Henan Business Daily reporter Li Xingjia
Under the continuous fermentation of the flood crisis and the epidemic, many enterprises and practitioners have reached a turning point in their fate.
They can only do their best to insist: a logistics person fights until 1 a.m., a civil servant is on duty at the Gaozhai Vegetable Market near the Sixth Courtyard for 3 days and nights, a middle-aged pregnant woman drives a private car to deliver food to the owner... Every lonely retrograde is a hero. They will not fall, Zhengzhou will not fall.
The Austrian poet Rilke said: Hold on, it means everything!
1
Some people say that the disaster has caused more trauma to Zhengzhou's commercial and logistics industry than last year.
Last year's epidemic only delayed the time for goods to be sold, but the flood and the epidemic completely turned some merchants' goods into waste.
This may be the life savings of some people, the hope of an old family of rice, oil, salt and grain.
Goods are the lifeblood of businessmen. Floods and epidemics have superimposed, losing not only goods, but also their confidence in the future.
300 shoe merchants in the First Market of Beijing-Guangzhou Shoe City lost more than 50 million yuan; 800 shops in the Zhengdong Flower and Seafood Market were flooded by the Dongfeng Canal, with a loss of more than 100 million yuan; Diyi Avenue was flooded, and hundreds of down jackets and wool collars were stained with mud...
Fortunately, good news followed - zero new local cases for many consecutive days, residents in the sealed areas have been unsealed, some merchants have received claims payments, and shops are about to resume work...
The top-level design is also taking a shot at the disaster-stricken groups - the General Office of the Henan Provincial Government issued the "Ten Measures for Supporting Enterprises in Henan Province to Accelerate post-disaster reconstruction and recovery of production and operation", issuing collateral-free and collateral-free credit loans to Enterprises in Zhengzhou for less than 300,000 yuan; requiring banks to postpone the repayment of principal and interest, not to draw loans, not to suppress loans, and to continue to lend; to give 30% of the actual investment amount to technological transformation enterprises; and to postpone the payment of social security for three months.
I hope that the Qing Shang will return to falsehood and remove the clouds. It is not terrible that life is at a low point, but it is terrible to lose the heart to rebound when you are in a low.
How deep the trough you fall into is how high you will bounce back later.
2
Where will life be easy? Which job can you sit back and relax? Which person does not wipe his tears while crying, telling himself that "all the sadness, the difficulty is the difficulty, will always pass"?
These stubborn business owners, with superficial scenery, go out to drive luxury cars, eat and drink high-end tobacco and alcohol, and live in the 280-square-meter flat floor of Beilonghu.
But a few people know that they only sleep three or four hours a day, all year round, catch 26 liquor stores a month in order to sign a single, and eat a reunion dinner with their families.
Their liquidity is pressed on the goods, and relatives may be shy in borrowing 1 million cash.
How hard is business? How hard is life?
A market boss known to Brother Fa of Henan Business Daily, with an annual salary of more than 1 million yuan, opened Elfa and said that he "never worried about money."
However, what he didn't tell you was that he only slept for a few hours a day, set a record for 16 hours of talking, and meeting at 12 o'clock in the middle of the night was the norm. The tenants withdrew in a large area, he went to Shenzhen to attract business, and the other party only left him 5 minutes of meeting time. Under the pressure of being overwhelmed, such a man of iron and iron had even hidden in the hotel and cried twice.
Duan Mingyang, a post-90s merchant who sells seafood, will tell you that he is the largest shellfish wholesaler in Henan, selling 20 tons a day in the peak season to supply Fat Donglai and Dennis.
But what he won't tell you is that you work more than 12 hours a day, take only 4 hours off for half a year, and work in crushed ice and cold water in the winter. He lost money for three months in a row, and he lost 1,000 yuan a day.
He will not tell you that customers owe bad debts of 400,000 to 500,000 or not to come back, the demand for funds in a day in the peak season is 150,000, and he can only swipe his credit card to save the emergency. He began to habitually insomnia, "As soon as there are many things, I stay up late, I will have a headache, and all the grievances can only be broken teeth and swallowed into my stomach." More than once, he was so tired that he sat silently in the stall and wept, but after crying, he wiped away his tears and continued to dry.
