Last week, the Shanda Golden Jubilee 2022 Brand Carnival and Chairman's Annual Speech Party was successfully held, and in the carnival exhibition area outside, there was a surprise corridor that attracted the attention and stop of many customers and friends.
Lai Yongxing Wine Industry shines with a grand Golden Jubilee Carnival, and there are many immersive experiences on the scene, fully feeling the deep cultural heritage of Lai Yongxing and the charm of sauce wine products. Ancient style wine tasting dreams back to the millennium, wine ceremony performances blooming, fun pot throwing lingering... All kinds of interactive activities are unique, so in-depth experience, let people marvel at the liquor tasting can still play like this?
The grand golden jubilee of this grand event and Lai Yongxing are committed to taking everyone to explore and innovate the way of liquor tasting in the form of interactive experience of wine culture, and convey the strong fragrance and longevity of "Sauce Wine Treasure • China Yongxing".
Let's review the highlights of the day!
Illustrations tell history
Several magnificent brand posters on the scene took everyone into the century-old history of Lai Yongxing. Lai Yongxing sauce wine has a history of nearly 200 years, its Laimen winemaking ancient method can be traced back to the sixth year of Daoguang in the Qing Dynasty (1826), Lai's ancestors in Moutai Town with three earthen houses to invent the Laimen Daqu Kunsha process, thus opening the Laimen sauce wine. Over the past century, we have inherited the top skills of our ancestors and always maintained the original intention of brewing high-quality authentic sauce wine. With the spirit of ingenuity as the soul, based on quality, always adhere to the "true taste" that has not changed for a hundred years!
Products look at culture
What followed was several popular sauce wine categories in Lai Yongxing, full of Chinese culture of "brave", "wise", "benevolent", etc., of which "Yongxing Yishi" won the gold medal of the 106th Panama International Exposition (China), which continued a world glory for the legend of Laimen Kunsha sauce wine and added another strong ink to the Chinese liquor industry.
The wine is fragrant
Yerba Buena is beautiful, and the mid-winter adds wine aroma. Hand cleaning ceremony, wine ceremony, wine pouring ceremony, wine viewing, wine tasting, wine tasting, aftertaste appreciation... A series of traditional sake shows, the red sleeves add fragrant wine to the fans. Several beautiful ladies dressed in Hanfu are elegantly "pulling the wine line", and the poured wine is distributed to the hands of customers who stop at the scene, and the wine smells fragrant and comfortable. Wine tasting is actually a taste of life, "drink a cup of Lai Yongxing, home and everything Xing"!
Throw pots to win the word fuku
Throwing pots is a traditional Chinese ritual and banquet game that continued from the pre-Qin to the late Qing Dynasty in ancient mainland China, derived from the archery ceremony. "Cultivate your body and mind in your spare time, and show your style during the game." The crowd of people participating in the pot throwing on the spot was endless, extremely lively, the throwing friends concentrated on wanting to hit the hit, and the onlookers also waited with bated breath. Throwing pots has a good gift, five arrows only need to be hit, you can win the calligraphy master splashed ink on the spot to write a "Fu" character, meaning the new year, Fushou Kangning!
In the process of the external interactive live broadcast, the anchor He Qian and Lai Yongxing Pi Fangjun also jointly drew two rounds of awards for users watching the live broadcast. Friends who watch online enter the six-character lottery password of "good sauce wine, Lai Yongxing" on the live screen, and have the opportunity to draw Lai Yongxing's "brave", a total of two rounds, each round draws 5 bottles, and a total of 10 bottles of "brave" are sent online.
There are also surprise activities of praise and gifts on the spot, just pay attention to Lai Yongxing public number, take photos and punch cards in the designated area, get the circle copy with punch card pictures to send circles of friends, and give priority to collecting a certain number of likes to receive Lai Yongxing wine on the spot, a total of 68 bottles of good wine to send, the door is full of people in the city, the scene was once hot.
In the outfield area of the grand Golden Jubilee Annual Meeting, the natural talent and cultural advantages of Lai Yongxing sauce wine were presented in the form of performances, calligraphy, games, etc., so that the guests could form a perceptual understanding of the terroir and culture of sauce wine. At the same time, it focuses on experience, through wine ceremony performance, tasting appreciation, physical display, oral narration, etc., to maximize the mobilization of participants' vision, hearing, touch, smell and taste, to achieve the "five senses" immersion experience.
Smelling the origin of the incense, listening to the history, tasting life, the carnival activity opened a journey of Chinese liquor ingenuity and skill, and The Grand Golden Jubilee and Lai Yongxing jointly composed a gorgeous chapter with the aroma of wine passed down from generation to generation.