Live video of Callaway's 2022 launch
On January 13, Callaway 2022 New Product Launch was grandly opened at Shanghai Lounge By Topgolf. Witnessed by famous film and television actor Wang Zhiwen, China's fifth-generation film director Tian Zhuangzhuang, badminton Olympic champion Cai Yun, former CBA star Meng Duo and many golf club general managers, Callaway's new RogueST series clubs were officially unveiled, demonstrating innovation and technology that subverted tradition.
Mr. Felix Fei ke, General Manager of Callaway Greater China, delivered a speech
At the press conference, Mr. Felix Fei Ke, General Manager of Callaway Greater China, said: "2021 in the post-epidemic era is a 12 months full of opportunities and challenges. Fortunately, with the full support of friends and partners, Callaway has once again ushered in a glorious year. Since its founding in 1982, Callaway has continued to innovate and strive for excellence to help golf enthusiasts better enjoy the sport. In 2022, on the occasion of the fortieth anniversary of the establishment of the brand, we will further deepen cooperation with our partners to help more Chinese golfers find the most suitable equipment and better enjoy the fun of golf. ”
Felix Fei Ke and Wang Zhi, Tian Zhuang and other Calaway close friends at the press conference
The pursuit of extraordinary, never limit, Callaway has always adhered to the brand concept of "excellent and happy", constantly leading and breaking through technology, providing a solid boost for countless golfers to advance. The new RogueST series is Callaway's latest technology masterpiece in 2022, using A.I. The new technologies such as the jailbreak frame system and artificial intelligence rod face, and the comprehensive performance optimization brought about by the all-round leapfrog upgrade of the club head technology, material and structure, fully interpret the core concept of ST-speed tuned high-speed tuning, perfectly present the best batting effect, and help players of different levels have better batting performance.
James, Product Manager of Callaway Greater China, brought No. 1 wood professional explanation
In addition to the excellent new products that lead the direction of speed evolution, Callaway's launch event also attracts special attention from Shanghai Lounge By Topgolf, which is known as the gathering place of the magic capital fashion high-ball hipsters, which is the first official flagship store of the internationally renowned chain driving range brand in China. In 2021, Callaway acquired Topgolf of the United States for $2 billion, creating the largest merger in the history of golf, which also represents Callaway's huge investment and commitment to helping the popularization of golf.
Victor, Technical Advisor for Callaway Greater China, answers questions from fans
In addition, star host Elin also invited badminton Olympic champion Cai Yun, professional golf commentator Hei Jiantao and Callaway gold medal signing coach Dai Lei and other Calaway friends to participate in the "Burst Long Distance" activity through the most popular online live broadcast method, testing the 2021 Epic series products and the new RogueST series of new clubs, comparing the different technologies and performances of the products, and experiencing extraordinary shock. Two Calaway Greater China Product Managers and Special Guests also appeared on the scene, sharing with us the story of their new club and brand origins, allowing golf lovers across the country to feel the charm of the latest brand technology in real time. With the future of Kai, in 2022 with Callaway, we are "free of speed, wild!" Go Rogue！ ”