Contrast is the emphasis on differences. The natural world, as the opposing sides of the contradiction, is eternally existing and always visible, like night and day, smiling and crying, birth and death. This kind of natural phenomenon reflects the form of contrast in artistic design. The factor of contrast exists between the same or different properties, in some definite form or definite sensation.
This form of contrast has both exposed performance, such as the two elements of the opposite, resulting in size, light and shade, black and white, strength and weakness, thickness, thickness, light and quiet, dynamic and static, near and far, hard and soft, straight curve, high and low, sharp and blunt, light and heavy contrast, but also the internal form, such as the comparison of movement and static. The most basic element of comparison is to show the image relationship and the effect of uniform change.
Reconciliation refers to suitability, comfort, stability, and unity, which is an emphasis on approximation, so that the two or more elements have commonality with each other. Contrast and harmony are complementary. A strong, or extremely subtle contrasting effect, like a symphony in music, produces a monotonous and blunt effect without instrumentation and harmony. In the plane composition, the general overall design should be harmonized, and the local parts should be compared.
The juxtaposition and homogeneity of two identical forms is actually the simplest form of symmetry. Symmetry is the equilibrium of homogeneous quantities. The forms of symmetry include left and right symmetry with the central axis as the axis, upper and lower symmetry with the horizontal line as the reference, radial symmetry with the symmetry point as the source, and inverted symmetry starting from the symmetrical plane, which are characterized by stability, solemnity, order, tranquility and calmness.
Symmetry is a well-known form, no doubt from nature's prompts, such as human limb form, plant growth law, etc. This symmetrical form meets the needs of human ecology and labor practice, so it also maintains its permanent vitality in the design. As a form of artistic beauty, symmetry occupies its eternal position in both traditional decoration and modern design, showing majesty, solemnity and rigor.
Equilibrium is a kind of equilibrium with different forms but the same amount that varies. Just like picking a burden, when the two ends of the force are in an equal state, the center of the person is the central axis of symmetry, and once this balance is destroyed, there is no longer a central axis, and for equilibrium, there is only a force point, not an axis.
It uses the method of equal inequality to express the unity of contradictions, prompts the inner and implicit order and balance, and presents a kind of methodical and dynamic beauty of static movement and static movement. The balanced form is varied and interesting, with the characteristics of dexterity, vividness, liveliness and lightness.
In modern graphic design, balance is a form of using various reverse forces such as virtual reality and momentum to achieve a harmonious effect between each other, and the core of its form is mainly to effectively grasp the relationship between the center of gravity and a reasonable layout and to make the viewer feel fun in the asymmetrical design, and stimulate its mind to consciously or unconsciously produce a sense of tension in pursuit of stimulation, so as to achieve the effect of enhancing attractiveness.
Rhythm and rhythm come from the concept of music, as Goethe said: beauty belongs to rhythm. Rhythm is a rhythmic form formed by repeating and continuously arranging according to a certain order and order. It has an equidistant continuum, but also gradually large, gradually small, gradually long, gradually short, gradually high, gradually low, gradually brightened, gradually dark and other arrangements, just like the four seasons of spring, summer, autumn and winter. Rhythm is an important principle of design expression, and all kinds of art forms are inseparable from rhythm. Injecting elements of beauty and emotional personalization into the rhythm gives you rhythm.
Rhythm is like the melody in music, not only has rhythm but also has a mood, it can enhance the appeal of composition and broaden the expressiveness of art. Prosody is not a simple repetition, but a rhythm that is higher than the rhythm, and is more than the undulating, smooth and harmonious of the line on the basis of the rhythm.
Rhythm is a universal form of beauty between the universe, it is like the melody in the music is not only rhythmic, but also more emotional; the use of rhythm and rhythm can create a clear image, unique form of visual effects, the expression of relaxed, elegant emotions, through the jump to enhance the appeal.
A ratio is a ratio of the whole to the part and the quantity between the part and the part. Successful design sometimes depends on good proportions. As the saying goes, "habit becomes nature", and proportion is that this natural habit forms a certain rule. The proportion of beauty that people have formed for a long time will not be easily changed, such as people generally believe that the most beautiful ratio golden ratio is 1:1.618.
The commonly used ratios are 1:2, 2:3, 3:4 and 5:9, etc., and the ratio of these mathematical concepts has good expressiveness and clear characteristics. Proportional beauty is people's visual feeling, but also in line with a certain mathematical relationship, with regular, clear characteristics, giving people a sense of freshness. Pay attention to the use of proportional relations, so that the design can achieve a harmonious, symmetrical, lively sense of beauty.
In the field of design, the composition of the division is the basis of the act of modeling. Dividing the whole into parts in a plane is called segmentation. Segmentation is a commonly used design method, and the forms of segmentation are divided into:
Isoform segmentation, requiring the shape to be exactly the same, after the division and then the dividing line to be selected, there will be a good visual effect, this form is more rigorous.
Equal segmentation, only seek the consistency of proportions, do not require the unity of equal types.
Free division, a method of free division, has arbitrariness, does not stick to any rigid rules, breaks the monotony, and gives people a free and lively feeling.
Proportion and segmentation, so that the different parts of the division are interconnected. The advantages and disadvantages of the divided space determine whether the flat picture is good or not, and the division is an important modeling behavior, usually with regular and clear characteristics, giving people a fresh and natural new feeling.