The company obviously provides benefits, but the perception of employees is too low, so how to improve their perception
1, first of all, we must visualize the welfare system of our own enterprises, become a more easy way for employees to see, so that they have a basic understanding of this, so we must establish a basic framework for building a map
Basic services: including shuttle buses, catering, company peripheral supermarket discounts and other life services
Cultural health: Mainly focused on the two aspects of employee health management and cultural and entertainment construction, including medical drugs, physical examination, fitness massage, cultural and sports associations, cultural and entertainment events, etc
Image dissemination: This part mainly refers to welfare projects that can radiate outward and expand the influence of the company's brand, such as holiday condolences that can be given to employees' families, and gift peripherals created according to corporate IP
2. Establish your own company's official account, and provide a welfare inquiry function in the bottom menu bar, so that employees can grasp the real-time benefits of the enterprise at any time and know the specific content of each benefit
3, just build a query platform is not enough, but also have tweets, mailbox emails, company group announcements, etc., which are all internal publicity. Benefits can also be used as an output to attract candidates, such as: in the recruitment software or business communication platform, posting their own home welfare system, so that employees perceive the company's welfare from the beginning
4, for the old employees, they may feel that the benefits are deserved, do not feel that this is an additional reward for the company, then, as a line manager can do this: increase the exposure of the company's brand, such as printing "learn the company +" "* place name + company name" on the employee gift box, etc., to remind employees: this is corporate welfare
5, if the benefits really penetrate into the consciousness of employees, the most important point is: let them participate and build together. For example, annual satisfaction surveys, special questionnaires on welfare, feedback channels usually placed in pantries, workstations, canteens and other places
6, the update of daily necessities, such as the replacement of the types of snacks in the pantry every month, buy some popular Internet red food to hunt for curiosity; For example, upgrading the coffee in the pantry, changing from instant in a bag to a coffee machine freshly ground, etc., can also be a new form of holiday celebration
7. Hold a relatively large, representative event, once the administration through this big event to establish a "good impression of the company's welfare experience" in the minds of employees, formed and dominant in their minds
Continuously strengthening employees' perception of benefits may be an important issue in managing employees