laitimes

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!
difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!
difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!
difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!
difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

Bai Qi 9.9 points sink

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

Bai Qi 9.9 points sink

Brunei soft silk submerged rosary

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

Bai Qi 9.9 points sink

Brunei soft silk submerged rosary

White strange submerged water small raw material

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

Bai Qi 9.9 points sink

Brunei soft silk submerged rosary

White strange submerged water small raw material

Kalimantan Sinking Rosary

difficult! It took 9 years from obscurity to CCTV, and he and many Chaoshan people have become good friends!

In the agarwood industry, Sun Yuhui is a celebrity. In 2007, he officially started his business as agarwood, when it was only him and an employee in charge of delivery. Slowly, the two small shops became a company of dozens of people and hundreds of people, and in 2016, it landed on CCTV one set and seven sets, and now his original brand "Xiang Supreme" has a very good reputation in the industry and has become the industry leader.

When looking back on the entrepreneurial journey of more than ten years, Sun Yuhui only summed up in two words: "Buddhism".

Many people feel that the meaning behind the "Buddhist system" is not sad or happy, it is made up, it will be done, it does not matter, it is also content with the status quo, not thinking of making progress - how can entrepreneurship be Buddhist?

Sun Yuhui

Sun Yuhui said that these are people's misunderstandings of Buddhism. Not to mention that Buddhism also emphasizes "courage and perseverance", more importantly, "Buddhism" means: with a positive and correct attitude to work hard, calmly, not to go with the flow.

Engaged in the line of agarwood, if there is no Buddhist system, it really can't be done for a long time.

Why? This has to start from the agarwood industry itself.

First of all, the formation of a simple science popularization of sun incense: the agarwood tree is injured under external factors such as wind and rain thunder, insect and ant bee bites, and the wound is infected and festered by microbacterial bacteria. For self-preservation, it secretes a large amount of resin oil around the wound, and over time a scented cream-like object is formed, along with the wooden part next to it, which is agarwood.

Fusen laterite sinking agarwood raw material

A really good agarwood takes decades, hundreds of years of alcoholization. A good piece of agarwood not only has a high collection value and cultural value, but also has a rich fragrance and can be used in medicine.

Chinese medicine believes that agarwood is beneficial to qi and spirit, warm to stop vomiting, and calm breath and asthma. Smell when the heart is uncomfortable, chest tightness is uncomfortable, lack of qi, and exhaustion, the incense enters from the nose and passes through the lungs and blood, which has a direct impact on people's health and mood.

Green Qinan nine minutes sink 5.5mm rosary

Brunei soft silk nine-point sinking bracelet

This is an industry that cannot be rushed, but there are always people who "try to be fast": using high-pressure oil injection, lead filling, coloring, soaking and cooking and other means to counterfeit, forcibly allowing agarwood to "mature". Artificial planting of agarwood, "incense" is also very rapid, even less than a year - such "artificial agarwood" is sold as wild agarwood, not only pit people money, but also taste pungent and unpleasant, long smell harmful to the human body.

More than ten years ago, under the influence of his father, Sun Yuhui knew and fell in love with Agarwood. At first, he was inexperienced, spending tens of thousands of yuan to buy a piece of submerged material from a so-called agarwood wholesaler, and finally identified as a soaking oil cargo. Later, for a period of time, he was not less "taking medicine" and "hitting the eye", and all the money spent became tuition.

Heartbroken, he made up his mind to go to Li villages, Saigon, Nha Trang and other places with a long agarwood culture to deal directly with Shannon. In the first 13 months, Sun Yuhui traveled to five large incense-producing countries in Southeast Asia, including Vietnam, Cambodia, Indonesia, Malaysia and Brunei, measuring 23 cities with his footsteps.

During this period, he specially looked for generations of old incense farmers who lived on incense and accompanied by incense, learned the knowledge of agarwood, learned the identification of true and false, and personally went to the deep forest in the mountains to trek in the middle, found good incense and then repeatedly experienced and explored.

"Although it is hard work, blowing away the yellow sand begins to reach gold." Although it is a little slower and more troublesome, good agarwood is rare and difficult to regenerate. Since then, he has developed the habit of regularly going to Southeast Asia to find incense and collect incense.

The Tao Te Ching has a cloud: "The Great Instrument Man (Slow) is formed." "If you want to do a good job in the agarwood industry, you may have to pay more time costs than other industries, and you need more patience, care and concentration." If you don't have a little Buddhism, blindly try to be fast, and only want to take shortcuts, then you will definitely become impetuous and anxious, and your career will eventually go in the opposite direction. If it loses the hearts and minds of the people, how long will the brand last?

Long press the WeChat QR code

Get free agarwood knowledge science

Sun Yuhui believes that it is necessary to be patient in searching for good incense, and it is also necessary to be patient in making good incense.

He will personally participate in the production of agarwood incense, sometimes it takes two months to select and mix the recipe.

Sun Yuhui blends incense and makes incense

Slow work out of the small work. If he slows down here, the incense that the incense friends taste will be more mellow.

For example, he made "Tianlai" saffron agarwood, which combines Hainan natural agarwood, Vietnamese Nha Trang Bai Qinan and Iranian saffron, with a strong sense of layering. The top note is the slightly sweet floral fragrance of Bai Qi, and the heart note has the honey sweetness of Hainan agarwood touching the tip of the nose. The addition of saffron not only makes this fragrance more health value, but also has a hint of exoticism at the end.

Incense Supreme Heavenly Saffron Agarwood

The ancients often used "a kung fu of incense" to describe how fast time passes. But this incense is different, a stick of incense has a burning time of nearly two and a half hours, which is the only one.

