The Spring Festival holiday is about to begin, and big data shows that in the past week, the popularity of related searches for "where to play during the Spring Festival" has increased by 160%. Due to the consideration of factors such as epidemic prevention and safety, "local New Year" is still the choice of most travelers, and finding "New Year's Eve" in the local area has become a new goal for more and more young people to celebrate the New Year, and the search popularity of "New Year's Taste Experience" in various places has increased by 40% in the past week, and has shown a continuous upward trend.
The Sichuan-Chongqing region, which is full of beautiful scenery, food and special experiences, is the absolute star of the Spring Festival holiday, and in the list of popular destinations for the Spring Festival in Mafengwo, Chengdu and Chongqing both rushed into the top five. The Zigong Lantern Festival, which once used the "Four Stunning Lights" of non-heritage lanterns, returned again this year, attracting tourists from 16 national style theme areas such as "Mountains and Seas", "Shangyuan Illusion" and "Salt Rhyme And Thousand Autumns", driving the popularity of Zigong to rise by more than 70%.
In the eyes of young people, Chengdu has become a new ski resort. At the end of 2020, Mafengwo's ice and snow data report mentioned that the trend of "north snow moving south" has become a fashion, and now it has finally reached the 2022 "Winter Olympic Year", driven by the Winter Olympic Games, the people's enthusiasm for skiing across the country is rising. The search popularity of the largest "Xiling Snow Mountain Ski Resort", the largest in southern China, increased by 300% month-on-month in the past week, not only allowing local tourists to achieve "skiing in place", but also attracting a large number of northern tourists to "ski south", and many young people plan to use the Spring Festival holiday to rush to Chengdu to see the style of "the window contains the thousand autumn snow of Xiling". Ma honeycomb Polaris Raiders recently launched the "Sichuan-Chongqing SkiIng Full Raiders", from the major snow field guides to food experiences, the Sichuan-Chongqing special ski play projects are exhausted.
Whether it is a peripheral tour or a long trip, safe, private, and able to travel with pets, self-driving is a popular way for travelers to travel during the Spring Festival holiday. Under the preferential policy of canceling tolls on the Spring Festival Expressway, the search popularity of "Spring Festival self-driving" in various places has reached a new high, with an average increase of nearly 200%, and the number of visits to mafengwo self-driving channels has also increased significantly in recent days.
Ma honeycomb big data predicts that the popular self-driving routes during the Spring Festival will be divided equally between the north and south. In winter, Jiuse Gannan is still a "paradise" in the minds of self-driving tourists, leading the northern self-driving route with a 166% increase. Located on the southeast coast, Fujian has become the first choice for self-driving routes in the south with a super high increase of 250%. Quanzhou and Zhangzhou are adjacent to Chaoshan and are also popular tourist destinations in Fujian, and the popularity of self-driving during the Spring Festival is higher than that of the "Eleventh" holiday.
"Young people's consumption concepts have changed a lot, impulse consumption is decreasing, and only projects with deep experience will pay for it." In addition, they are keen to discover good domestic brands. Ma Yutao, head of the Ma Honeycomb Data Research Center, said. With the prevalence of the national tide, the "New Year's taste" carrying traditional culture has become a must-experience for young people in the New Year. When young people who "celebrate the New Year on the spot" choose a homestay, they will include whether they have experiences such as cutting window flowers, writing couplets, and making dumplings in the filter. In Mafengwo's community weekend activities, hand-making "Silk Screen New Year Painting" has become the most popular activity in recent times.
In the "Spring Festival Fun Guide" topic recently launched by Mafengwo, the New Year-limited experiences across the country, such as the Beijing Temple Fair, the Guangzhou Flower Market, and the New Year exhibitions of major museums, have been summarized one by one, and presented according to the demand preference labels such as "blessing", "parent-child", "hot spring", "food" and so on. Whether it is a young person who pursues freshness or a young parent who has just needed to walk a baby, he can find his own suitable way to play in the special topic and have a "New Year's Flavor" Full of Spring Festival. (Covent)
Source: Guangming Network
![#This is the taste of the New Year #Yesterday was the ninth day of the New Year, my wife and I went down to the pastoral area to visit relatives' homes for the New Year, there was still a lot of snow on the road, the speed of the car was a little slow, I walked a few, each family was warmly entertained, and the herders here lived[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)