If there's anything worth slowing down in such a fast-paced life right now, it's reading.
Only reading is not utilitarian.
The Russian thinker Belinsky once said, "Reading a book that is not suitable for oneself is worse than not reading at all." We must have the ability to choose the most valuable and best reading for our needs."
But how to find the right book for yourself seems to be a time-consuming and labor-intensive process.
However, there are some people who can reduce certain troubles for netizens to choose books.
Today, we chatted with three book recommenders, and through their stories, we brought everyone closer to the book and closer to reading.
For the post-80s and post-90s generations, "The Big Windmill" is a precious memory in childhood memories, and the scarab beetle has also become a label for remembering childhood.
But few people know that she was also voiced in the cartoons that were popular that year, such as Doraemon, Mickey Mouse and Donald Duck, and Astro Boy.
After 30 years of trance, I have accompanied a group of people through the ignorant "little friends", or the appearance of children.
Time didn't seem to have left much of a mark on her. Scarab still maintains the childlike voice of the past, wearing the iconic round hijab on its head, which appears in every TV show.
Some people sighed: the scarab beetle is still the golden scarab of the year.
In recent days, the life of the scarab beetle can be described as a mixture of sorrow and joy.
She took on a challenging scene, tried martial arts footage for the first time, and was convinced that the film would bring a different surprise when it was released. Another depressing thing is that Pippi, the pet dog who has accompanied him for 22 years, has died.
Because mother and daughter love animals together, over the years, hamsters, cats, squirrels, totoro cats, honey bag shrews, all kinds of small pets often haunt the scarab beetle's home. But the one who accompanied the whole family for the longest time was Pippi.
cockchafer
On the way to the recording of the program, Scarab and the "most people" lamented the fate and separation of the world, and also talked about the relationship and companionship with her daughter Wang Yichen over the years.
When he was a child, Wang Yichen was well-behaved and sensible, often what his mother bought for him, what he wore, and even his hairstyle was the same round cover as his mother. For this reason, she was often said to be "carved out of a mold with her mother", and some children mistook her for a scarab beetle.
The change occurred after the daughter went abroad. In her second year of junior high school in the United States, "she seemed to have suddenly grown up and slowly grew up with long hair." Scarab said bluntly.
What remains unchanged is that she still likes to call her "little mother", and sometimes she also matches words such as "old mother" and "little friend", switching the title at any time.
On closer inspection, this woman, who is less than 1 meter 6, is almost drowned when standing with a group of children. But there was a calm force in her body, and she seemed to be always passionate about the things at hand.
Scarab beetle at the public welfare scene
When recording programs, broadcasting live broadcasts, and doing public welfare, she often smiles brightly and consistently.
Two months ago, Scarab's life was even busier.
In addition to daily recording of variety shows, audiobooks, dubbing animation movies, radio dramas, she will spend a day every Thursday to meet with friends big and small at Douyin @ Scarab, recommend books suitable for children to read through Douyin e-commerce live broadcast, and sell 40,000 books in two months.
When the night was quiet and the day was over, scarab beetle lay on the bed and read the private message. She was reluctant to let the staff make a unified reply, but personally and selectively replied to the fans.
Most of the people who leave messages for scarab beetles are post-80s and post-90s. They met "The Big Windmill" in their childhood, and the first thing they do every day when they come home from school is to drop their school bags and move a small bench to sit in front of the TV to watch scarabs play games. "Now these people are growing up to be moms and dads, and their kids sometimes watch my shows."
Based on the trust of fans, Scarab Will discuss parenting knowledge with everyone online, listen to the stories of their children's growth process, and pass on good books and good content that are conducive to the healthy growth of children to every listener.
Scarab picks up books
In scarab's view, recommending books is a very valuable and meaningful thing, and it is also an original intention of her as a children's host, "it is also a kind of social responsibility." ”
On the other hand, she has been circling different children for 30 years, and she has maintained a close relationship with her daughter like a friend, and in terms of parenting, Scarab has been able to combine the way she gets along with her daughter, and regularly communicates with fans to share her own insights.
