The biggest attraction of the Premier League in this winter window is not from the Manchester City duo, nor from the London powers, but from Villa and Newcastle. Four official announcements in a row, if Coutinho's buyout clause is included, the total price will exceed 100 million pounds.
When the American capital PK oil billionaire, this is also the main force in the current European football industry in the matter of spending money. Gerald and Eddie Hau, the two young marshals, do not know which one has a higher happiness index?

01. Even the poisoned wine is still cup after cup: European football needs American capital and oil daddy
The European Super League is an unsuccessful anti-offside: American capital is frantically testing
In today's European football, investors mainly come from three channels: the oil tycoons in West Asia, american capital and the old European forces represented by Bayern, Real Madrid and Barcelona.
Last summer, the emergence of the term European Super League was, to a certain extent, the bottom line of American capital testing european football traditions.
Although Real Madrid and Barcelona were supposed to represent the old European powers, under the influence of the epidemic, they quickly moved closer to AMERICAN capital. This time, Goldman Sachs provided Barca with a long-term loan of 500 million, which is the best example.
The "betrayal" of the Premier League Big6 at a critical moment is also because the Premier League has already been a "shrunken version" of the European Super League model to some extent to some extent.
In the Premier League, which highly regards commercial influence, more than 40% of the team owners are from the United States. Whether they admit it or not, the league already has a very strong American flavor.
So when the fans shouted the American boss to get out, the Premier League BIG6 instantly anti-water European Super League, it is not difficult to understand. Because they have successfully landed and built beachheads, they are not in a hurry to "fight a decisive battle."
Similarly, even if it is known that American capital is a cup of poisonous wine, European football is still willing to survive. After all, Florentino's "football is going to die" is not true, only the old European elite is dying, and football is just a change of culture.
b. Premier League Winter Window Doufu: American capital PK oil dad
In recent years, the Premier League giants have long been divided between oil dads and American capital, and traditional forces have withdrawn from the top stage. Manchester City and Chelsea are the representatives of the oil tycoons, while Manchester United, Liverpool and Arsenal are the signature cases of elite sports management in the United States.
Oil plutocrats chose the football industry to prepare ahead of the day when resources run out. The low-risk, high-return football industry is part of their commercial layout, and it is also the safest, safest and most famous stage.
In this 2022 Premier League winter transfer window, the two most eye-catching teams at the moment are Newcastle United and Aston Villa.
The former is owned by the world's richest investor in the sports industry--- the Saudi Public Investment Fund, while the latter is shared by Saviris, Egypt's richest man, and Edes, the owner of the Milwaukee Bucks, the U.S. financier and NBA championship team last season.
02. Different reinforcement ideas: Corresponding to the different images and status of the two teams
Newcastle spent nearly $40 million: buying two "local" stars
After the Saudi billionaire joined the team, who the Newcastle winter window will buy has become a topic of curiosity for many fans. As a result, their first official announcement was to buy back England international Trippier from Atletico.
In last summer's European Championship, Trippier made five appearances for England, including three starts, contributed 1 assist (final against Italy), and was one of the team's heroes in reaching the final.
Trippier is not very physical among England players, but his crosses and set-piece footwork are quite good, and he is a far better attacker than a defender. His free-kick stunt may be the team's winning weapon in some moments.
Newcastle bought the former Championship Golden Boot and New Zealand high striker Wood after buying Trippier, which is obviously a match. Although Wood has only scored three goals in the Premier League this season, and the efficiency is difficult to compliment, Newcastle still took out the £25 million penalty that stunned Burnley and brought him back to the team.
Newcastle's approach is understandable, after all, oil capital wants to integrate into the local culture, and buying the most localized style of stars is a good way. Buying back the international Trippier who is outside the Premier League, as well as the former Championship striker Wood, I believe it will get more local fans to support.
b. Villa with deep roots: the introduction of "popular" foreign aid in the Premier League
Villa, by contrast, brought in the former "Little Magician" Coutinho, and Everton's half-attacking core Dinier. These 2 people have fully proved their success in the Premier League, and have the ability to stand alone in the local area and provoke the offensive beam.
If Coutinho's condition is unknown after leaving England for many years and returning from a serious injury, then Dinier is one of the hottest players in the last three years of the Premier League. In his first two and a half seasons from Barca to the Toffee, Digne delivered a staggering 18 assists in the Premier League.
With good possession and a decent cross, the left-back, who has been one of the most threatening left-backs on the offensive end of the Premier League in the past three years, would probably not have moved for £25 million if it weren't for a contradiction with Benitez.
