Speaking of Korean dramas, even if you haven't seen many of them, you have probably heard of the three-piece set of car accidents, cancer, and amnesia that were just popular at the beginning of the century, and the drama of dog blood earned enough tears from the audience, or in the later era of Hua Meinan, the male protagonist with neutral beauty was no different for a while. Korean dramas in different periods have different characteristics, but they are not far from their origins, and the audience can still grasp some of the inherent routines of Korean dramas.
If the routine of Korean drama is refined and applied to other contexts, will it work to open advertisements in the way of Korean dramas?
At the beginning of the advertisement, the male protagonist retained the "pulling" picture of the female protagonist, and the reason for the breakup was the age difference between the sister and brother, which was no different from the general Korean drama plot. When you look forward to the plot of the male protagonist to eliminate the difficulty of courting, but see his words turn sharply: "I am Gardasil 9".
Good guys, originally for the promotion of South Korea's nine-valent HPV vaccine Gardasil 9, directly turned the vaccine into a Korean drama male protagonist, a variety of domineering male protagonists of the strong speech, determined to protect everyone's health like the protection of love. Instead, Xu Kangjun was also invited to star, and netizens could not help but wonder: "Is this the new drama "Vaccine Trap"? Or "If the weather is nice, I'll go get vaccinated"? ”
* South Korean actor Seo Kang-joon has starred in the TV series "Cheese Trap" and "If the weather is good, I will look for you".
The creative point of this promotional advertisement is mainly to anthropomorphize the vaccine, and clearly convey the vaccination conditions of the nine-valent HPV vaccine Gardasil 9 through the classic Korean drama plot:
Age is not an issue for me – women no older than forty-five can be vaccinated;
I have other people to guard, not cheating, but coming out (not) – men can also be vaccinated;
Not only that, but also to protect other people's girlfriends and boyfriends, but not the meaning of snatching love and being a third party, but - men and women in intimate relationships need to be vaccinated.
Don't fight!
The HPV vaccine publicity advertisement cloaked in Korean dramas makes the Korean drama routine clear, and there is a subtle sense of joy in putting the commonplace bridge section on the vaccine, and carefully tastes out a little Koreans themselves spit out the self-deprecating meaning of korean drama routines. I think that the rotten new whole can also be regarded as a little innovative.
If you think this vaccine advertisement is too short and you have not seen the addiction, then it is better to take a look at the following Korean real dew soju advertisement, and send you all the necessary routines for Korean dramas at once.
Shochu is a familiar figure in Korean dramas, so as a Korean shochu brand, When Jinroo Shochu entered the Japanese market, it used Korean dramas as an entry point, bringing an advertisement that allowed consumers to quickly understand shochu, its applicable scenes and Korean drama culture.
The scale of the play of this advertisement of zhenlu shochu is more exaggerated, if you have watched a lot of dramas, I believe you must be familiar with the following plots. Simply can't laugh anymore, this official spit skill is full:
The heroine will not look at the road when she walks, otherwise there will be no chance for the hero of the hero to save the United States;
It is that they dare not express their hearts in person, confess while drinking, and pretend to forget this matter the next day;
Although the evil mother-in-law arrived late, she did not hear the classic line "Give you three million to leave my son."
Of course, there is still a smell of gunpowder between men, but please rest assured, "bamboo horses" can never beat "heavenly fall";
yes...... The advertisement cannot escape the "exposed meat" link of the Korean drama male protagonist;
I didn't find it so funny before clicking on it, what a ghost is "thumb wipers";
A hug that requires actors to shoot back and forth several times is worthy of a Korean drama;
The most popular taste of Smecta is this familiar ending, how did my brain start to play BGM?
The funniest thing is that friends who know Korean and Japanese are not difficult to find that the Japanese actors in the advertisement sometimes speak Japanese and sometimes speak this bulk Korean, but from the plot, shooting methods, editing characteristics, music configuration and other aspects, it does not violate the harmony at all, which is a Korean drama.
This wave of Zhenlu shochu uses Korean dramas to export cultural output to the Japanese market, and opens shochu advertisements in the way of Korean dramas, which can not only bring a sense of familiarity to Japanese consumers who like Korean dramas and Korean waves, quickly close the distance, but also provide an approachable and humorous way for Japanese consumers who are relatively unfamiliar with Korean culture to understand the brands and products from Korea.