Located in Guanyinqiao Pedestrian Street, Chongqing Times Center has always received great attention from the market with its very core geographical location and landmark positioning.
On December 6 last year, the project ushered in the delivery of the T3 tower, and the high quality of the cash was praised by the buyers. Just over a month later, on January 10, 2022, the project once again ushered in the delivery of the T2 Tower. This delivery also gave an answer sheet that satisfied both the market and the owners.
Behind the chongqing times center to achieve high-quality delivery twice in succession, where does its confidence and self-confidence come from?
(Chongqing Times Center T2 Tower delivery site)
Built by central enterprises
A landmark building of Guanyin Bridge
It is understood that the Chongqing Times Center is developed and built by Chongqing Huacheng Investment Co., Ltd. The main shareholder of this company is Zhongxin Trust, which holds 99% of the shares. China Chengxin Trust is a large national financial institution with strong financial strength.
Like "Chinese Min Insurance Group Co., Ltd.", one of the world's top 500 companies and one of the world's largest insurance companies, and the large central enterprise "Guohua Energy Investment Co., Ltd.", as well as the large state-owned enterprise "Shandong Energy Group", it is its main shareholder.
The Chongqing Times Center project is the first project of Chongqing Huacheng Investment Co., Ltd. to enter Chongqing.
For development enterprises, the benchmarking significance of the first work is beyond doubt, it is the first step in the process of enterprise expansion, and it is the first step to gain a firm foothold in the local area.
Therefore, for the Chongqing Times Center, Chongqing Huacheng Investment Co., Ltd. is built as a commercial complex landmark and a city living room, including two towers of T2 and T3, which aggregate product formats such as sky shops, star hotels, and high-end apartments.
In addition to the rich product formats, the all-glass curtain wall façade of Chongqing Times Center has both aesthetic value and urban temperament, and highlights a strong landmark in the Guanyin bridge business circle.
(Chongqing Times Center T2 Tower real view)
Chongqing Huacheng Investment Co., Ltd. innovated and upgraded the Guanyinqiao business district with its strength. It is worth mentioning that next to the Chongqing Times Center, the "Guanyin Bridge No. 1" super high-rise skyline residence with a height of about 249 meters has also been built, and above the city center, it has opened a cloud life belonging to the spire circle layer. In addition, there are about 80,000 square meters of commercial shopping malls, and together with Chongqing Times Center and Guanyin Bridge No. 1, a new 380,000 square meters skyscraper commercial complex in Guanyin Bridge Business Circle will be built.
"Polar core" lots
Depth "nugget" regional value
In fact, unlike some projects that claim to be the "core landmark of Guanyin Bridge" in recent years, Chongqing Times Center is the core landmark project of the real Guanyin Bridge business circle, located in guanyin bridge pedestrian street, and from the location point of view, it is the core of the core.
Therefore, since the opening of the market, project sales have continued to be hot. The reason why a large number of buyers favor it is the "polar core area" it occupies and the "value mining" of the area.
In April 2021, of the 46 parcels of land supplied by the first centralized soil auction in Chongqing, only 1 was the Guanyin Bridge Group plot. In September, the second soil auction, guanyin bridge only 2 cases. In December, the third soil auction, Guanyin Bridge hung out 3 parcels.
From the combing of the plots, it can be found that the buildable volume of these three land supply is not large, and it is really in the core area of Guanyin Bridge, such as in the pedestrian street area, which has not been supplied for more than 10 years.
The area is not only scarce in supply, in the three centralized soil auctions in 2021, the floor price of the Guanyin Bridge group transaction has reached 15307 yuan / ㎡, and the value of the core area is stimulated by the market situation.
As the core land resources of Guanyin Bridge become more and more scarce, there is no doubt that high-quality products attached to scarce plots will become more and more "rare and precious".
(Guanyin bridge business circle overlooks the real scene)
Second, it is its mining of regional value. After the construction of the Chongqing Times Center, as a landmark of commercial complex and an urban living room, it will have a strong adsorption effect, gather the flow of people and fully tap the consumption power of the area.
It can be seen that the development of Guanyin Bridge so far, although it occupies a city-level scarce resource, whether it is commercial, economic, educational, transportation is the top configuration, but because of the early development time, the urban interface needs to be innovated, and the consumption level also needs to be upgraded.
The Chongqing Times Center understands the commercial logic of the future city, fully interprets the value needs of the core area of the business district, carries the mission of upgrading and reforming the business circle, and fully promotes the transformation and upgrading of Guanyin bridge pedestrian street.
On the façade, the entire project adopts Low-E glass curtain wall, and the ultra-high-value display interface has become a beautiful landscape in the business circle.
(Chongqing Times Center T2, T3 tower real view)
The two towers of T2 and T3 create hotel apartments and commercial business office clusters, aiming at the average daily flow of up to 800,000 people in the Guanyinqiao business circle (data source "Guanyinqiao Business Circle Office") and the leisure and entertainment consumption needs of some people who come to Chongqing for tourism, and the value of the "nugget" area is deep.