Gerrard's tactical system has a lot of similarities with Klopp's, so it doesn't seem surprising to buy a left-back who knows how to attack and passes well at the same time. At the same time, Dinier also has a beautiful free kick, which will also be a surprise for Gerrard's future.
Villa was able to bring in Coutinho somewhat surprisingly, thanks to Gerald's friendship with the Brazilian, but also because of the financial support of Villa's boss (taking on Coutinho's fixed salary of up to 8 million euros for half a year, Coutinho himself gave up the floating bonus part, and there was also a selective buyout clause of about 40 million euros).
The reason why Villa's boss does not need to pay the same attention to buying British players as Newcastle is also related to the fact that Aston Villa has won 7 English top league titles and a Champions League title in history. At the same time, they also have the support of the English royal family, and their strong heritage makes them only need to "play the ball beautifully".
03. Who is happier among the two British young marshals? Will Villa and Newcastle enter the Champions League in the future?
a. Newcastle with 3 points to 1 point: Missed the best chance to grab points
Newcastle, who are at home in this round, face Watford, who are fourth-bottom in the league, and can jump out of the relegation zone if they can win. As a result, St. Maximan scored a perfect goal on his own, but failed to get 3 points. The Magpies suffered a final draw that disappointed their supporters.
After Norwich's unexpected win, Newcastle's relegation prospects were even bleaker. While they're taking away Burnley's starting centre-forward and hopefully reducing themselves to a rival, Eddie Howe still has too much to do to stay in the Premier League.
Compared to Center Wood, whose three shots were outrageous, Trippier performed a lot better. He also received a large number of successful defensive statistics, and also sent two passes to his teammates on the offensive end to bring shots.
However, 3 times he was passed, which still exposed his defensive weaknesses. 28 conceded goals made him wonder what the full-back's next position would be.
If Newcastle's record does not improve before the end of the month, will the team continue to spend money on reinforcements and even change the manager?
The rise of Manchester City also had a long period of confusion. Especially before this, they had already laid the groundwork for Thai capital, but they also started from the first year of relegation. However, after the Blues brought in Manic, the team quickly came to the top of the table, with the Italian leading the team fifth in the first year and receiving the Champions League ticket at the end of the second year.
A draw with Manchester United was a start: Coutinho gave Gerrard a taste of sweetness
Gerald, by contrast, is much more at ease at Aston Villa. Although it has been very difficult to reach Europe this season, the team's combat effectiveness has improved significantly after the introduction of Digne and Coutinho.
The starting line-up uses Buendía, the Argentine star who has excellent foot skills and a large range of motion, but he does not produce data at key moments, so that the team is not efficient at many times. Watkins in the front line has good potential and a bright future, but there are not enough goals at the moment, and the use of Ins is to improve the shooting ring, but after leaving Southampton, the efficiency of the former Liverpool star has also declined.
With Digne, Villa's future attacks on the left will be the focus, whether it is Buendia or Coutinho, both on the right side of the adduction of the front, leaving the outside line to the French, and handing over the ribs to them to attack is the best means.
The goal of narrowing the score in this game came from Coutinho's attack on the ribs, creating chaos in the Manchester United penalty area and allowing Ramsey to complete the goal.
Coutinho's advantage over Buendía is that he has a certain efficiency in front of goal. As the partner of Messi and Suarez, Coutinho practiced the routine of attacking the penalty area for almost 1 and a half years, and his improvement was still more obvious.
In that year, the Copa America field was able to stage a header to break the goal, so that the pie-like push in front of the goal was naturally not a problem. Manchester United became Coutinho's first knife ghost after his return to the Premier League, I wonder if there will be more victims in the future? I believe that Barca will also be happy to see this scene, and also hope that Coutinho will be bought out by Villa.
Most of the teams under the US capital have a more successful overall operation idea and a more patient team building. Gerrard will have more freedom and better support to show his understanding of football.
Liverpool bet on Klopp to great success, Arsenal's trust in Arteta is gradually rewarding, I wonder if Gerrard can finally give a beautiful answer? Perhaps this will also be the decisive factor in Gerrard's future entry into liverpool's position.
Whether it is Newcastle or Villa, trying to reach the Champions League is an impossible task at present. But who would dare to say that there will be no miracles in the world of football? As long as there is a good enough vision to build a team, or an incredible investment of money, Rome will one day be built.
Conclusion:
In the current European football world, because of the epidemic, many logics have changed. This will be the beginning of a new era, and the team that was once on top of the world may fall to the dust in the tide of the times if one is not careful.
In Europe, football is a very lucrative project, but the premise is still based on the initial investment. Especially in the current period when the cost has not been controlled and the income has been affected in the short term, it is really too important to have a boss who is willing to invest money.