Coco Meng Jiangxia: Control food safety, strictly control the selection of materials

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello netizens! Welcome to the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, Teacher Jiang, hello! It is a pleasure to be able to interview you here.

Jiang Xia: Hello, hello host! Tencent's vast netizens, everyone!

Moderator: First of all, please ask Teacher Jiang to make a simple self-introduction with our netizens.

Jiang Xia: Hello everyone! I am our co-founder of Coco Moe brand Jiang Xia, we Coco Mo is mainly for 0 to 6 years old babies of some feeding supplies of a domestic brand, then we are now offline, online is synchronous sales, but also for service.

Moderator: Okay, thank you Teacher Jiang. So for the consumer group to be responsible for the foundation of the enterprise, with high-quality products and services to continue to speak out in order to make the enterprise take a steady step in the society, then for the social responsibility that the enterprise should bear, I would like to ask Teacher Jiang, what kind of thinking do you have?

Jiang Xia: As an enterprise, especially as a brand, in fact, when we were established, before doing this brand, in fact, our original intention was to have a responsibility to the society and our users, especially for our special industry, a special group. Because we are targeting the mother and baby group, we need a love and responsibility to do this thing. I think the host just said very well, that is, as a mother and baby brand, its original intention is to be responsible for society and users, so I think as our brand, how to be responsible? It's not that I'm talking or shouting slogans, I'm responsible, I'm going to be good to our users, how are we. In fact, as a carrier of the brand, in fact, our sense of responsibility and social responsibility are reflected in our products.

I think so, that is, what kind of a relationship between the product and the service, I think a good product actually does not need too much service, how to understand this sentence? From the conventional understanding, it is because your product is not good, or the product has problems in the user's use process, it needs some services. So we cocoa agree that a survey of product demand to a design, we have actually to avoid some of the service of some problems, as far as possible to avoid, so for the mother and baby group, safety is the most important.

Therefore, from the selection of materials to the design are to put safety in the first place, including a rigor of our selection of materials, in fact, I am very concerned about the selection of materials. I told our R&D team that we should put safety first at all costs, even if it is to increase our R&D costs or a manufacturing cost. So some of the formulations of my raw materials include some of its data or some standards, I will look at them one by one, as long as one is non-compliant or lower than the national standard, this is a safety problem, but also a problem that reflects our sense of responsibility.

There is also a design, in fact, many products it has problems is actually a small problem in the design itself, why so? For example, we are for mothers and babies, for small children, because we are all feeding tools, it is necessary to enter, this time we will consider, a cut of this design or my angle will not hurt the child's mouth, or it has some small parts, the child will not accidentally swallow into the throat, stuck into the throat. There are also such things as our pacifier, our length, our width, our softness will not hurt the child.

This is very exquisite, so many of our products will be repeatedly verified after dozens of times, or even hundreds of times of testing to ensure the safety of our products. Just now I talked about a good product, it can actually reduce our service, and the other one, I think now a product for our young consumer group, service I think should be put in front. Why? That is to say, when we launch our products, when we launch our brand concept, we should actually bring the service out. This includes some content output of parenting knowledge or some face-to-face communication with users, and this time should bring out our service. Instead of saying that consumers use it to talk about service after they use it. I think this should be avoided in advance as a brand.

So I think for consumers, a good brand, a good product experience must be good, then he starts from the moment the product is used, he thinks that this brand, this product understands my heart very well, very good, just now the host of this question has been talking about our social responsibility, then I think I am the same woman, but also a mother, I am very aware of today's environment, young parents, children or the older generation of a concern for children, one of their needs is very clear. So starting from our hearts is to solve these pain points for children and put them in the heart, which is a manifestation of social responsibility and a good experience for consumers.

Moderator: Okay, thank you Teacher Jiang for sharing. The theme of our festival this year is "Children's Journey to the Future", so I would like to ask Teacher Jiang, what are your expectations for the future of mother and baby or education industry?

Jiang Xia: When I saw this theme at that time, in fact, I especially liked "all the way to the child's line", in my understanding, I think there are two meanings, one layer is a child's heart, the child's heart is to say that the child' heart, the child's heart, because now in fact, the current competitive environment or my industry is good, because it is actually constantly changing, constantly upgrading, including some consumer needs. In fact, for our brand side, in fact, it is facing a lot of pressure or bringing us, we need to think deeper about the current environment and market.

We should learn this from our children, the child's heart is the child's heart, why say so? Childlike heart is that he faces all difficulties or all changes, the child's mentality is very optimistic, his acceptance and tolerance is very, very large, so I think including our mother and baby industry, the future, although the market environment is not particularly special to say as we wish, but we still have to maintain a curiosity and optimism to face new challenges. This is childlike. The other is peers, what is a peer? I think we are in such an environment, in fact, we do all the enterprises in the mother and baby industry, all brands, I think everyone's heart is the same, because they are all in a love and care to do products. Then we should help each other, help each other, let this industry, because in fact, from the perspective of the entire large industry, in fact, the mother and baby industry, although it has been very hot in recent years, but it is actually not a particularly large industry, I hope that all our brands can focus on this industry, focus on this market, focus on our mother and baby groups, do a solid job of our own, and then do our domestic products well, I think this is really very concerned.

Because now in fact, many people in the mother and baby market are still willing to accept those imported brands, but I think that in fact, according to the current environment, in fact, the real domestic brands can say so, the quality of domestic brands is actually better than that of imported brands, so I am very confident, because we are doing domestic brands. So I think our whole industry should be united, we should help each other, and then how do we go along? To accompany our users, to accompany our young parents, on the road of parenting, to accompany them and let them live better. That's my idea, so I think this topic is particularly good.

Moderator: Teacher Jiang just talked about our expectations for the future of the industry, so I would like to ask you what plans and goals do you have for 2022?

Jiang Xia: Everyone is actually looking forward to the future, just now I said, any of us must maintain a childlike heart, an optimistic heart to face the future. So as our brand, in fact, my idea is that although we have been deeply involved in this mother and baby industry now, I think that as long as the needs of our consumers, he has not disappeared, then for the brand side, the hope and effort to innovate and create in the future cannot be changed, cannot disappear. So I think cocoa brand, I hope that more and more users can know our brand, we can also provide better experience and services for more and more mother and baby groups. This is my plan for the future.

Moderator: Okay, thank you Teacher Jiang.

Jiang Xia: Thank you, thank you host.