Becoming the mainstream selling point of new cars, what pain points has the WeChat car version solved?

I believe that many driver friends have troubles in this regard, when driving, WeChat message prompts ring non-stop, very much want to see the mobile phone and worry about affecting driving safety.

Many car manufacturers are concerned about the needs of users, Tencent also launched the car version of WeChat in 2019, as long as through the car voice control, you can voice broadcast the received message or send WeChat messages, and WeChat friends for voice calls. You can also receive positioning sent by friends, directly on the car machine to initiate navigation, the entire use of the line of sight does not leave the road ahead, the hand does not leave the steering wheel.

The Automotive Technical Information Research Institute of China Automobile Center has done practical tests on the safety of the WeChat car version. The results show that in the two different scenarios of using the WeChat car version and using mobile phone communication, the proportion of drivers using the WeChat car version of the road ahead increased to 94.7%, far exceeding the 65.20% of the main road gaze ratio of using mobile phones to communicate in the car.

But some users are worried that when other passengers are sitting on the car, how can the WeChat car version ensure privacy? A few days ago, Tencent issued a new news, Tencent Smart Travel vice president Zhong Xuedan said in an interview, "In order to make WeChat's sending and information management more personal and private, Tencent has done a lot of improved functions in this regard, including the improvement of central control and the enhancement of interaction capabilities." It is understood that at the 2021 Tencent Digital Ecology Conference held on November 4, 2021, Tencent also released a new and upgraded in-vehicle WeChat function.

The upgraded WeChat car version pays more attention to privacy protection and adds dashboard prompts. The message reminder is transferred to the dashboard that only the main driver can see, and the driver can choose whether to broadcast it according to the current situation.

In fact, the role of the WeChat car version is not only to meet the needs of social networking. We have a large number of location-related sharing every day through WeChat, for example, when organizing a party in a WeChat group, we often share the restaurant mini program through WeChat, share the real-time location, etc. The upgraded WeChat car version can support WeChat to directly call up the restaurant location information on the car machine after receiving the restaurant mini program and initiate navigation. At the same time, users can also share the real-time location of the vehicle to WeChat friends directly through the on-board WeChat. Hear a favorite playlist on the road, you can also share it with Your WeChat friends through voice commands. In fact, WeChat on the car is equivalent to the user's life scene in the car and outside the car.

It is said that Tencent is applying multi-tone zone technology to the WeChat car version to achieve directional playback of voice, as well as directional recognition, to further enhance privacy. At the same time, the car WeChat will further open up with the mobile phone version, open up more WeChat Mini Programs, content, location-related sharing, so that the connection between the car and the mobile phone is more smooth and convenient, and it is expected that the new version will have greater optimization.