Time flies, in the blink of an eye, 2021 has passed, and it is an important moment for dairy companies to summarize the achievements made in the past year and deploy the work of the new year, boost morale, and start a new journey of development.
Recently, Feihe Dairy, Beidahuang Wandashan Liquid Milk Marketing Division, Youran Animal Husbandry, Zhongdi Dairy and Wen's Dairy have held annual meetings and work conferences. What important information did they reveal at the meeting? What are the strategic objectives for 2022? Let's take a look.~
Feihe Dairy
A few days ago, Feihe Dairy held the 2021 Annual Meeting of Partners, which took "Cohesion and Overcome Difficulties" as the theme, and brought together partners from all over the country to discuss the new trend of the development of the infant milk powder industry through online and offline participation methods.
In recent years, Feihe Dairy has worked with partners to promote industrial innovation and upgrading, continuously improve the independent innovation ability of core technologies, and strive to accelerate the realization of localization technology substitution in key industrial links, and realize all-round innovation from agriculture, animal husbandry, raw milk to functional raw materials and processing technology, reduce costs and increase efficiency, and protect the "bottle" of Chinese babies. In addition, Feihe Dairy closely follows the opportunity of channel digitalization, empowers offline physical stores, breaks through upstream and downstream data barriers, connects people, goods and fields more closely, and strengthens the consumer service value chain.
In 2022, Feihe Dairy will continue to research on whole-life cycle nutritional products with years of profound technology accumulation, work with partners to explore market segments, do a good job in industrial construction and innovation, explore more market opportunities, and run out of the "acceleration" of industry development.
Beidahuang Complete Dashan Dairy Liquid Milk Marketing Division
Recently, the Beidahuang Wandashan Dairy Liquid Milk Marketing Division held the "Tiger Ben 2022" annual business conference, and marketers gathered together to comprehensively summarize the achievements in 2021 and plan the development path in 2022.
At the meeting, Wang Gui, secretary of the party committee and chairman of The Board of Directors of Beidahuang Wandashan Dairy, delivered a speech and affirmed the business development of the liquid milk marketing division in 2021. He said that in 2021, the market pattern of Wandashan liquid milk will be upgraded, and the strategic positioning will be more scientific; the channel construction will be more perfect, and the marketing map will continue to expand; the category adjustment and upgrading will be more clear, and the sub-brand classification will be more clear; and the continuous innovation of products will enhance the core competitiveness of the brand.
Yan Li, deputy general manager of Beidahuang Wandashan Dairy, put forward several requirements for the overall management goals of the liquid milk business department in 2022: First, we must emancipate our minds, make bold innovations, and carry out a new situation in liquid milk work; second, we must broaden our horizons, bear in mind the overall situation, strengthen confidence, compact responsibility, and seek breakthroughs; third, we must study strategies, innovate and formulate policies, and comprehensively improve work standards; fourth, we must combine production, supply and marketing, and go hand in hand; fifth, we must seriously study and deeply understand and implement the content of the speech at this meeting, and truly do a good job in "opening the door" in 2022.
Excellent animal husbandry
Recently, Youran Animal Husbandry held the 2021 annual meeting in Hohhot, with the theme of "Gathering Momentum to Set Sail, Wisdom To Win the Future", and more than 2,000 employees from all over the country participated.
The conference summarized the achievements of Youran Animal Husbandry in 2021: officially listed on the main board of the Hong Kong Stock Exchange to achieve the integration of capital and industrial chain resources; operating income in the first half of 2021 reached 7.292 billion yuan, an increase of 36.4% year-on-year, and net profit was 1.188 billion yuan, an increase of 59.6% year-on-year; merger and acquisition of six farms of Fonterra, in Inner Mongolia, Henan, Gansu, Shandong, Anhui, Xinjiang, Heilongjiang and other places to build a number of pastures, a world-class core breeding farm, put into operation a feed factory, A premix factory; the annualized yield of cows increased to 11.6 tons, and the annualized yield of some pastures exceeded 13 tons; Dayang Ranch, Dumont and Ningxia Feed Company passed the TPM Excellence Award audit; and won the title of "Agricultural and Rural Informatization Demonstration Base" awarded by the Ministry of Agriculture and Rural Affairs.
In addition, the conference also launched the strategic goal of "creating a new benchmark in the industry and recreating a good animal husbandry industry in five years". In the future, Youran Animal Husbandry will focus on the ten core strategic initiatives of "core herd strategy, brand building strategy, seed industry expansion strategy, breeding and breeding integration strategy, talent development strategy, technological innovation ability improvement strategy, procurement capacity improvement strategy, lean management promotion strategy, carbon neutrality strategy, and digital strategy", and gather momentum to achieve new development.
Middleland Dairy
Recently, Zhongdi Dairy held the 2022 annual work conference in Beijing to summarize experience and explore new opportunities in the industry.
At the meeting, Zhang Jianjian, chairman of Zhongdi Dairy, delivered a work report with the theme of "new strategy, new starting point and new journey". He said that in 2021, Zhongdi Dairy has made great progress in institutional system construction, team building, information platform construction, ranch operation, dairy processing and sales, laying a solid foundation for the company's high-quality development.
In addition, Zhongdi Dairy also released the 2021-2025 development plan, focusing on promoting the construction of smart ecological pastures and smart dairy processing plants, creating a new model of efficient marketing of dairy products, and formulating the goal of "building 3 smart ecological farms by 2025, with 40,000 dairy cows, 300,000 tons of fresh milk per year, 300,000 tons of dairy processing, and an annual sales income of 7.5 billion yuan".
Wen's Dairy
Recently, Wen's Dairy held a 2022 work conference, and managers gathered together to talk about future development.
In 2021, under the leadership of the Group, Wen's Dairy actively responded to changes in the internal and external situation such as economic trade, rising raw material market, post-epidemic era and deepening innovation of institutional mechanisms, stabilized production activities, improved product quality, opened up new markets, and continued to improve its business performance.
In 2022, Wen's Dairy will take "stable production, strong management, and efficient and high-quality development" as the main line of work, strengthen development confidence, implement development goals, and promote the company's efficient and high-quality development.
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