Recently, Maxi-Cosi, the "global leader in the child safety seat industry", launched the 2022 blockbuster new product - iSpace 360 Maxstar, opening a new era of head protection for car seats.
In June last year, article 18 of the revised Law of the People's Republic of China on the Protection of Minors stipulates that "measures such as equipping children with safety seats and educating minors to abide by traffic rules shall be taken to prevent minors from being injured by traffic accidents." The mandatory provisions of laws and regulations, coupled with the increasing attention of the younger generation of parents to the safe travel of their babies, major car seat brands have struck hard to seize the consumer market.
To this end, we visited Lerui Group, the parent company of Maxim Cosi, and interviewed Gary, General Manager of Lerui Baby & Child China: "iSpace 360 Makoshi has a 0-7-year-old full-age i-Size certification, covering the most urgent age groups in the baby's safe travel scenario. In addition, iSpace is equipped with a number of exclusive 'black technologies' of the brand, which achieve a balance between safety and comfort. ”
Gary, General Manager, Dorel Juvenile China
Protect children's travel safety with professionalism
Safety is the core appeal of parents to child safety seats, and the correct use of restraint devices such as child safety seats is the most effective means to protect children's safety in riding at present, and is an important way to reduce children's road traffic injuries. The data shows that when child safety seats are not installed in the car, the mortality rate of child traffic accidents is 8 times that of the installation.
Gary said in an interview: "For car seats, consumers are most concerned about safety, comfort, and then easy to use and beautiful. "Maxi-Cosi, which is recognized and loved by consumers for its safety and exquisite materials, has the same advantages in both aspects.
This ispace360 Milestone Car Seat is equipped with a number of patented safety technologies that the brand is proud of, GCELL soft armor anti-side collision technology, Air Protect head protection airbag technology, and for the first time in the head protection system, airFit small headrests are added, forming a 3D surround head protection, so that the safety factor is taken to a higher level, and the comfortable warm memory foam material selection allows the head to enjoy more care, achieving safety and comfort and balance.
Chinese consumers deserve better products
At present, the consumption power of the Chinese market has been at the forefront of the world, and consumers urgently need a product that meets the needs of safe travel in many aspects. Gary believes: "Consumers' requirements for car seats are nothing more than the core of one is safety, the second is comfort, Maxi-Cosi is the meaning of extreme comfort." ”
"Maxi-Cosi's nearly four decades of brand experience and insight into the industry have built up to meet the high demands of consumers," said Gary. "For example, the true free 360 rotation function of iSpace 360 Can meet the needs of holding children, changing diaper clothes or interacting with children in different scenarios. iSpace 360 Mae yuexing uses three-proof fabric, which is effectively waterproof and oil-proof, so that parents can devote more energy to parent-child interaction, rather than endless cleaning and maintenance.
In addition, iSpace 360 Milestone also pays attention to the impact of temperature on the baby's physical comfort, and designs back ventilation vents to promote back heat dissipation, ventilation and comfort, and refuse to sweat. Make your baby fall in love with car seats for more safety.
Scientific design concept explores cutting-edge markets
In recent years, China's child safety seat industry has developed rapidly, with the full implementation of the three-child policy, the increase in car ownership, the improvement of safety awareness, the gradual improvement of mandatory regulations, the penetration rate of car seats is expected to increase, and promote the accelerated growth of the industry.
Gary also mentioned in the interview: "We pay attention to the global market landscape, China has become the world's largest unified market, and the growth momentum of consumption power is extremely obvious. So from the perspective of the global consumer market, we are still optimistic, in fact, I think China's car seat market has just begun. "In 2021, with the clear implementation of the three-child policy and the successive implementation of relevant supporting measures to encourage fertility in various regions, the maternal and infant family industry ushered in a long-term driving force for steady development." Gary said: "In addition to increasing the fertility rate through policies, the country has also made moves on child safety travel, which is also a good news for the field of child safety seats." ”
As a leading brand in the car seat industry for many years, Maxi-Cosi Maxie adheres to its original intention and embraces the changes of the times. Gary said: "Maxis is also constantly upgrading and innovating the company's future market strategy according to market conditions. We will use standards higher than the EU standard and higher than the national standard to demand ourselves. "With a more scientific and advanced product design concept and a more humanized and convenient experience, we promote the upgrading and innovation of the entire industry."