Customer: "How much is a pound of sugar oranges?" ”
Hawker: "Ten dollars and three pounds"
Customer: "Is it delicious or not?" ”
Hawker: "No money if it's not sweet!" ”
The above is a market situation of our local sugar oranges, not a production area, nor a wholesale market, coordinates Henan Xinxiang, a small eighteen-line county in the northern Henan region, you read it right, once more than ten dollars a pound of sugar oranges, now in our place as long as 3 dollars a pound, it is said that there are cheaper, it can be seen how depressed the current sugar orange prices are.
This is only the retail price price of roadside mobile vendors, in addition to the normal profits of the merchants, as well as the flow of water in the wholesale market, and the long-distance transportation costs of thousands of miles, as well as agency, harvesting and packaging costs, the price left for the fruit farmers can be imagined, it is understood that the current price of sugar oranges in Guangxi has almost rotted, the high-quality sugar oranges in the place of origin are only 2 yuan per kilogram, and the purchase price of ordinary sugar oranges has long fallen to near 1 yuan, compared with the purchase price of four or five yuan a kilogram in previous years, which can be described as the difference between the sky bags.
Even so, the market sugar orange is still slow, and the difference in the market is surprising! Many fruit farmers have chosen to reduce prices due to unsatisfactory market conditions, so as not to avoid the risk of slow sales in the later stage, and some fruit farmers are unwilling to accept the current price reduction status quo, choosing to leave tree cover film, and wait until the Spring Festival market improves before picking and selling. Really responding to the old saying, 'How beautiful it used to be, how lonely it is now', so sugar oranges are really 'at the end of the road'? From "rich fruit" to "murderous orange", what exactly has the sugar orange experienced? Is there still a prospect?
Sugar oranges with unlimited scenery
Sugar orange is a high-quality citrus fruit variety in the mainland in recent years, with a sweet taste and attractive appearance. Once listed, it has quickly become popular with people, and its price trend is also rising all the way. Remember that during the peak period, the purchase price of sugar oranges in Guangxi once reached 8-14 yuan / kg, and high-quality fruits were even sold to 18-20 yuan / kg.
How beautiful were sugar oranges at that time? It can be clearly seen from a slip of the tongue in the production area, "Thirty-five thousand is not rich, more than one hundred thousand is started, twenty-thirty is considered small wealth, and more than fifty-one hundred is considered rich." In the hot period of the sugar orange market, it seems that as long as you plant sugar oranges, you have already embarked on the road to prosperity! Therefore, the sugar orange at that time also had a well-known nickname, which was affectionately called 'rich fruit' by fruit growers.
It is under the stimulation of such a high profit that the emergence of the myth of wealth creation has made countless fruit farmers crazy, and all walks of life have joined the planting army of sugar oranges, peasants, workers, and even white-collar elites with high salaries outside, and even have the impulse to go home to pack the mountains to plant sugar oranges. In just a few years, the planting area of sugar oranges in Guangxi once exceeded 2 million mu, and the annual output reached more than 6 million tons. It has become the fastest growing single citrus variety in Guangxi in the past decade, with the largest area and output.
Sugar oranges in the 'cold winter'
However, everything has a degree, the prosperity will decline, with the emergence of sugar orange prices in the past two years, the drawbacks of the crazy expansion of the planting area in the first two years have also begun to gradually erupt, especially since this year, sugar oranges have suddenly encountered a market crisis, the price has broken new lows, the purchase price of the production area has dropped to near 1 yuan, far lower than the planting cost of sugar oranges, once the scenery of sugar oranges, but also by many fruit farmers called "killing oranges", even so, the market is still sluggish, as if, sugar oranges have entered the industry in advance' Winter'!
It is said that the market is cruel, but the market is also fair, the emergence of crazy expansion, the volume of price increase is also an inevitable trend, after all, the market consumption has not kept up, not to mention the two years with the continuous emergence of high-quality varieties, but also gradually encroached on the Sugar Orange Spring Festival market, such as the two years of the limelight of the Orange, Emperor Mandarin, and imported Orange, Cherry, etc., for the sugar orange market will also cause a certain industry impact.
Behind the collapse of the price, but also to beware of the emergence of a vicious circle, in order to break through the market sales, price competition is also unavoidable, from 5 pieces per kilogram, to today's 2 or even 1 piece, is the best embodiment of competition. In order to realize the goods, the major orchards can only continue to squeeze the profits and fight desperately, some fruit farmers can not see the prospect of planting, and even have given up the health management of fruit trees, the quality of sugar oranges declines, will also be an important factor affecting market sales.
Are sugar oranges really "at the end of the road"?
The sluggish market situation makes many fruit farmers sad, they can not see the hope of price increases, nor are they optimistic about the future sugar orange market, some fruit farmers even have the idea of quitting, is the sugar orange market really as they say "the end of the road"?
Frankly speaking, the situation of sugar orange planting in the past two years is indeed not optimistic, as far as the market supply side is concerned, there has been a state of oversupply, such a statement may hit a lot of fruit farmers who grow sugar oranges confidence, but when we analyze the market trend, we must also respect the facts on the basis of making reasonable analysis and prediction. Not surprisingly, in the next two or three years, the sugar orange market competition will become more and more fierce, and with the follow-up orange, the emperor citrus suddenly emerged, the market share of sugar orange will also be lower and lower.
However, it does not mean that sugar oranges really have no market, as far as the current point of view, sugar oranges still belong to high-quality fruits, the quality taste is still not backward, although in recent years there have been many emerging varieties, but the advantages of sugar oranges are still more obvious, the market share is high, many consumers are willing to buy, but because the market supply is a bit large, coupled with the quality of the taste decline, the price correction is normal.
For us fruit farmers, the only thing we can do now is to take self-help, eliminate part of the garden, dematerialize part of the sugar orange production capacity, improve the quality of sugar oranges, expand and integrate the current market sales channels, only when they are really strong, can they go out of the market, and can they be in an invincible position! What do you think about that? Do you think sugar oranges still have a future? Welcome to leave a message to discuss.