Xiaohongshu sued 4 platforms and MCN institutions involved in false grass planting, claiming 10 million yuan

Beijing News Shell Financial News (reporter Sun Wenxuan), on January 19, Xiaohongshu announced to the outside world that it officially filed a lawsuit against 4 notification platforms and MCN institutions such as Micromedia Notice, Chengbao, Nanjing Mussel, etc., these institutions engaged in the business of "ghostwriting and sending" false grass notes, helping merchants and bloggers to carry out false promotion, causing great harm to the platform content ecology and platform reputation, and seriously damaging the legitimate rights and interests of users, for which Xiaohongshu asked the above institutions to immediately stop the false promotion transactions and other behaviors against Xiaohongshu. And compensate Xiaohongshu for economic losses of 10 million yuan, and the compensation will be used for the platform's false grass planting treatment.

At the same time, Xiaohongshu began the third round of false grass cultivation on January 19, after the first two rounds of banning 68 false grass brands and offline merchants, Xiaohongshu once again banned 6 offline merchants including Yushe Impression, Anyu Hotel, Guangzhou Shuguang Medical Beauty Hospital, and 7 brands including Youtianlan, Zhichu and Oudebao.

It is reported that since the launch of the special treatment of "false grass planting" on December 16, 2021, Xiaohongshu has banned a total of 81 brands and offline merchants, handled 172,600 related false grass planting notes, and 53,600 illegal accounts.

Little Red Book has once again banned some brands and offline merchants involved in false grass planting

The person in charge of the Xiaohongshu "false marketing" governance project said: "Only governing the false content and accounts in the platform, treating the symptoms and not the root cause, so it is necessary to cut off the needs of the upstream brand 'ghostwriting and sending' in order to fundamentally crack down on this gray production chain." ”

Beijing News shell financial reporter Sun Wentian Editor Song Yuting Proofreader Li Ming