Located in the central square of the "World Wine Expo Garden" in Shanghai's Great Hongqiao Business District, stands a huge "Wine Lord", which was completed in 2016, and the overall sculpture is made by welding, forging and polishing, with its longest point: 8 meters, the widest place: 4 meters, and the highest point: 8.3 meters. According to the identification of The Great World Guinness Headquarters, the most founder of China, it is confirmed that the "Wine Lord" is currently the largest wine lord shape sculpture in China, and the whole sculpture is magnificent and full of a heavy sense of wine culture and history.
Chinese wine culture has a long history, and the "Jue" that symbolizes identity and status is the Venerable in the wine vessel, and the "Jue" is a kind of vessel used for drinking in ancient China, which is the common name of the drinking vessel. This kind of instrument is very common in the archaeology of bronze ceremonial vessels of the Shang Dynasty and Western Zhou in China, and it is also the earliest bronze wine container found in China. The shape of "Jue" has a flow before, a tail after it, a cup in it, a hammer on one side, a three-legged underneath, and a two-pillar at the mouth of the cup as the main feature, which not only witnesses the evolution of Chinese wine culture, but also a brilliant wonder in bronze.
Approaching the "World Wine Expo Garden" is the "Welcome Gate", the shape of the gate is like a galloping horse, wanting to jump out of the sky, showing the momentum of forge ahead; arch streamline design, with the meaning of dumb gestures to welcome; distant view, like a golden treasure, meaning the trend of the sea and the hundred rivers; bird's eye view, shaped like a wine glass, meaning the Chinese landmark of the world wine culture was completed here, expressing the world wine expo garden to welcome visitors from all directions, gather global resources, build an intensive platform, and share the good wishes of harmony and win-win.
In the central square, looking up at the sky, in addition to the huge wine lord standing on top of the sky, the square above the 35 flags of the world's major wine-producing countries; looking down at the ground, you will find that there are 26 copper plates with the world's major wine-producing areas, each copper plate in addition to showing the east longitude of the region, a few degrees north latitude, but also marked with the famous wine producing areas of various countries from the world wine expo garden how many kilometers, etc., on each copper plate will be detailed in detail the geographical location of the production area and soil characteristics, the overall layout of the map and text, Chinese and English control, Staggered around the wine lord, and the world wine expo park multi-country, multi-production area, multi-category, multi-brand, multi-series of resource advantages of each other, become a veritable wine culture expo park.
Looking around, in the center of the fountain sits twelve zodiac jade carvings, each jade carving weighs several tons, the shape is taken from the world's civilization period wine vessels, the carved zodiac is vivid, the scene is both vivid and lively, all present the collision and integration of Chinese zodiac culture and world wine culture; the entire fountain is crossed by three exquisite jade bridges, arranged in turn, highlighting the atmosphere and wisdom, complementing the wine lord, forming a landscape of meandering water flow.
World Wine Expo Park is located in Hongqiao transportation hub, adjacent to the National Convention and Exhibition Center, is the Jima Group spent a lot of money to build the wine industry empire that has never been built before the ancients, and has never come after, the platform is huge, the format is complete, the functions are complete, and it is a single building and exhibition complex integrating exhibitions, conferences, activities, business, offices, hotels and science popularization.
The world wine expo park has ten main functions, nine major formats, eight core values, is the industry's original scarcity resource platform, the platform grasps the famous brand on the one hand, the partner on the other hand; grasps the talent on the other hand, grasps the platform construction with the other hand, with a good brand I operate, good quality I have the business philosophy, to provide a full range of services for producers and lifers, the wine expo park from the source of product production layer by layer, through the link of professional service team, to provide nanny-style services for end consumers, forming an ecological platform for factory, business and consumer integration and symbiosis.
The "World Wine Museum" integrates the essence of world wine culture, spans 8,000 years, spans the East and the West, and comprehensively presents the history and development of 8,000 years of world wine culture with the museum expression method of streaming media and cloud processing.
The museum includes nine halls, including the Dionysus Hall, the Tavern, the Yellow Tavern, the Beer Hall, the Wine Hall, the Liquor Hall, the Distillery Tavern, the Blending Tavern, and the Wine Best Pavilion, which show the essence of the world's wine culture to the world through text introduction, physical presentation and video images. The size, collection, scope and length of the World Wine Museum have been highly praised by professionals for its scale, large collections, and long time span, and will brave the Guinness World Records.
The World Wine Museum, Brand Experience Hall, Old Wine Customization Center, and Member Characteristic Wine Cellar are several highlights of the park, and are also part of the moving line that runs through the World Wine Expo Park, which fully serves end consumers and serves excellent dealer teams through diversified forms such as "education marketing", "scene marketing", "implant marketing", "platform marketing" and "party marketing".
In the future, the World Wine Expo Park will realize the dialogue between countries, the exchange of industry and industry, the collision of ideas and ideas, the communication of culture and culture, and the interaction of marketing and marketing through cultural inheritance, academic exchange, brand promotion and trade services.