-The NBA will celebrate the Chinese New Year with exciting game broadcasts, new Chinese New Year promotional videos, a series of innovative social media campaigns and NBA Caring Initiatives -
BEIJING, Jan. 18, 2022 – The National Basketball Association (NBA) today announced that for the eleventh consecutive year, the league will host the NBA's Chinese New Year celebrations with fans. The Spring Festival celebrations, held from January 26 to February 15, will include exciting game broadcasts, a new NBA Spring Festival promotional video, and a series of online fan events. At the same time, the alliance's new Chinese New Year logo will also usher in the unveiling.
The live broadcast of the NBA's Chinese New Year games will kick off on January 26. The Brooklyn Nets will host the Los Angeles Lakers at 8:30 a.m. Atlanta Hawks, Brooklyn Nets, Boston Celtics, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Golden State Warriors, Houston Rockets, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Minnesota Timberwolves, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Toronto Raptors, A total of 24 NBA teams, the Utah Jazz and Washington Wizards, will celebrate the Chinese New Year through on-site celebrations, local community events, digital social media content and more.
As the Chinese New Year celebrations reach their eleventh year, NBA China today launched a brand new Spring Festival promotional film "NBA Fantasy New Year". In this promotional film, NBA China Experience Officer Zhong Chuxi will lead the audience to explore a fantasy town where virtual and real characters coexist. The promo will pay tribute to NBA legends and great classic moments in the history of the league. Domestic young sculpture artist Ren Zhe, inspired by the "Tiangang" stars in the traditional culture of the East, and cleverly integrated artistic elements to create the samurai image and NBA legend Stephen Marbury will shine in the promotional film. The promotional video will be broadcast during the Spring Festival on tencent video, tencent sports, migu video, China Mobile Mobaihe, China mobile video crbted, kuaishou, Weibo, WeChat video number, Baishi TV and Hong Kong, Macao and Taiwan media platforms.
On January 18, 2022, "NBA Fantasy New Year" was officially launched
As part of the NBA Care Initiative during the Chinese New Year, NBA China held activities such as youth basketball training camps, community basketball games, and The Chinese New Year Village Basketball Carnival in Qianjiang District, Chongqing on January 16. After that, NBA China will also hold a variety of Chinese New Year basketball theme activities in Ding'an County and Danzhou City, Hainan Province, to celebrate the New Year with people everywhere in the form of a positive and healthy sports culture. In addition, NBA Cares will also give Chinese New Year gifts to students in 10 rural schools in 8 provinces. NBA China will also provide teaching support for rural physical education teachers who stand out in the teaching plan evaluation, and donate a variety of basketball equipment to the teacher's school to help the development of rural physical education. Starting Jan. 26, NBA China will showcase "Basketball for the Chinese New Year" through its official social media accounts, featuring students from schools who have participated in NBA Cares to help them demonstrate their talent in the arts.
During the Chinese New Year, fans can participate in a series of Interactive Activities themed for the Chinese New Year:
· From January 29, fans and friends can participate in the "Tencent NBA New Year Red Envelope Rain" activity through the Tencent Sports APP, and there are NBA jerseys, equipment and Tencent NBA membership cards and other New Year gifts. In addition, there will be a mysterious guest airborne studio. In addition, from January 25, fans can participate in the Tencent Sports VIP Members New Year Special Event to complete the task and get the Spring Festival gift. At the same time, fans can also win exquisite gifts by opening members.
· During the Chinese New Year period, relying on the first 5G technology, the majority of fans can enjoy the full content of the NBA New Year activities through Migu Video, China Mobile Magic Hundred and video RINGT three-screen linkage, and watch the NBA's wonderful games anytime and anywhere. Migu Video will also simultaneously open a series of New Year benefits such as NBA Team Pass and League Pass member seconds, red envelope rain between live broadcasts, and NBA peripheral welfare lottery. In addition, The Meta-Universe Basketball Master Gu Yifei will interact with NBA G League Ignition Team player Zeng Fanbo to celebrate the New Year together, and there is also a mysterious big coffee airborne live broadcast room, and fans can also participate in the live interaction to get the Tiger Age Gift.
· From January 19, fans can participate in the new NBA-themed Alipay Five Blessings campaign to draw Chinese New Year red envelopes by scanning the NBA league logo.
· From January 18, fans can participate in interactive mini-games through the WeChat platform on the NBA New Year celebration page to receive NBA-themed WeChat red envelopes and give them to family and friends.
· On the Kuaishou platform, NBA G League Ignition player Zeng Fanbo will send New Year greetings to fans through live interaction on January 25. In addition, the league will also launch interactive activities for fans in Kuaishou, including the NBA New Year Topic Challenge and the New Year theme emoticon.
· From January 26, fans can also participate in the Weibo platform "NBA New Year Lucky Bag" activity to complete the Chinese New Year mission, and get many New Year gifts including NBA-themed dolls, star signing jerseys and photos, and other NBA licensed products.
· From January 25, in the landing area of SiTV's interactive channels, fans participating in the New Year theme activities will have the opportunity to receive NBA New Year gifts.
During the Spring Festival in 2022, the NBA Beijing flagship store is full of New Year decorations
The NBA Beijing Flagship Store, NBA Guangzhou Flagship Store, NBA Tianjin Flagship Store and NBA Taipei Flagship Store will all hold Chinese New Year celebrations in the store. The four flagship stores will be decorated with decorations for the Year of the Tiger, and will host Chinese New Year themed promotions and raffles. Shoppers who visit the store will also have the opportunity to receive red envelopes for the Year of the Tiger to bring New Year greetings to fans. At the same time, the NBA flagship store will launch a series of special edition New Year theme NBA team sweatshirts embroidered with lantern patterns on major e-commerce platforms such as Tmall and JD.com for fans to choose.
Special Edition New Year Theme NBA Team Sweatshirt during the Spring Festival of 2022
In 2012, the NBA and many teams held the first Chinese New Year celebrations. Over the past decade, all 30 teams in the league have celebrated the Chinese New Year with Spring Festival-themed sessions, live performances, traditional cuisine, partner events, or social and digital media blessings.