I don't know if you know anything about Hengrun Automobile? There is only one model on sale under this brand, that is, Hengrun HRS1, which has two models with different configurations, namely classic and elite, both of which have 44Ps horsepower, 140N·m peak torque, and 305km cruising range, and the difference between the two is that the elite type supports fast charging, and there is a difference in configuration.
Recently, Che Uncle learned that the typical price of Hengrun HRS1 has been raised, with an increase of 6,000 yuan, and the adjusted price is 55,800 yuan, while the price of the elite type remains unchanged, still 79,800 yuan.
Generally speaking, if some models sell too well, manufacturers or dealers will also raise prices appropriately to maximize profits. It is reported that the sales volume of Hengrun HRS1 in November 2021 was 16 vehicles, ranking 324th in the sales list of similar SUVs in the sales list of the month. At the same time, the cumulative sales volume of Hengrun HRS1 between January and November last year was 51 vehicles, which is a particularly miserable sales figure, so its price increase has nothing to do with sales.
In fact, from the configuration point of view, Hengrun HRS1 is equipped with LCD dashboard, remote control key, power window, exterior mirror electric adjustment and other functions as standard, and users can also choose to install airbags, reversing radar, automatic headlights and other functions. The elite configuration also includes tire pressure monitoring, reversing image, cruise control, aluminum alloy wheels, 10-inch central control screen, voice recognition and other functions, which is definitely conscientious enough in the same price point products.
In addition to the appearance of this car is more outdated, the rest of the aspects are really not very bad, the main reason for poor sales is that the brand awareness is too low, which requires manufacturers to reduce the price of promotion, so that consumers can really recognize the brand, did not expect that the starting price of this car has been raised by 6,000 yuan, which is afraid that everyone will avoid it.
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