It is worth mentioning that Chongqing Times Center has also planned more than 2,500 parking spaces, which will also be the project with the largest number of underground parking spaces in the entire Guanyinqiao business district in the future, which will greatly enhance the convenience and experience of parking for consumers.
Traffic engine
High-end format convergence fission
With the successive delivery of T2 and T3 towers, Chongqing Times Center's super value realization ability has attracted great attention from home buyers.
It is understood that at present, Chongqing Times Center has achieved phased results in attracting investment, and has successfully introduced high-end brands such as Far East International Flagship Shopping Center, Oriental Chanel Apartment, Asian American International Apartment, and Roosevelt Service Apartment.
Among them, the Far East International flagship shopping center plans to invest about 3.2 billion yuan to build a city-level shopping center with new commercial allocation standards and international avant-garde resources to create a city-level shopping center with about 80,000 square meters of radiation for all-age customers, injecting strong consumption power into the tower.
(Commercial Renderings)
In addition to the consumption traffic of the brand, Chongqing Times Center will also share the traffic brought by the transportation hubs - Rail Line 3 and Rail Line 9.
According to the latest official news, by the end of January 2022, the first phase of Line 9 will be completed and opened to traffic, realizing a direct one-car connection from Gaotanyan to Huixing, which quickly connects important business districts and port areas such as Three Gorges Square, Hualong Bridge, Guanyin Bridge, Jiangbei City, Inch Beach International New Town, and Central Park.
At that time, the traffic distance and time of each region will be shortened, which will be of great benefit to the introduction of the flow of people in the Guanyin bridge business district. The Guanyinqiao Station of Line 9 is directly connected to the B2 floor of the underground commercial of Chongqing Times Center, which naturally realizes traffic sharing.
(Trial operation of the first phase of Line 9)
In addition, Jiangbei District also plans to build a 24-hour "no closing" underground theme commercial block next to the Chongqing Times Center in the future, opening up the traffic channel of Guanyin Bridge Pedestrian Street and Dajiu Street area, forming a "business gas" interaction and further gathering consumer groups.
Cashing in on existing houses
Visible assets are more secure
According to the real estate consultant of Chongqing Times Center, the project has a customer to refresh the fastest transaction history record, after paying attention to understand the location of the core location of the project and the surrounding traffic, the visit and reception lasted only 2 hours, and immediately decided to place an order to buy.
It is worth mentioning that the apartments for sale in Chongqing Times Center are all water and electricity tee, whether it is a hotel homestay, or leisure and entertainment games, offices, etc., can meet the needs of various businesses.
In addition, Chongqing Times Center has two "hardcore selling points" that are difficult to refuse: one is the existing house, and the other is the high configuration of the project.
The author understands that after the delivery of the T2 and T3 towers, the Chongqing Times Center is currently an existing house for sale, with a construction area of about 51㎡-71㎡, and the total price is only about 890,000 to 1.23 million.
The advantages of existing houses believe that the author needless to say, compared with the "off-plan housing" brought about by the pre-sale system, "existing houses" allow buyers to see what they see is what they get, and they don't have to worry about the problem of late cashing. At the same time, the visible deadline can also save the cost of buying a house and realize the rental income faster.
In terms of project configuration, Chongqing Times Center has upgraded the commercial supporting facilities of Guanyinqiao Business Circle with hardware configurations such as LOW-E all-glass curtain wall, nine world brand Schindler elevators, five-star hotel entrance halls, intelligent central air conditioning, and more than 2,500 parking spaces.
Of course, good assets also need good operation and management, so Chongqing Times Center also implements "high allocation" in terms of services.
As early as a year before the delivery, a special rental and sales center was set up to provide quality services to the owners. Later, it reached a strategic cooperation with Savills Properties, and Savills will provide owners with late-stage asset management services with 160 years of British butler service concept and experience in commercial asset operation and management with an international perspective.
Under the strong combination of the two services, the owners of Chongqing Times Center will not have "worries about the future" and their assets will be more secure.
(Renderings of Chongqing Times Center)
epilogue:
According to the data released by Mingteng Institution, Chongqing Times Center in 2020 and 2021 will be the top 1 in the transaction amount of Chongqing's high-end business apartment market for two consecutive years. Under the attention of the whole city, with the super heat that is almost pushed out, it attracts attention and attracts gold.
It can be seen that the value of Chongqing Times Center has long been recognized by the market.
At present, the project has a total of more than 1400 units of listings, only more than 200 units are left, under the increasingly scarce supply of land in the core area, each set is a limited number of non-replicable seats, interested friends can seize the time to taste.
After all, the next time there is a similar project, I don't know when it will be.
Editor: Li Hongwei