Wine is mellow and so is agarwood. Sun Yuhui put forward the concept of "age cellaring" of Agarwood, which is the first in the industry. The incense sticks are placed in clay pots, wrapped in oil paper with good air permeability, and about 2/3 of the entire clay pot is buried with the appropriate proportion of loam and sand, maintaining a constant temperature alcoholization of 18-20 degrees Celsius.

Fragrant Supreme Nasal Ginseng Large Thousand Four Years Laterite Cellar

This is an improvement based on the ancient method of cellaring, which has received unexpected results: after full cellaring alcoholization, the flavor of the line is more sweet, pure, mellow, soft, sweet, and intoxicating as aging.

Incense Supreme Nose ginseng large thousand four years cellar agarwood, open the altar to see joy

He also likes to create agarwood cultural artworks, in order to restore the National Palace Museum in Taipei, Qianlong Royal Play of the Han Dynasty Cat "to ward off evil", Sun Yuhui before and after the revision of more than 10 times, the integration of three-dimensional round carving, hollow carving and other carving methods that peers do not want to use, at the expense of nearly 90%, it took nearly 4 months to make himself satisfied.

Sun Yuhui drew a carved drawing of the "ward off evil spirits" of the cat

At present, this cattail is only sold in a limited number of 20 pairs nationwide, attracting many fragrant friends to queue up for customization, and the schedule has reached next year.

Incense Supreme Agarwood Cultural Creation "Ward Off Evil Spirits"

Originating from the collection of the National Palace Museum in Taipei, the Qianlong Imperial Play of the Han Dynasty Cat Form

"Ward Off Evil" Collection Certificate

Sun Yuhui feels that a good incense is a good relationship, and trading should not only think about profits, but also think about how to accumulate blessings, which is also "Buddhism". In 2007, when he first ventured into the Internet, the words of a friend of xiang made him excited for a long time:

"Your family's agarwood, it's really right!"

It is a blessing to be able to meet more like-minded friends with agarwood as a medium. Therefore, he decided to do something more for the fragrant friends and the prospective incense friends:

He wrote about his experience in tasting and appreciating incense over the years in a book to help his friends recognize and use incense.

From the introduction to the advanced level to the actual battle, he told in detail about the history, value and how to distinguish the authenticity and quality level of agarwood, and finally told the details that need to be paid attention to in the investment collection of agarwood.

"Cracking the Mystery of Agarwood Investment Collection" by Sun Yuhui

After writing it, he showed it to Wu Lanzhi of the Chinese Folk Collectors Association, and Ms. Wu spoke highly of it and made a preface to the book.

When everyone was looking forward to the big sale of the book, Sun Yuhui said: "This book can be given to friends who want to see it for free." ”

He said that in the process of searching for incense, he had received help from many people with hearts. Now it's his turn to give back.

Long press the WeChat QR code

Collect "Cracking the Mystery of Agarwood Investment Collection Mystery" for free

Get to know Sun Yuhui and learn about agarwood

In more than ten years, Sun Yuhui has met more than 80,000 agarwood friends, who have different economic strengths, different needs and different preferences. He summed up two points to pay attention to for friends who wanted to get started but hadn't yet started, as well as those who were new to agarwood:

First, the position is not enough, do not think about investing. Without a certain degree of cognition, or without a reliable understanding of pedestrian belts, it is easy to step on the pit. At the beginning, according to their own economic strength, buy the agarwood that meets their own eyes, like to continue to understand in depth, do not like and do not lose, easy to realize, send people also have value;

Kalimantan Sinking Sailor String

Second, don't follow the crowd and blindly follow the trend. Agarwood is divided into different lines, such as milk fragrance, medicinal fragrance, honey fragrance, floral fragrance, etc., and the taste is different. It is not necessarily good and suitable for yourself in a certain department, but you should ask more questions, smell more, and slowly choose agarwood that meets your preferences and eye edges. After all, agarwood is about "bonding".

In short, if you want to have a good agarwood, you may wish to "Buddha" a little, patience, intentions, find the agarwood has the value of accompanying you for a lifetime.

Dara dry submerged water with type

Walking in the incense supreme company, you can always smell a faint agarwood fragrance, fresh and pleasant. Sun Yuhui's office is more like an incense room, with one incense mat, two wooden shelves, a number of incense, fragrant sleeves, and sweet shoulders.

Bathing hands, making seals, lighting, tasting, or drawing a book from a shelf and reading it quietly is Sun Yuhui's habit for more than 10 years, and it is also a piousness that is passed down from hand to hand and integrated with knowledge and action.

Many incense friends call him a craftsman, but he prefers to call himself a "shou artist", keep the pulse of the inheritance of agarwood culture, and hope to use a maverick brand to use his own meager strength to guard the final bottom line of the agarwood market and practice the road of agarwood culture and artwork.

【Incense Supreme Part of fine agarwood appreciation】

Nha Trang Bai Qinan succinct water with type agarwood bracelet

East Horse Nine Points Sink Wrong Gold Pendant

Brunei nine-point sink string

White chess sinker string 16.2mm

Brunei sinks

Kalimantan Sinking Sailor String

Brunei soft silk submerged bracelet

Bai Qi 9.9 points sink

Brunei soft silk submerged rosary

White strange submerged water small raw material

Kalimantan Sinking Rosary

Bodhisattva Qi nine points sink hand string

Want to know more about fine agarwood

Identify agarwood and make more incense friends

Meet the real wild good agarwood

Scan the code to add WeChat, waiting for you to come

Disclaimer: This article is advertising promotion information and does not represent the views of this official account.

This platform only provides the above content release, article content, products, after-sales service are the sole responsibility of the merchant.

Read on