The COVID-19 pandemic has accelerated the full digitization of society and made more people aware of the plight and needs of the elderly in the digital age. In 2021, the problem of intelligent service aging was written into the government work report for the first time, and "aging" became a policy hotspot for a while. After the announcement of the Seven Census, the degree of aging and development speed of the mainland have become the focus of the whole society, which has made the "adaptation to aging" from the problem of facing a single group of people to the problem of serving everyone.
Recently, the Tencent Technology Innovation Week Technology Assistance Roundtable Forum was launched, giving some thoughts and directions for the future pension of China's 260 million elderly people.
The supply of smart pension products is rising, and the industrial ecology is still developing
Wu Xin, secretary general of the Smart Health Pension Industry Alliance, pointed out that from the perspective of industrial basics, the supply of smart pension products in the mainland has increased rapidly, "smart wearable devices, the annual shipment volume of the mainland is about 107 million, accounting for more than 25% of the global demand; portable equipment testing equipment such as blood glucose meter oximeter, shipments of nearly 100 million units, more than 70% of the global production capacity." ”
Then, the key to the current problem is that the industrial supply has not formed an ecology, and the whole industry needs to work together to promote it.
Liu Shuisheng, an AI security expert at Tencent's security platform department, said that from Tencent's practice, the current technology to help the elderly products still need to overcome many challenges in terms of technology, for example, intelligent anti-fall product research and development is still facing the challenge of data lack, and the efficiency of establishing a data set through simulated falls needs to be further improved.
Supply-side reform and demand-side cultivation should be carried out at the same time
Although the disposable income of the elderly has been increasing in recent years, the demand side of smart old-age care has not been really active, and the cognitive attitude and consumption willingness of the elderly to scientific and technological products are also one of the important factors restricting the development of the industry.
On this issue, the experts presented their views from different perspectives. Wu Xin believes that the new infrastructure is the foundation of the development of the smart pension industry, which can make the circulation of data and information more sufficient, thereby greatly reducing the cost of product research and development and promoting the development of the smart pension industry.
In view of the problem that the market demand has not been fully released due to the cognitive point of view, Wang Yongchun, director of the Science and Technology Committee of the China Aging Industry Association, proposed to "grasp the two ends", cultivate the consumption side cultivation while the supply-side reform, cultivate the elderly's positive cognition of scientific and technological products, optimize the consumption structure of the elderly, and let more elderly people benefit from modern technology.
Facing the fundamental needs of the elderly, scientific and technological services are "without a trace"
"What the elderly generally desire is to connect with society, to be respected by the needs of society, not just to be 'raised.'" Fang Lijie, a professor at the School of Society and Population of Chinese Min University, believes that science and technology have a lot of room for action in this link, and should be naturally integrated into the daily life of the elderly, facing the fundamental needs of the elderly, but can serve them "without a trace".
Lu Shiyu, a senior researcher at Tencent Research Institute, pointed out that in 2021, the payment terminal of "WeChat Brush Face for the Elderly" developed by Tencent was put into use in the neighborhood home of the Haizhu Community Party Group Service Center in Nanshan District, Shenzhen, Guangdong Province, and the elderly could eat delicious hot meals without bringing mobile phones and meal cards, and technology was invisibly integrated into the lives of the elderly, improving the convenience of life for the elderly.
In fact, with the development of science and technology and the optimization of ecological construction, artificial intelligence, virtual reality and other cutting-edge information technology are increasingly applied to the field of old-age care, Wang Yongchun pointed out that in the future, there may be meta-universe products that accompany the elderly in the virtual world, bringing spiritual healing and emotional sustenance to the elderly.
This article originated from Blue Whale Finance