Lu Qian, the anchor of Zhengzhou Railway Station Business Circle, will tell you that she has more than 400,000 fans, a live broadcast, can sell more than 500,000 yuan of double-sided velvet coats, and can sell more than 10,000 single snacks.
But she won't tell you that she didn't rest until 3 a.m., once went on a business trip, and was stuck in the trunk of a friend's car for five or six hours. Every day for hours without stopping to shout wheat, constantly taking off, wearing and taking off to try on clothes, every day because of the goods and prices, always drunk at night to fall asleep.
Chen Na, a 9 sister who sells fruits, will tell you that she can sell 1.8 billion yuan a year for fruit.
But she won't tell you that because a single longan business lost all her savings, she once rode a tricycle through the streets and alleys to sell goods.
Isn't it difficult? difficult!
Can't pass? pass!
Reluctance to say tired seems to be a common problem among Chinese bosses. Behind these successful people are harder and more persistent than you think.
3
In this world, some people live in Zhu Lou, some people are in deep ditches, some people are full of stars, and some people are rusty.
But the truth is that those who live in Zhu Lou and the stars are just hiding their rusty bodies properly.
Who is not holding back tears while trying to move forward. Life in the world, marriage promotion, workplace bottlenecks, hair loss three highs, unemployment and frustration, everywhere is the problem that needs to be solved by you.
The old man is getting old, the child is still young, and there are people everywhere who need to rely on you, but you yourself are not reliable.
Some of the heaviness is not shared, and the left shoulder can only be exchanged for the right shoulder.
In the day-to-day hard work, we have all learned to remain silent about suffering, knowing that no matter how difficult the road ahead is, we must also carry the weight forward.
This kind of forbearance and persistence, daring and fearlessness are the genes that are immersed in the bones of the central plains merchants.
From ancient times to the present, it is the character of Henan people! Going back in time, this fertile land of commerce in the Central Plains has given birth to too many stories to sing and cry - here the earliest Chinese merchants were born, the first commercial war in Chinese history was launched, the workers' strike under the white terror broke out, and the Central Plains commercial war that was famous inside and outside the 1990s was ignited...
These all occurred at the origin of the commercial development of Erqi, Zhengzhou and even the Central Plains, and were the places where the true transmission of the shang soul was most obtained.
Erqi and Zhengzhou, which have inherited the soul of a thousand years of business, will still not lie flat and shrink back in the face of the current century-old great changes!
4
Don't believe it, look!
In order to smooth the operation of materials, Tengda Logistics in the sealing and control area went up to the general manager, down to the warehouse manager, and more than 300 employees all went out to work day and night to open the new logistics park. They slept in the simple board room built on the construction site, ate a large pot of rice, only took five or six hours a day off, and worked all night when it was most critical, and more than 300 people never returned home.
In order to donate to the disaster-stricken areas in Xinxiang, Xing Binglei, a merchant selling kitchen utensils in Wanbang, took 3 vehicles to donate materials and personally went to the front line. On the other hand, his own warehouse lost more than 200,000 yuan due to floods, and his mother had been hospitalized for more than ten days for cerebral infarction.
In order not to let the water soaking products flow to the market, furniture merchant Shi Wenxiang destroyed more than 3 million yuan of soaking water furniture in a centralized manner, and he could obviously rework the furniture spray paint.
In order to ensure the "vegetable basket" in the sealing and control area, Song Ziyun, director of the Erqi Market Development Sub-Center in charge of agricultural trade work, led the team to station at the Gaozhai Farmers' Market for 3 days and nights, sleeping only two or three hours a day. The Gaozhan Farmers' Market is a high-risk area that citizens are afraid to avoid, and it is only one road away from zhengzhou Liuyuan.
From these city heroes, we see the shadow of you and me - among them are medical workers who do nucleic acid testing under the scorching sun, white-collar workers who work overtime and have black circles, and civil servants who have left their children and have not returned for many days. Everyone is doing their best to persevere.
The Zhengzhou merchants who inherited the courage and fearless business soul survived the commercial wars of the BC era, survived the white terror of the revolutionary era, and experienced the Central Plains Commercial War, and they were bound to be able to laugh to the end in this battle!
This heroic city, this group of heroic traders, no one can be defeated!
Editor: Zhang Heng