Old Qiao Cultural Travel Parlor No. 3 - Dialogue with He Zhuanglong
> period of time, there has been a phenomenon of various awards "flying all over the sky" in society, which makes people a little tired of "winning awards". However, there are also some awards, reflecting the will of the country, organization or industry, the selection process is strict and fair, the award content is high, and the effect of the award helps to motivate the cause to develop well, so once the lottery is won, it has attracted much attention.
Recently, a shandong association was awarded an award with high gold content in the society - it has just been awarded the honorary title of "National Advanced Social Organization" by the Ministry of Civil Affairs, becoming the only representative of all social organizations in the tourism industry in the country.
World Tourism Alliance, China Tourism Association, China Hotel Industry Association... As well as friendly units in various provinces and cities, Wenxun sent congratulatory messages and congratulatory letters to the Shandong Tourist Hotel Association, which won the honor, which made President He Zhuanglong overwhelmed for a while.
So, since this honorary title is so rare, how did a provincial industry association in a professional field get it?
You know, how many similar organizations are there in Shandong Province alone? How many are there in the country? Shandong Tourist Hotel Association "He De He Neng" was selected.
Shandong political affairs reported on the award-winning units in Shandong
On January 15th, He Zhuanglong, president of Shandong Tourist Hotel Association, was interviewed by Qilu Evening News Qilu OnePoint New Media Incubation Project Lao Qiao Travelogue, introducing some of the situation of the association, which is worth learning and thinking from people in the same industry.
President He Zhuanglong
Shandong Tourist Hotel Association has entered its 26th anniversary this year, with more than 600 members of high-star hotels, star hotels and tourist hotels with demonstration and driving capabilities. He Zhuanglong himself has been the president since 2014, and the secretariat of the association has 9 staff, responsible for daily operation, and the actual workload is very large.
It can be said that the Shandong Tourist Hotel Association can win this honor, which is closely related to its repeated undertaking of major service tasks in the province and even the whole country, and its status is truly "done".
It started with the SCO Summit. The SCO Summit held in Qingdao, Shandong Province in 2018 attracted worldwide attention, and more than 70 outstanding hotel elites in the province were organized by the Shandong Tourist Hotel Association to be responsible for the support of logistics services. Afterwards, he was highly praised by the central leaders and the main leaders of Shandong Province at that time.
Medals
Next, the Ministry of Foreign Affairs held a promotion meeting in the "Blue Hall" of Beijing, and 31 provinces, municipalities directly under the central government and autonomous regions across the country were introduced in turn, inviting the world's top 500 enterprises and ambassadors from all over the world to china to come and listen. The service guarantee work of the Shandong venue is done by the Shandong Tourist Hotel Association.
After this battle, the leaders did not hesitate to praise the encouragement.
Chairman He gave a few details, which can be seen: it left a deep impression on the leaders attending the meeting and caused a strong response at the scene.
With the economic and social development of Shandong, "Shandong Aid" has also repeatedly "gone out of the circle" and won wide acclaim.
Among them, the Shandong Tourist Hotel Association organized member enterprises to promote Shandong cuisine in Xigaze, Tibet, and at the same time promoted Confucian culture and Qilu culture, which caused strong repercussions.
In terms of inter-provincial exchanges, they also donated 50,000 yuan to the Chongqing side of counterpart assistance. By cooperating with tv stations, we have sold red dates from Kashgar, Xinjiang, and provided training for our counterparts in Tibet in response to support the national plan to aid Xinjiang!
Under the guidance of the Propaganda Department of the Shandong Provincial Party Committee, in cooperation with the Shandong General Station of the Central Radio and Television Corporation, the Provincial Department of Culture and Tourism, etc., 6 provincial departments and bureaus as supporting units.
Organize Lucai publicity activities with an unprecedented lineup and an unprecedented mobilization scale
Wang Lei (former), secretary of the party group and director of the Department of Culture and Tourism of Shandong Province, came to give guidance
At this event, all 16 cities and 136 districts and counties in Shandong participated in the competition. More than 40 countries around the world participated in the event, and the number of 1,099-course entries voted on the account of CCTV Central Radio and Television Station Shandong Terminus reached 127.97 million! It set a new record for voting in the Chinese hotel industry gastronomy competition, and became the food event with the largest number of participants, the widest scope of participation and the greatest influence in the domestic hotel industry.
In the past period, poverty alleviation and rural revitalization have become major issues in the country and society. In this regard, the Shandong Tourist Hotel Association also has repeatedly "divine strokes".
The association gives full play to its own advantages, launches intellectual poverty alleviation, helps the people learn a technology, and supports their families. For example, send a chef to train the fishermen on Dongping Lake how to make fish and start a "boat family fun". Teach gastronomic cooking techniques to country houses around the country.
