Rolls-Royce sales are the highest in 117 years! Under the epidemic, why are luxury goods selling well

Source: CCTV Finance

Under the epidemic, the gap between the rich and the poor has been further widened, although many people's incomes have declined, but recently released statistics show that the sales volume of Rolls-Royce, as one of the representative brands of luxury cars, has hit the highest annual sales volume in 117 years of history in 2021, reaching 5586 vehicles, which is an increase of 49% compared with the previous year.

Rolls-Royce CEO Tosten Miller-Utfords explained. The epidemic has made many consumers feel that life is short, and they must enjoy life well, coupled with the reduction of expenditure in some aspects, many people will be more willing to pay for luxury cars.

In fact, not only luxury cars, the entire luxury industry has performed well last year, and a recently released industry report shows that global personal luxury sales increased by about 29% last year to 283 billion euros, that is, more than 2 trillion yuan, which even exceeded 2019 before the epidemic.