"Red heart follows the party, singing the new era" red song flash
The theme of "Studying Party History and Ode to a Hundred Years" was preached to the campus
"Micro Qingbo" guided tour mini program
In the 2021 National Top Ten Cultural and Social Education Case Publicity and Promotion Activities, the Qingdao Municipal Museum's "Night Blue Expo" fashion cultural tourism activity won the "2021 National Excellent Cultural and Cultural Social Education Case". The public cultural service brand "Night Blue Expo", which has been carried out for 7 years, is the most culturally tasteful museum characteristic night culture brand that Qingdao Municipal Museum continues to create in combination with urban cultural construction, and its "museum +" mode of "museum + guide", "museum + intangible cultural heritage", "museum + immersion" and other "museum +" modes, through 20 different theme night activities such as "museum night" and unique night visit experience, the traditional culture is fashionable expression and integrated into the daily life of the people. With the blessing of science and technology, resources and creativity, the museum has carried out creative transformation and innovative development, giving cultural heritage more vivid vitality.
A museum is a school. The 57-year-old Qingdao Municipal Museum has been innovative in keeping with innovation, so that cultural relics are no longer "high and cold", and the collection is more "close to the people". The following three keywords take you to experience the Qingdao Municipal Museum 2021 Cultural Benefit Innovation.
Keyword one: number say cultural relics
Cultural relics encounter digitalization, such as fish in the water. Qingdao Municipal Museum's independent innovation of the "Micro Qingbo" mini program, so that a walk-away museum tour to enjoy intelligent self-service throughout the whole process. In the early stage, the team did enough to investigate the audience's visit needs, and adopted valuable suggestions to apply them to the construction of the "Weiqingbo" online cultural station space. The two major digital resource sections of "Collection Fine Products" and "Digital Exhibition" are settled in the "Micro Qingbo", which will open the digital protection achievements of cultural relics accumulated for many years to the public free of charge. Through the "Micro QingBo", people can enjoy 100 pieces of micro-animation of calligraphy and paintings in the collection, and 3D models of more than 120 representative precious cultural relics in 14 categories such as porcelain, currency, copper mirrors, bamboo and wood tooth corners. After digital innovation, the cultural relics have changed their calm style and are flexibly and playfully active on the screen, allowing the audience to enjoy the beautiful experience brought by the combination of digital technology and traditional culture without leaving home.
Don't worry about passing by wonderful exhibitions. Whether it is an appointment to visit, a bilingual tour of audio and sign language, or an online cultural relics viewing and exhibition, the cultural and creative micro-store opens the "buy, buy and buy" mode, and the "artifact" of the visit to the museum - "Micro Qingbo" can be done in one stop. To the vast and subtle multi-functional and immersive cultural experience, "Micro Qingbo" better serves the public in a smart and intimate way, and makes cultural relics within reach through scientific and technological innovation. Since its launch in 2021, the all-round intelligent cultural and expo service created by the "Micro Qingbo" Mini Program has become the best guide for more and more audiences to punch in the Qingdao Museum.
Keyword two: red matrix
With the passage of time, cultural relics have appeared vibrant because of inheritance; over time, "red" has become more and more brilliant in innovation. In order to protect and inherit the background color on the road of the new era, Qingdao Municipal Museum innovates the "red matrix" exhibition display method to make the revolutionary cultural relics "alive" and let the red culture enter the lives of the people. In order to celebrate the centenary of the founding of the Party, around this time node, Qingdao Municipal Museum has worked together in many ways, giving full play to the advantages of revolutionary cultural relics resources, and organizing a series of themed boutique exhibitions and activities. Has held the "Red Gene."
Inheriting the Torch - Yimeng Spirit Exhibition", "Qingdao Party History Photo Exhibition", "Qingdao Red Tourism Route Photo Exhibition", "Red China: The Centennial Development Course of the Communist Party of China", "Red Footprints: Exhibition of The Achievements of the Protection of Revolutionary Cultural Relics in Qingdao", the five major red theme exhibitions, through vivid display of cultural relics, unfold the magnificent century-old history of the Communist Party of China in multiple dimensions. During the Red Series exhibition, 128,700 visitors were held.
