Whiplash January 17 news, according to reports, today, Xiaomi Group's communication service brand: Xiaomi Mobile, officially announced the brand upgrade. Officials said that they hope to connect the majority of communication users with a new brand image, positioning and better service in the new stage of development.
Officials said that in order to better communicate with consumers and establish long-term brand value, Xiaomi Mobile has renewed its brand identity and launched a new brand positioning, and is committed to becoming a communication service brand that allows users to save worry and money.
According to reports, the new Logo icon is inspired by the "signal" graphics of the communication industry, with the mi logo as the creative origin, extending and deforming, the letter "i", representing the brand's innovative spirit (innovation), and the extra "one point" on the signal line represents the brand proposition of "more sincere" and "simpler".
Founded in 2015, Xiaomi Mobile is a private telecom operator brand. Users can self-service card access to the network, ready to use, independently complete the whole process of "select number - select package - card opening", can achieve "query - payment - handle" communication requirements in the Xiaomi Mobile App.
In addition, the Xiaomi business hall based on Xiaomi mobile phones can also provide services for the numbers of the three major operators, and users can complete inquiries, recharges, handling and other services on it. At the same time, Xiaomi Mobile also carries out in-depth integration of system capabilities and communication capabilities, and launches a global Internet App that allows users to purchase overseas traffic services simply and conveniently.
It is understood that by the end of 2021, Xiaomi Mobile has served 5 million users. Under the core strategy of Xiaomi Group's "mobile phone XAIoT", Xiaomi Mobile's business has grown steadily, with a compound annual revenue growth rate of 34% from 2018 to 2021.
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