What are the most anticipated global driving recorder brands this year? The author analyzed the top 5 companies in the global driving recorder. It is understood that from this year onwards, BMW cars around the world will be uniformly installed from Thinkware driving recorder, in order to further understand the THINKWARE brand, we specially interviewed Thinkware China legal person president "Cui Zhenhao" Mr. Cui Zhenhao.
THINKWARE (Xingkewei), from South Korea, the prestigious driving recorder brand is the leader in this industry, in 2021, Xinkewei's high-quality driving recorder products have become the market hit. However, compared with many domestic automotive electronic brands, people's understanding is still very limited. So what are the interesting and professional stories behind the rapid growth of the THINKWARE brand in the Chinese market?
THINKWARE (Xingkewei) is a company founded in 1997, has been 25 years of brand history, has become a leading brand in the automotive IT industry, the main products include navigators, driving recorders, LBS, ADAS, electronic maps and other businesses, THINKWARE (Xingkewei) in the Korean market share of nearly 40%, THINKWARE (Xingkewei) attaches great importance to technology accumulation, To date, the number of patent applications registered is close to 2,000.
From Mr. Choi Jin-ho's introduction, we learned that THINKWARE is a brand with deep strength in the field of automotive IT and has been quite successful in Korea. And Mr. Choi Explained that THINKWARE has continued to expand its business and has successfully entered about 7,000 stores around the world, with local distribution channels in 20 countries and regions.
After entering the Chinese market, THINKWARE also quickly established cooperation with local brands, such as in-depth cooperation with the famous Chinese car brand Chery in the field of automotive AR, and providing customized AR navigation solutions for Chery Automobile's newly launched "Tiggo" and "Jietu" models. "We will continue to strengthen cooperation with many Chinese partners in the future and strive to get more vehicles to install our products."
The competition in the driving recorder category has always been very fierce in the Chinese market, THINKWARE as an imported brand, the market environment is also very glue, and presumably THINKWARE products and technologies also have their own unique advantages.
Mr. Choi Chun-ho is indeed full of confidence in this: THINKWARE (Xingkewei) before the development of the driving recorder, on the question of "what is a driving recorder" has been deeply considered, we believe that the driving recorder is not a camera, nor a camera, can clearly record any events that occur in the vehicle driving, and safely save the video product is a qualified driving recorder.
So we have to reach this point, to make the most perfect product possible, every part we use is a proven, market feedback, no groove material. Although this will put us in a disadvantageous position in the product price competition and lose something in the commercial market, the results of persistence make us very happy, because we have protected the rights and interests of consumers and realized the product value of the driving recorder, we have done our best, and the recognition of consumers is an affirmation of this.
We have always believed that the picture quality performance of the driving recorder is actually a very important value embodiment, and being able to take a clear picture in the complex and changeable driving environment is the key to the quality of the school driving recorder products.
Mr. Cui Zhenhao said that the TRUEHDR technology of thinkware driving recorder can ensure that the pictures taken during the day and at night are clear and reliable, especially the situation of "overexposing the night shooting screen" that often occurs in other brand products.
In addition, if the vehicle accident causes a power outage, the product will be impacted, resulting in insufficient current supply and the product not working properly. The ordinary driving recorder is equipped with a battery to make up for the arrival of this situation, but the battery in this strong impact or in the high temperature and humid environment for a long time exposed to cause instability, the risk of explosion will be quite high. So with these details in mind, THINKWARE products are not equipped with batteries, but with high-priced "supercapacitor" parts. So how do you capture and save data in the event of an accident? If the vehicle's current is cut off, the supercapacitor will record it through its own current. This function can play a role in capturing the moment of an accident.
Secondly, THINKWARE (Xingkewei) ultra-low-power recording mode, to THINKWARE's high-end model U1000 as an example, when the product uses the ultra-low-power recording mode, the parking recording can last for 5 days; after using the charging treasure, the parking period can be recorded for up to 52.9 days. What is the concept of 52.9 days? That is to say, if you travel overseas, you do not have to worry about the problem of vehicle battery discharge or parking video recording.
The 52.9 days of recording time is amazing, but how will the recorded footage be saved? Mr. Choi Chun-ho introduced: There is a function in thinkware's exclusive technology
After the normal video loop is recorded, it is overwritten, and important videos such as movement or impact are stored in a separate space in memory. So no matter how long the recording is, the important scenes shot are stored separately. This feature is also used in all of our products.
Chinese consumers still have some concerns about imported products, especially electronic equipment related to driving safety, such as whether the quality and durability of the products can meet the needs of domestic users. THINKWARE driving recorder products have passed national certification and other quality tests in 20 countries around the world, including China. In addition, our products have passed 144 self-inspection items, which is actually higher than any national standard, so there is no need to worry about quality problems, Mr. Cui Zhenhao introduced.
The moment I heard this sentence, I remembered the video I watched some time ago that proved the durability of the THINKWARE driving recorder through the car crash test at an altitude of 25 meters. I feel the same way about the words of the legal director.
China as an important part of the global automotive market, the demand for on-board driving recorder products is huge, and the current degree of market development is far from reaching the popularity, the vast market space attracts many companies to trend, but the industry is full of low-specification products that seriously affect the user experience and driving safety.
South Korea's THINKWARE brand entered the market with deep precipitation and technical advantages, contributing rare product strength and reference value to reversing the industry situation of bad currency expelling good money and leading the development back to the track.
Legal representative Choi Chun-ho said: "The 22-year plan is to "continuously introduce new products, expand the market, meet the preferences and choices of consumers", once again become an opportunity for consumers to trust, not only that, but also will use the existing THINKWARE advantage - "LBS technology and driving recorder" to develop a new standard for high-end driving recorders through new connection services
In China, with the continuous introduction of the voluntary policy of installing safe driving devices, this is also the reason for supporting the continuous development of THINKWARE line measurement recorders in the Chinese market. As a high-end brand in the industry, thinkware driving recorder, as a consumer, we are also looking forward to what kind of surprises and new experiences it can bring.
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