"Red China: The Centennial Development History of the Communist Party of China" and "Red Footprints: Qingdao Revolutionary Cultural Relics Protection Achievements Exhibition", as important sections of the red culture series exhibition, won the "100 Revolutionary Venues Characteristic Exhibition Key Promotion Project" in Shandong Province to celebrate the 100th anniversary of the founding of the Communist Party of China, and was selected as the "Qingdao Literary and Art Boutique Project" by the Propaganda Department of the Qingdao Municipal Party Committee. The online and offline "double-line force" of the centennial party history education theme activities have made the popularity of red cultural inheritance continue to heat up. Mobile exhibitions into Qingdao Book City, different themes of online study, red song flash mob, as well as "send you a small red flower" series of activities, "party history stories on stamps" study, etc., the red gene into visible, audible, palpable spiritual food. In addition, the Voice of Red Inheritance also spreads the story of party history to more people in the form of online videos and offline customization of micro-party lessons in the series of "New Youth Say Party History". A mother with her children who visited the exhibition said: "The red theme education activities are very rich and vivid, so that we feel full, and opening the 'best textbook' of party history in the museum is the most beautiful weekend time I have spent with my children." ”
Keyword three: link campus
In recent years, the mainland has paid attention to carrying out education in China's excellent traditional culture. The special elective course of "Bole With Growth" launched by Qingdao Municipal Museum has entered the campus to revitalize Chinese culture in inheritance and innovation. Based on cultivating young people's historical and cultural literacy, focusing on improving pertinence and practicality, the activities unite all types of schools at all levels to scientifically set up courses according to the educational syllabus and teaching plans, covering historical knowledge, traditional culture, red education, skill experience, art appreciation and other fields, integrating knowledge, interest and interaction, and striving to make China's excellent traditional cultural genes take root in the hearts of the majority of young people. The carefully created campus electives with museum characteristics have become a good platform for children to receive cultural influence.
Good-looking cultural relics special exhibitions, important festivals, anniversaries, and the focus of young people's interests nowadays, "Bole with Growth" is never absent. Celebrating the centenary of the founding of the Party, students followed the revolutionary cultural relics to "study the history of the Party."
Ode to a Hundred Years"; on the Day of Cultural and Natural Heritage, the "Guqin Appreciation" class uses the sound of the Ancients to talk to the ancients; through a series of courses such as porcelain history research and daily protection and restoration, protection and restoration of ancient books, young people can embark on a journey of intangible cultural heritage experience in school; the special professional experience of "Wenbo Little Restorer" lights up more possibilities for children in the future; elective courses such as "Evolution of Earth Life" and "Maritime Silk Road and Qingdao" move the special exhibition of cultural relics into the campus... Deciphered teaching, inquiry-based learning, and immersive experience open the door to the treasure house of Chinese culture for young people with cultural relics. At present, the special elective courses of "Bole With Growth" have successively entered ocean university of China, Qingdao No. 39 Middle School, Daxue Road Primary School and other schools, sending more than 200 elective courses on more than 20 themes, with 11,000 students participating, which has stimulated students' unlimited interest in exploring the thickness and breadth of Chinese culture.
Based on cultural relics and winged by innovation. In 2021, the central government deliberated and adopted a number of policies on making cultural relics come alive and expanding the international influence of Chinese culture, all of which put forward higher requirements for inheriting and carrying forward the excellent traditional Chinese culture under the conditions of the new era. New opportunities, new challenges. In this regard, Qiu Yusheng, director of Qingdao Municipal Museum, said: "People-centered is the orientation of museum development, and shouzheng innovation is the practice path of high-quality development of museums. Qingdao Municipal Museum will participate in and complete the important mission of enriching the history and culture of the whole society in the new era with continuous innovation, build a solid foundation of cultural self-confidence, and make the protection and utilization of cultural relics and the inheritance of cultural heritage better integrate into life and serve the people. ”