Perhaps, some people know that there is a new drama of Chen Kun that is currently broadcasting...
Starring Chen Kun and Xin Zhilei, "Win or Lose" premiered on December 21, 2021, with three distributions of Youaiteng and beijing Zhejiang Shuangtai prime time simulcast. At the moment when it is difficult to get on the star, the broadcast treatment of this drama is quite good.
But until the finale the day before yesterday, many people did not know that such a drama was broadcast in these 20 days, and even Douban did not even open the score (because the number of scorers was insufficient)... It can be said that it is another "invalid broadcast".
Even the Douban score was not opened, which proved that the internet popularity and discussion were very low - this is true, even on the day of the finale, it ranked 9th in the popularity of the whole network.
The amount of network broadcasting is not ideal, just broke 400 million in the first 24 days of broadcasting, which is still the cumulative number of plays, positive films, film flowers, trailers, and tidbits are all counted together.
However, "network popularity" and "ratings" are sometimes inversely proportional – some episodes are highly popular on the Internet, and young viewers like to discuss them online, but for older TV viewers, they may not necessarily pay attention; conversely, the low popularity of the Internet does not mean that the ratings are not good.
Is it possible that this is a "TV audience-only drama" and that the ratings will perform better?
How to say... In terms of winning and losing, "Win or Lose" loses, gets, goes, and goes to the bottom in terms of ratings.
Judging from the official dehydration data of CVB (China Audiovisual Big Data), the first week of "Win or Lose" was ranked at the bottom of the 9/10 in the primetime ratings.
By the middle of the story, the highest ranking was only 8th, and the rating was only 0.231%. Beijing Satellite TV is even inferior to Guizhou Satellite TV, with a rating of only 0.221%.
According to the convention, the RATINGS of the TV series will soar during the "mid-to-late → finale", but "Win or Lose" even lost, and even failed to hold the tenth place...
In the dehydration data released by CVB on the 11th, "Ace Troops" ranked at the bottom with a rating of 0.330%, and the top ten did not have the shadow of "Win or Lose", which can be imagined how stable (miserable) its ratings are (miserable) (light).
The only rhetoric is that "the scale of replay users of Win or Lose" has increased, but the 0.221% rating as low as the dust is still particularly glaring.
This drama Chen Kun is a fan, according to the "unspoken rules" of a rating, Chen Kun is obviously once again pounced, and it is to the point where no one cares, or even mocks no one.
All in all, the ratings are still a problem with the quality of the play - the plot of "Win or Lose" is very outrageous, as a modern business war drama, it still has not been able to get rid of the spell of "suspension".
Just a few examples.
1. The plot starts from Chen Kun participating in a big battle signing ceremony, in the dressing room he and his subordinates had a dispute and were beaten, he did not have any treatment, full of blood appeared at the press conference.
Seeing this scene in reality, will no one really feel terrible...
2. In order to highlight Chen Kun's workplace elite + decisive killing, Chen Kun was not satisfied with the project book made by the employees, and directly burned the project book in front of the boss and employees.
Ah, isn't open fire forbidden in offices?
3. When bidding, seeing that Xin Zhilei's company had a chance of winning, after communicating with Xin Zhilei without results, a handful of Xin Zhilei carried Xin Zhilei and locked her in a small black room, no matter how Xin Zhilei smashed the door to resist, no one paid attention to her.
Ah this, in reality, the backhand can sue him for sexual harassment + illegal detention, right?
It is difficult not to doubt that the screenwriters who write business war dramas and workplace dramas have all been on the job?
What is even more disturbing is that this is not the first time in recent years that Chen Kun has served as a male protagonist in the "big production".
In the words of netizens, Chen Kun has been on the star every drama, and the result is that he has pounced on the five David TV over and over again.
In 2018, Chen Kun returned to the first work of the small screen, choosing the most suitable theme for middle life - spy drama, partner Wan Qian filmed "Get Out", in which he played two roles.
But the "two Chen Kun" can not save the play itself, which is very mediocre in all aspects, and some netizens said that the script bugs are flying all over the sky, and the overall plot is difficult to justify itself.
