Recently, Guangdong clothing brand DJFL debuted at Shanghai Fashion Week, bringing the release of the SS22 "Otherworldly Floating Life" series. DJFL breaks through the restrictions and presents a heterogeneous space intertwined with multiple styles, showing the grasp of domestic clothing brands on the trend.
Founded in 2015, DJFL has been inspired by traditional menswear tailoring and contemporary women's thinking to create a brand that blurs the boundaries of gender. The creative style is not subject to the mainstream consciousness of the moment, jumps out of the framework of reality, and hopes to provide the ideal of free dress without gender, age difference, and de-occupation constraints.
According to reports, this season's "Otherworldly Floating Life" is inspired by the science fiction short film collection "Love ▪ Death ▪ Robot", and the design style has a wild imagination and a strange painting style, as if pushing open the door of a heterogeneous world. DJFL incorporates this inspiration into the new collection, presenting an "irrational aesthetic" beyond the standard with striking colors, gorgeous fabrics and carefree styling. At the same time, it also combines the 90s sharp dance carnival culture and Y2K millennium elements together, which is very futuristic retro.
On the spot, the models of the show seem to be walking in the fluid universe space, exploring the curiosity and desire for the unknown, admiration and surprise, and the boundaries between man and machine are also blurred here.
In the global environment and the rise of young digital culture, let the development concept of fashion, many well-known, everyday wear items, in this runway, in a subversive posture to show, also means that the sense of futurism will be the fashion trend of the new season.
Written by: Nandu reporter Zheng Haihong intern Yang Zixin