Recently, Jarrow Formulas in the United States launched probiotic + gummy products, mainly for the digestive, immune and intestinal health markets of a new series of products, but also the company's first risk to make its products into a gummy shape.
Three probiotic + gummies
The launch of the Probiotic + Fudge product marks the birth of the company's probiotics in the form of high-efficiency "gummies", including probiotics + immune gummies, probiotic combination gummies, probiotics + prebiotic fudges, which also reflects the company's trend of seeking to take advantage of the rapid growth of intestinal health driven by consumer awareness.
The emergence of new probiotic + gummies products marks an ideal time for gut and immune health to become a top priority. After a stressful year, a national survey conducted by JarrowFormulas found that a quarter of people put gut and immune health first in the new year.
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All three products contain two clinically studied strains of probiotics, including Bacillus coagulans and Bacillus subtilis, with application directions including stomach upset relief, digestion and nutrient absorption, intestinal barrier, immune response. Probiotic strains are resistant to stomach acid, which allows them to be effectively regulated directly in the intestines.
Specifically, probiotics + immunogummies are primarily aimed at a healthy digestive system, including vitamins C, D and zinc; probiotics + prebiotic gummies contain a xylose oligosaccharide XOS prebiotic that is targeted at the digestive health field; and probiotic combination gummies are aimed at digestive and immune health.
Gut health remains a hot topic
The report said that more than half of respondents who felt more stressed in 2021 said they were taking precautions to support their gut health, and one in five said they would control their immune health as part of a 2022 health solution.
Innova Market Insights describes "gut health" as the sixth trend in 2022 as consumers become increasingly interested in digestive and immune health. As a result, the demand for probiotics is increasing, and probiotics have even been described as having the potential to combat some of the worrying problems facing humans.
Product dosage forms are iterative
In addition, the global COVID-19 pandemic has increased consumer interest in immune health, and the younger generation is expected to maintain its strength in the immune field, and the demand for immune-enhancing products has also led consumers to start favoring natural products that meet sustainable needs. In terms of product dosage forms, the younger generation is seen looking for new experiences in their supplements, which has witnessed the development of pills, capsules and gummies, which at the moment seem to be the most popular.
Jarrow Formulas' probiotic products are mainly available in capsule form, which is the company's first foray into the gummy form, which reflects the increase in innovation in the entire nutraceutical field, and the increasing convenience and humanization of product dosage forms. Despite the increasing use of nutritional supplements, pill fatigue is considered a real concern for today's consumers, which is driving the development of innovative dosage form products.