"Get Out" is a double-station simulcast, with a rating of 0.702% on Beijing TV and 0.662% on Oriental Satellite TV, which is double the data of the first rating. (However, compared with "Win or Lose", this data is already good)
"Get Out" even became lower and lower, quietly pounced. You know, in 2018, "Get Out" is Chen Kun's small screen comeback, or a Republic of China drama, which really should not be such an achievement.
At that time, everyone superimposed their disappointment in "Get Out" and their hopes for Chen Kun on another work, "Huang Quan", hoping that he could use "Huang Quan" to rush again, proving that the film can also act well.
However, the fact is that "Huang Quan" (later renamed "Tiansheng Long Song") has worse ratings.
"Tiansheng Long Song" was adapted from the original female frequency novel into a power plot drama, Douban score 8.2, its costume, the overall tone, the plot direction, must be in line with the taste of some costume lovers.
But when you put this kind of "costume big production power plot drama" with a very slow pace, a huge narrative and a difficult to extract the main line, it is difficult to extract the main line on TV, and it is slowly broadcast 2 episodes a day... The first few episodes are not attractive enough or the logic is slightly confused, and it is difficult to catch the audience.
"Tiansheng Long Song" was broadcast for half a month, and the ratings of the CSM52 city network fell from the initial 0.558% to 0.154%, and even if the ratings rebounded in the next few days, it was only 0.3%.
Tragic, is really miserable, tragic to the point that mango platform die-hard fans broke the defense, and even laughed at themselves ""Tiansheng Long Song" only mango essence has seen"...
At that time, it was revealed that Mango Tai bought "Tiansheng Changge" at a high price, but the ratings reached a new low, resulting in a final loss of 500 million yuan in Hunan Tai...
In 2018, Chen Kun came back to two dramas on the small screen, summed up in one word: flutter.
In 2021, Chen Kun began to shoot dramas again, this time he gave up spy warfare and costume plots, and changed the main theme - "Boat of Peace", military theme + main theme + CCTV broadcast, this time will not always pounce, right?
This time, Chen Kun's ratings finally did not have to hover at 0.0,000, and finally broke 1%!
But the problem is, this is CCTV! Or Yang 1! It's a central mother! A rating that only breaks 1 and gets lower and lower is not a good result.
The network popularity of this drama is also very low, and even few people know that Chen Kun has also filmed a military drama, and it has been broadcast.
In the CCTV prime file ratings ranking for the whole year of 2021, "The Boat of Peace" starring Chen Kun ranked second from the bottom, and the average episode rating was one-half of the first place.
Chen Kun's fourth star TV series is the "Win or Lose" we said earlier. Failed to turn the tables against the wind, but lost to the end.
So far, Chen Kun has broadcast four dramas in 3 years, covering five major stations: Central 1, Beijing, Hunan, Dongfang, Zhejiang... Chen Kun, Xi Ti new flower name "Pok Kun".
Chen Kun also has the inventory "Wind Rises Longxi", adapted from Ma Boyong's original book of the same name, partnered by Bai Yu and Angelababy, who is still a big male protagonist.
Now, everyone is sweating for "The Wind Rises longxi".
In addition, in the past few years, Chen Kun has also participated in two movies, one of which is a gift film "1921", which we will not say more, and another 2021 New Year file "Samurai Order", which can also be described as a "huge loss".
The total investment of "Samurai Shodown" is 300 million, and if the capital wants to return the cost, the box office needs to be about 900 million, but the final total box office of "Samurai Shodown" is fixed at 270 million, and the film side estimates that the account is only 90 million+ million, which is an outrageous loss.
Recalling that in September last year, Chen Kun appealed when attending the jury meeting at the opening ceremony of the Beijing Film Festival:
"Please give our older male actors more opportunities, please write more good roles for us actors to act!" 」
The question is, don't capital and the market give Chen Kun enough opportunities?
During the "Tiansheng Long Song" period, the director he partnered with was Shen Yan ("The First Half of My Life"), and the overall investment in the series was a large-scale production; the director of "Win or Lose" was Zhang Li, who also exported such divine works as "Daming Dynasty 1566" and "Towards the Republic".
In addition, when everyone is crowded and wants to compete for a chance to give the drama a star, each of Chen Kun's dramas can not only be on the stars, but also can be broadcast on double stations and CCTV, brushing his face.
