the epidemic, and the urgent needs of flower farmers have taken the lead in launching the "Cloud Flower Market" in the province, focusing on opening up online sales channels for flower farmers and solving the problem of docking between the supply and demand of New Year's Eve flowers. On the occasion of the Spring Festival in 2022, Baiyun District issued the "Joint Proposal for the 2022 "New Year's Buy new year flowers" activity", created the Baiyun District Agricultural Products Exhibition and Sales Platform - "Baiyun Nonghui BuyU" Mini Program, held the second "Cloud Flower Market", and achieved obvious results after going online. According to statistics, as of January 18, the sales rate of annual flowers in Baiyun District reached 52.93%, and sales exceeded 20 million yuan. Among them, the "Baiyun Nonghui BuyU" Mini Program has about 51,500 clicks and views, the number of browsing users has exceeded 12,100, the matching amount is 318,000 yuan, and the transaction amount is nearly 80,000 yuan.
The relevant person in charge of the Agricultural and Rural Bureau of Baiyun District said that under the guidance of the Department of Agriculture and Rural Affairs of Guangdong Province, the Agricultural and Rural Bureau of Guangzhou Municipality, and the Baiyun District Committee and District Government, Baiyun District will continue to take the "Flower Market on the Cloud" activity as an opportunity to solidify and extend the sales model of "Flower Market on the Cloud", build a platform for display and sales of high-quality agricultural products in Baiyun District, reduce the burden on the majority of flower farmers and enterprises, and also let the New Year flowers "go out" along the network line and reach the homes of consumers with one key. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Chen Qian