Although the current life is divided by reading, book selection, live broadcasting, and interaction, Scarab is full of joy, "I have a closer relationship with the fans, I hope they can live happier and sunnier through my encouragement, and maintain the happy childlike heart of watching my show when I was a child." ”
Li Xiang never denied that his success was due to luck.
In her early years, she joined the traditional media industry, and was dominated by the tasks of traveling, planning and filming for a long time, and her salary also changed with the size of the workload.
After becoming pregnant and having a child, she became a full-time mother, and waited until the child was sent to kindergarten to finally breathe a sigh of relief - Li Xiang decided to return to the workplace.
She's thought about returning to the media industry and starting a business with friends. Two years ago, due to the impact of the epidemic, she did not go too smoothly on the road of entrepreneurship. In the process of waiting for a job, Li Xiang downloaded the Douyin APP because he needed to search for specific information, and registered an account @ Li Xiang, and then he plunged into it like a treasure.
"In the past, I thought that the above was fragmented content, but it was actually prejudice, and some bloggers still had a very high gold content." Li Xiang said.
As she watched more videos, she found that in such a place, she could make use of her strengths, such as dubbing.
Lee Enjoy
When he was an undergraduate, Li Xiang studied broadcast hosting, and with the advantages of his voice, he often received some dubbing work. She decided to record an audio video, "early on it was faceless, and then it was slowly on camera." ”
After a few videos were sent, there was no splash of water, but Li Xiang still insisted on recording, using this as an emotional outlet for sharing daily life.
Appearing on camera was the first step in her inadvertently opening the traffic password. Li Xiang was quickly noticed by some users because of his beautiful appearance, and in almost half a year, he accumulated 200,000 fans.
The decision to start the live broadcast was made at the urging of the fans. At first, sitting in front of the camera, she did not know how to open the topic, had to talk casually, and then some people hoped that Li Xiang could recommend books for herself, and she realized that she could turn her anchor identity to the field of recommending books.
Li Xiang is choosing a book
Thanks to his usual habit of reading books, Li Xiang regularly recommends the classic books he has read to fans. She first found a small publishing house to cooperate, and then gradually got more people to recognize, and the categories and channels of recommended books began to increase.
As a result, one of her livestreams could attract up to 1.2 million viewers. Compared with the same type of anchors, such a book sales conversion rate is not ideal.
Li Xiang quickly became aware of the essence of the problem, "They first paid attention to me because of those quotation videos. ”
She decided to start the first round of "shuffling", gradually reducing the number of audio videos posted, and positioning the account as a live recommendation.
Li Xiang spent more than half an hour to live explain and recommend a good book, which was liked by more and more fans.
Today, each of her live broadcasts has long maintained a relatively high position in the book sector. Li Xiang always believes that in addition to his own ability to have the current results, luck is also an indispensable part of it.
She said, "The train of traffic has passed by everyone, but I just happened to be lucky enough to get on this train." ”
Li Xiang still remembers a documentary he watched in his early years, in which the line was: first to tap their own value, and then pay 100% of the effort, success is followed.
She said it would be her own permanent motto.
After the 80s, Sen Ma never thought that one day she would become a red person among Bao Ma.
She has long been in the Vibrato @jason Sen Ge updates the daily life of the baby, likes to be estranged from strangers, but also polite, inclusive state, a like, or a comment, are from the stranger's resonance feedback.
The cause of the incident came from the video of the son speaking English. Sen Mama only remembered that she updated a dynamic as usual, and it didn't take long for the number of plays to reach 420,000.
It's on fire.
There are constantly fans who write private messages to her, hoping to recommend some ways to learn English for children. Sen Mama felt a little embarrassed - it was not a method, it was to read picture books.
When she was a student, Ms. Sen studied economics in London, England, and spoke well in foreign languages. In her concept, mastering a language is an important thing.