Give him a chance, and then what?
In the early years, Chen Kun, Liu Ye, Deng Chao, and Huang Xiaoming were listed as the "Four Middle Students".
He is the best word-of-mouth treatment among the four people, without Liu Ye's commitment, no need to do variety shows like Deng Chao, nor like Huang Xiaoming's reputation is worrying, with the filter of "Jin Yanxi" and "Factory Flower", you can harvest the audience's natural good feelings for him.
However, he is also the only one in the "Four Middle Schools" who has a three-gold award.
Liu Ye has golden horse, golden rooster and golden statue award nominations; Huang Xiaoming has golden rooster; Deng Chao also has golden rooster, and there is also the "three yellow eggs" film emperor of the film festival that year; however, Chen Kun only has a Hundred Flowers Award, and the closest time to winning gold is that he has been nominated for the Golden Rooster Award.
Compared with the male actors who are still struggling to be selected by capital, Chen Kun still has big productions for him even if he has four consecutive saves.
Compared with Zhang Yi, Zhang Songwen and others of the same age but the encounter is not so smooth, Chen Kun has not had the days of "40+ years old and renting a house to live a life, waiting for the director to choose you".
Not to mention being compared to actresses of the same age.
Chen Kun is 45 years old this year, and she can also play a love drama with Ni Ni, Zhang Tianai, and Xin Zhilei, and the 45-year-old actress is already going to play XXX's mother. Even Zhou Xun can't escape this law - she is only 2 years older than Chen Kun, and in "Xiao MinJia" she plays the mother of a 20-year-old boy, and the opponent actor is Huang Lei, who is the same age.
A sentence in Wu Qilong's early interview was very sharp, the male actor can fall in love no matter what age, but the actress has to go from his sister to his girlfriend, to his sister, to his sister, and then to his mother.
40+ actresses, which one does not have the professional anxiety brought about by age anxiety? Zhongsheng holds so many good books in his hand, and there are more opportunities than actresses of the same age.
Thinking like this, the head actor who has taken up most of the dividends in the market is still screaming bitterly, and it is indeed suspected of "getting cheap and selling well".
And in the two years of the Mesozoic reshuffle, Chen Kun should also have a sense of urgency.
Wu Jing now holds "Wolf Warrior 2", "The Wandering Earth" and "Chosin Lake", three films that add up to 15 billion box office, followed by the bombardment of "The Wandering Earth 2" and "Watergate Bridge".
It can be said that in the past two years, Wu Jing's momentum is the fiercest among the 40+ middle-aged male actors, and he has found the path that suits him best.
Shen Teng, Huang Bo, Xu Zheng, are all powerful box office + word-of-mouth owners, they themselves are capital, they do not lack audiences.
Chen Kun is now difficult to rank among the first echelon of the above 40+ male actors, and there are many male actors of the same age who are chasing after him.
This year's movies include "Changjin Lake" TV series with Hu Jun from "The Knife In the Snow"; the movie has "On the Cliff" TV series with Yu Hewei from "The Age of Awakening"; Zhang Yiyi, who just took the Golden Rooster Film Emperor; Zhang Songwen and Liu Yijun, whose acting skills are obvious to all...
Many of them are in the era of wide drama, gold-plated awards, and good audiences, and the market is no longer an indispensable era for the "four major middle students".
Chen Kun's acting skills are not bad, "Let the Bullets Fly" and "Hotpot Hero" have brilliant performances, and in the past few years, he also has classic portrayals such as Hu Bayi in "Finding the Dragon".
However, in the past few years, Chen Kun has returned to his comfort zone - a hegemon in the sense of various special paths and a bright character arc.
The male supporting actor of the high-quality drama is definitely not committed to starring, the script with a novel theme but not so large production may not be able to see it; the main theme of the iron-blooded tough guy drama is not suitable for him, and it is difficult for him to have a sense of CP with the actress in the middle-aged idol drama... In addition, if the acting skills cannot surprise the audience, the audience's trust in him will disappear sooner or later.
Coupled with Chen Kun's fan's vision of choosing scripts in recent years, and the metaphysics of broadcasting a flutter, I don't know if he himself will also want to sigh.