Modern Express News Centennial Style, Good Life! On the evening of January 15, 2022, the first International Short Video Internet Celebrity Night was held at the Changzhou Dinosaur City Coliseum.
As an important part of the series of online audio-visual international communication activities, the evening launched 100 outstanding shortlisted works, 6 high-quality creative works, 12 excellent creative works and 3 specially selected works and creators selected by the first international short video network red competition. The event aims to use the emerging short video social platform and the power of domestic and foreign Internet celebrities to tell warm and touching stories in a lively and vivid way, carry forward the concept of common values, and show the world a credible, lovely and respectable image of China.
Tell the Chinese story well and enhance the effectiveness of international communication
△ Jiangsu Changzhou Network Audiovisual Game Industrial Park
The evening was guided by the Department of International Cooperation of the State Administration of Radio and Television, the Department of Online Audio-visual Program Management, the China Online Audio-Visual Program Service Association, the Jiangsu Provincial Radio and Television Bureau, and the Changzhou Municipal People's Government; hosted by the People's Government of Tianning District, Changzhou City; the Administrative Committee of Changzhou Tianning Economic Development Zone, Fengming Culture, Migu Cultural Technology Co., Ltd., the Training College of the State Administration of Radio and Television, the Zhiping Times (Beijing) Cultural Communication Co., Ltd., and the East Longitude 120 Cultural Tourism Development Co., Ltd.; Jiangsu Modern Express Media Co., Ltd., China Guangdong Federation Film and Television Translation and Dissemination Committee, Jiangsu Changzhou Netbo Network Audiovisual Industrial Park Management Co., Ltd. co-organized, the event with the theme of "a century of style and a better life", took online and offline methods to hold.
△ Wei Dangjun, vice president of China Online Audio-visual Program Service Association, delivered a speech
In recent years, short videos have developed rapidly. Wei Dangjun, vice president of the China Online Audiovisual Program Service Association, said in a video speech that according to the data of the "2021 China Online Audiovisual Development Research Report", the market size of the pan-network audiovisual field exceeded 600 billion yuan in 2020, of which the short video market size was 205.13 billion yuan, accounting for 34.1%. As of December 2020, the scale of online audio-visual users in China reached 944 million, the user usage rate of short videos was the highest, at 88.3%, and the user scale reached 873 million.
In order to conform to the new trend of media integration and development, mobilize social forces, use Internet thinking, further tell Chinese stories, and enhance the effectiveness of international communication, on June 3, 2021, the Department of International Cooperation of the State Administration of Radio, Film and Television, the Department of Online Audio-visual Program Management, the China Online Audio-visual Program Service Association, the Jiangsu Provincial Radio and Television Bureau, and the Changzhou Municipal People's Government jointly launched the "Centennial Style, Beautiful Life" series of online audio-visual international communication activities.
△ Yan Yi, deputy director of the Department of International Cooperation of the State Administration of Radio and Television, delivered a video speech
"We hope that by holding the first international short video internet celebrity competition, the online audio-visual international communication creation camp, the first international short video internet celebrity night and other activities, we will aim the lens at every ordinary and creative Chinese, hand the microphone to every international person who is associated with China, innovate artistic expression, stimulate creative inspiration, and present to the world a promising and thriving China through new technologies and new platforms, a China that is kind to people and loves peace." Yan Yi, deputy director of the International Cooperation Department of the State Administration of Radio and Television, said in a video speech.
On the night of the talents, a number of excellent works were revealed
The first International Short Video Influencer Competition attracted many short video creators to participate. It is understood that the competition is divided into three stages: audition, rematch and final review, with more than 7,000 entries, a total video playback of more than 200 million, a total number of likes of more than 3.46 million, a total of more than 150,000 comments, a cumulative sharing volume of more than 100,000, and a single video with a maximum number of likes of 553,000.
△ Outstanding shortlisted works released
The evening announced 100 outstanding finalists, 6 excellent creative works, 12 outstanding creative works and 3 special recommended works and creators.