Industrial poverty alleviation has also been carried out with great sound and color————
Dezhou Xiajin County, as the county where the Yellow River passes through, has a large area of wild mulberry and poplar trees, using its characteristics of under the forest and sand land, funding and guiding farmers to plant red mushrooms, and after the finished product, the association organizes major hotels to buy it back for daily cooking and launch new dishes. Interestingly, farmers benefit from the fact that the red mushrooms planted are not worried about selling at all, and can be sold at high prices. And the hotel that participated in the event was also very happy - it was much cheaper than self-procurement. Everyone was happy!
Again, consumption out of poverty -
There are ordinary people's sweet potatoes, potatoes, taro can not be sold, find the door, the association organizes member hotels to go to centralized procurement. There is a village in Yishui County, producing a kind of "fruit lotus", which can be eaten raw, but it is unsalable in the local area, and the provincial tourism hotel association contacts all the large hotels in Jinan to buy centrally, and the 5,000 pounds of "fruit lotus" pulled to Jinan are gone.
Cash donations are also a manifestation of strength
The car was empty, the pockets were bulging, and the villagers in Yishui were happy.
President He Zhuanglong said that in so many activities, the association does not have any income in them. Based on the above methods, the original "poor households" quickly became rich. The poverty alleviation work has been transferred to rural revitalization without a trace.
In addition to the association's effectiveness in serving social work, Lao Qiao learned in an interview that the Shandong Tourist Hotel Association also has a "set" in terms of industry self-discipline and internal operation.
For example, they openly recruited 150 "social supervisors" from the media, associations, industries, society and other aspects of social supervision, through training after the post, at the same time as consumers to go deep into the member hotels to consume, supervision, so that the hotel is in the "full-time" supervision, causing attention.
Social supervisors are not trained until they are employed
Nowadays, the work of "socialized supervisors" in the field of tourism hotels in Shandong has been carried out for 4 years and has received strong financial support from the government.
They also creatively held the "Hospitality Shandong Service Festival", which was held for four consecutive years, and the event was well organized, which was unanimously appreciated by the relevant provincial departments and bureaus, and promoted to the whole country as a brand.
Organize and participate in the "Hospitality Shandong Service Festival"
Because of the excellent work, in 2018, the China Tourism Association made a decision at its meeting: learn from Shandong! This is the first time in three decades that the association has made a similar decision calling on the national tourism industry to learn from a local association.
He Zhuanglong stood in a hotel for a photo
Under the leadership of President He Zhuanglong and others, the Shandong Tourist Hotel Association has made remarkable achievements in the decisive battle against the new crown pneumonia epidemic in the past two years.
In the face of the sudden outbreak of new crown pneumonia, the association bravely and resolutely assumed responsibility, actively led the industry, established a firm belief in victory, and launched the "Notice of the Guidance Manual for the Prevention and Control of the Tourism accommodation industry during the new crown pneumonia epidemic in Shandong Province" and more than 20 various initiatives at the first time with the Provincial Department of Culture and Tourism, the Provincial Department of Commerce, the Provincial Health Commission and other departments, guided and helped member units to prevent the epidemic scientifically, actively guided the industry to help itself and resume work and production, the association has gone deep into 12 member units for 5 times to investigate the epidemic prevention situation, and wrote the "Notice on epidemic prevention and control" The research report on the need for policy support in the industry under the epidemic crisis of the tourist hotel industry in our province provides a reference for the government to formulate industry support policies, and helps the industry and member units to relieve difficulties and solve problems.
Not only that, they also gave full play to the fine traditional virtues of Shandong fathers and elders to be charitable and charitable, and issued the initiative of "one party has difficulties, eight parties support, and fight against the epidemic" in the whole industry, and organized member units to donate more than 31.73 million yuan to Wuhan through various channels.
Reporter Lao Qiao learned in an interview with President He Zhuanglong that in fact, because of the standardized management and operation and the relatively prominent business, there are still a number of affirmations from relevant leaders, and some can even be called "magical". The inconvenience is revealed here.
As a "loose association community organization", the Shandong Tourist Hotel Association has formed a "relatively close organization" situation in the development. In their day-to-day operations, they also face day-to-day management issues such as collecting membership dues.
Organize a series of daily construction activities
He Zhuanglong's opinion is very clear, the membership fee of the association must not be high, does not increase the burden of members, but all members must pay the membership fee. At the same time, if the member enterprises do have difficulties, they can apply for a reduction or reduction of membership fees according to the procedures.
In the interview, he revealed that for the Provincial Tourism Hotel Association, the daily operating funds are not a problem, among them, the government purchase of services is the bulk of the source of income, used to organize "skill competitions", "service competitions", "various online and offline training meetings" and other activities and daily expenses, the proportion of membership fees is very small.
Speaking of this, I understand the principle of "3 sentences and 12 words" that he said when he met, that is, he always adheres to the principle of "building a political association, serving the association, and strengthening the association." Specifically, (dear readers: "Old Joe's Living Room" continues, the next issue will ask which big coffee in the tourism field to chat, stay tuned)