Chuangbang learned that today, the share of Guoyuanli in the Japanese soft drink market has approached 10%. China's soft drink market has transitioned from "good drink" to the pursuit of "no burden" stage, imported functional beverage sales have risen rapidly, has shown a trend of "functional" development, which contains tens of billions of yuan of market space.
Zhou Hao, an investor at Source Research, a global partner at Bain & Company and chairman of the Private Equity and Mergers and Acquisitions business in Greater China, said: "We are entering the era of new consumption 2.0, and consumers are looking for products that provide truly differentiated value. The functional beverages focused on by The Source Research are in line with the characteristics of "large tracks, small incisions, real demand, and high added value", and develop products through in-depth understanding of consumers' health needs. attach
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