△ Fine works
The short video works created by Wei Xianshuai and 100 other creators won the "Excellent Finalist" award; 6 works such as "The Guardian of the Island in the South China Sea" created by the light chaser won the "Excellent Creative Works" award; 12 works such as "Face Sculpture" by Yan Shuwen and "The "Palace" on Nanjing Road" created by Qiao Zhengyue won the "Excellent Creative Works" award; "Beautiful Life Into Tibet" and "The Future Is Here!" Jiangsu Changzhou Tianning Economic Development Zone" and "Xianxia - Mianyang Xianhai" 3 works won the "Special Recommended Works". Qingguo Lane won the title of excellent internet celebrity shooting scenic spot, and Fengming Culture Media Co., Ltd., Migu Culture Technology Co., Ltd., and Zhiping Times Cultural Communication Co., Ltd. were rated as excellent international communication institutions.
△ Excellent works
△ Qingguo Lane
The evening also reviewed the wonderful events of the first Sino-Russian Network Short Video Competition, and one short video after another showed the beautiful scenes and heart-warming stories of Sino-Russian cultural exchanges.
△ Video creator
Wei Dangjun said that the works selected by the competition can not only reflect the weather, aesthetic interests and values of the contemporary Chinese era, but also have elements with distinct themes, close to life and full of emotions. The successful holding of the event made us realize that the combination of 'net red' and 'short video' provides a multi-dimensional and multi-level perspective on China, making China's image more real, three-dimensional and intimate, and 'net red' can become a new force for online audio-visual international communication." We hope that in the future, more people can emerge in the short video industry, create excellent content together, gather upward forces, and present excellent works that reflect the changes in the lives and spiritual outlook of Chinese people, and play a role in connecting hearts and communicating with the world. "
Improve the industrial chain, Changzhou accelerate the development of the network audio-visual industry
As an emerging cultural communication method and propaganda ideology front, network audio-visual has a large degree of dissemination, wide range and strong interactivity, and organically combines with traditional cultural industries, forming a new form of Internet cultural industry and injecting new vitality into the cultural industry. With the development of Internet digital technology, the mature business model and industrial ecology of the online audio-visual industry are taking shape, and the market value and social benefits are further highlighted.
△ Zhang Jiankang, deputy director of Jiangsu Radio and Television Bureau, delivered a speech
Zhang Jiankang, deputy director of the Jiangsu Provincial Radio and Television Bureau, said that in the future, the Jiangsu Provincial Radio, Film and Television Bureau will continue to adhere to the mission of radio and television in the new era with a series of activities and competitions, enhance the effectiveness of all-media communication, consolidate the construction of international communication platforms, accelerate the cultivation of international communication talents, strive to empower international communication with the high-quality development of radio and television and network audio-visual, and greet the party's twenty major victories with the new achievements in the construction of a strong province in radio and television.
△ Hang Yong, member of the Standing Committee of the Changzhou Municipal Party Committee, secretary general of the Municipal Party Committee and director of the Propaganda Department, delivered a speech
Hang Yong, member of the Standing Committee of the Changzhou Municipal Party Committee, secretary general of the Municipal Party Committee, and director of the Publicity Department, said that Changzhou is a national historical and cultural city with a history of more than 3200 years, in recent years, Changzhou has actively embraced the reform of communication methods around Chinese and foreign cultural exchanges and cultural dissemination, relying on the Jiangsu Changzhou Network Audiovisual Game Industrial Park to improve the network audio-visual industry chain, and has attracted 35 upstream and downstream enterprises in the network audio-visual and game industry, and by the end of the "14th Five-Year Plan" period, the settled enterprises will exceed 100, with sales exceeding 10 billion. Changzhou also makes full use of the vivid media language of network audio-visual, and has produced a series of excellent works such as "Changzhou, Teach Me How not to Miss Her" and so on, and the image of Changzhou logo is getting better and better, the influence is getting wider and wider, and the charm of Changzhou city is blooming wonderfully, writing a new chapter in Changzhou's external communication. Changzhou will take this event as an opportunity to closely follow the urban positioning of "Changzhou International Intelligent City and The Central Axis Hub of the Yangtze River Delta", focus on the "532" development strategy, take cultural construction as the guide, adhere to the principle of innovation, strengthen the dissemination of fine products, build a modern Changzhou with cultural prosperity, and make Changzhou a cultural living room with near and far.
Modern Express + reporter Ge Xiaolin Zhang Min intern Luo Kai
(Edited by Huang Yuanyuan)