So, the year the child was born, she began to create an English enlightenment environment for him, when he was 4 months old, insisted on reading picture books to him every day, and when he was more than 1 year old, when Sen Ge could speak, she found that her son's English was "slippery" than Chinese.
In terms of parenting, Sen Mama has always had her own set of experiences.
My son is over 4 years old and has just started kindergarten. When other parents chose to entrust their children to the school, Mori's mother went to the principal and offered to let Brother Sen come to class for half a day every day, and take him home at noon to cultivate interests such as swimming and balance bikes.
Mother and child group photo
"I actually thought that he would learn more skills at home than he would have acquired at school. For a 4-year-old child, being able to learn to integrate into the group is the greatest meaning of kindergarten. Mori explained.
After that video went viral, fans often privately sent her a recommendation for children's picture books. Sen Mama generously sent the name of the book and the name of the store to let everyone buy it themselves.
At this time, her account has flooded with many fans.
Someone left a message saying, "Sen Ma, if you live stream the goods to sell books, I will definitely buy them." ”
It wasn't until more people made such suggestions that Sen Ma considered that this might become a job.
She quickly moved. In addition to reading with Senge, she spent more time selecting books, first checking which publishing house she came from, and then learning about the author and story content of the book. If you can put it on the Senge bookshelf, it is recommended to your own live broadcast room.
Another parenting remedy for Mori Ma is travel. She once introduced to fans that when children are young, they should take them out to see the scenery.
I remember going to the south once, and when she came back, she found that her son had become "different from before, and I can't say how different it is, but I just think he has changed." ”
When Sen Ge was very young, she seemed to have a weak temperament, and she often worried that he would grow into an introverted child and be bullied by others in the future. But with the increase in travel, Sen Mama is no longer bothered by such doubts.
Now, after sending her son to kindergarten every morning, Sen Mama began to set up live broadcast equipment to recommend foreign picture books to Bao Mom of different ages.
Sen Mama is live
With the increase of trust between the two sides, many people are willing to tell their hearts to Sen Ma. She recounts such a past with "the most people", and Mori Said that she is not afraid to pass on the knowledge of life and death to her children, and believes that they should be exposed to such topics at this stage of their growth.
Once, on a live broadcast, she recommended a set of books related to life education to describe death and parting. Unexpectedly, not long after this set of book recommendations, a mother came to chat with her.
"She said she cried the whole time she read one of them, and then she told me about her mother's departure."
Although the other party's mother has been dead for a long time, the backlog of emotions in her heart has never been vented, until the set of books bought for the child is "previewed" in advance, "she can no longer hold back her emotions." Sen Ma sighed.
She encouraged the other party to bravely face her every emotion, vent in time, and set a good example for her children.
Sen Mama said that later, every time she made a recommendation in the live broadcast room, she could almost see the figure of this fan.
Mori Mom
During the "Douyin Good Things New Year Festival", Scarab, Li Xiang, and Sen Ma introduced many books to readers through the live broadcast room, and in Douyin e-commerce, there are many book recommenders like them, and they continue to bring readers better new books and good books.
Scarab also shares the selected children's books to children through live broadcasts.
A few days ago, after doing the live broadcast of the recommended books, she went to participate in a public welfare activity about visually impaired children, and before leaving, Scarab beetle handed her mobile phone to the accompanying girl and said, "You help your mother take a picture." ”
At this time, some of the people present were surprised, "It turns out that this is your daughter, I thought it was the staff." ”
Scarab smiled and said that it was her daughter and the staff.
Wang Yichen is 22 years old this year, and usually, when the scarab is out of town for work, she will accompany her and silently act as a helper. She used to tell scarabs: Mom, you want this. Mom, you don't want that...
At the end of the interview, Scarab beetle was relieved: "She thinks that her mother may really be like a child all her life, so she must bring her mother well." ”
Note: Images are provided by the interviewee